Sportswear tops luxury on Facebook

chanelonfacebook 468x336 Sportswear tops luxury on Facebook

A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands in comparison to luxe brands including Burberry and Gucci.

The top five of Stylophane’s Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), with Swedish fast fashion retailer H&M — in third place — being the only exception.

It is not until spot six that high-fashion labels are mentioned, with social media forerunner Burberry leading the pack, followed by Chanel (8) and Gucci (9).
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Posted in Luxury Trends
Adidas Sport Shoe by Porsche Design

porsche design adidas 468x276 Adidas Sport Shoe by Porsche Design

Adidas and porsche design have collaborated on a new collection of footwear for the spring / summer season of 2010, focusing on the theme of ‘water / snow’.

With the Spring/Summer 2010 collection Porsche Design Sport enters its seventh season.

The footwear highlight product is the “AC Bowman” (above), which uses shock-absorbing adiPRENE.
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Posted in Sports
Jeremy Scott for Adidas Web Video by Nabil



A very nice new video showcasing the adidas Originals by Originals Fall/Winter 2009 Jeremy Scott Collection has surfaced.

The video was produced by Nabil Elderkin, known for his various productions for Kanye West.
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Posted in Fashion
Porsche Design and Adidas Gear Up for the Winter

porsche design adidas 467x332 Porsche Design and Adidas Gear Up for the Winter

Porsche Design and Adidas have teamed up once again for their latest Fall/Winter 2009 Collection.

The collection includes a wide variety of goods for men, women and children, for a variety of uses including golf, tennis, skiing, running and, of course, driving.

This is Porsche Design, after all. And for this season they’ve added a splash of color, although the beiges, taupes, grays and blacks are still well represented.
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Posted in Fashion

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