Amy Adams is new face of Lacoste fragrance
French brand Lacoste announced on Tuesday, December 11, that American actress Amy Adams will be the new face of its Eau de Lacoste fragrance for women.
Lacoste has launched a fresh new light fragrance for women designed for summer. The Eau de Lacoste will roll out in retail points this spring.
Eau de Lacoste has a variety of fruity and floral notes such as white pineapple, mandarin, bergamot, orange blossom and jasmine. These are coupled with notes of sandalwood, vanilla and vetiver.
The bottle’s design features many of Lacoste’s codes, from the crocodile engraved on the bottle down to the texturized cap in the brand’s signature stitched knit.
Lacoste has chosen American actress Amy Adams as the face of this new eau de parfum. “Amy has a natural grace and modernity that both women and men admire. She captures the mood of Lacoste in a truly engaging way,” explained Antoine Delgrange, the international marketing director of P&G Prestige.
Eau de Lacoste comes in 30, 50 and 90 mL eau de parfum sprays. Prices start at €39.