World’s most expensive sunglasses by Chopard

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The World’s Most Expensive Sunglasses, produced for Chopard by De Rigo Vision, will be showcased in Dubai at The One and Only Royal Mirage on May 14th 2012.

The sunglasses that worth $400,000 are made of 60 grams of 24 carat gold and decorated with 51 full-cut 4 carat River diamonds.
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Anna Dello Russo For H&M Accessories

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After its recent team-ups with big name labels including Marni and Versace, H&M is taking a different direction with its latest collaboration by joining forces with global style icon Anna Dello Russo.

The fashion director at large and creative consultant for Vogue Japan is a fashion week favorite, regularly appearing on best-dressed lists thanks to her extravagant sartorial choices.

Her H&M accessories line will hit some 140 stores worldwide and online October 4, comprising jewelry, sunglasses, shoes, bags and a trolley.
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Gisele Bundchen for Givenchy Eyewear

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Gisele Bundchen, Chris Moore and Simone Nobili star in the Givenchy Spring Summer 2012 Eyewear ad campaign photographed by Mert and Marcus.
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Bottega Veneta Initials Personalization Service

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Bottega Veneta is the latest fashion house to venture into the realm of personalization, with the launch of a bespoke service allowing shoppers to adorn the latest accessories collection with their initials.

Available through the brand’s e-commerce stores, the service has its own dedicated microsite, where fashionistas can create their personalized piece.

Women can select from a range of small leather goods, shoppers, wallets, cases, and a belt. For men, items include a tote, a cross-body bag, two wallets, and a belt.
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Santa Monica hotel offers a Fred Segal lending library

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Hotels regularly allow guests to borrow umbrellas and even DVDs, but one California hotel has taken it one step further with the launch of an ‘accessories library.’

The Loews Santa Monica Beach Hotel has announced a partnership with Fred Segal that allows guests to check out ultra-hip accessories for the duration of their stay.

The ‘Fred Segal Lending Library’ offers a collection of on-loan jewelry, purses, sunglasses and other accessories.
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Dolce&Gabbana Animalier 2011 eyewear collection

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Having become a signature of the Dolce&Gabbana brand over the years, the Animalier print sets the tone for the new S/S 2011 sunglass and optical collections.

The sunglasses collection includes three models ranging from a more masculine, aviator style to Sixties-inspired and rounded silhouettes, all expressed through a color palette of poppy red, slate blue, purple orchid, yellow ochre and sapphire.

The ad campaign features Naomi Campbell shot against a balmy Mediterranean backdrop by photographers Mert Alas and Marcus Piggott.
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