The famed online fashion boutique will launch a print magazine within the next twelve months, according to the company’s CEO Mark Sebba.
One of the premier online fashion destinations, Net-a-Porter has announced that it will be jumping over from digital to produce a print fashion magazine.
Speaking at the Business Leaders Network’s ‘Making it Mobile’ event, Net-a-Porter’s CEO Mark Sebba announced that the online luxury retail portal would be launching a new standalone print magazine in 2013.
“Traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print. But we still see it as important. It isn’t a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so.” said Sebba, reported Wired magazine.
Like younger brother Mr Porter, Net-a-Porter currently has a strong editorial content offer, including a weekly magazine which is accessed via the Net-a-Porter site.
According to Sebba, the site “started its life as a magazine that sold clothes.” The company hopes to capitalize on its six million monthly visitors by enticing them with a physical print magazine sold at newsstands.
Back in 2011 Net-a-Porter featured a print magazine, which could be ordered online (sadly no longer available), and which was also distributed in luxury locations like hotels and with a small number of corporate customers.
Mr Porter has previously launched Suit Yourself (June 2012) and The Tux (released November 2012) apps, for iPad/iPhone, but it was not clear if the menswear wing of the company would also be offering a print version of its online content.
Net-a-Porter was founded by Nathalie Massenet, previously an editor at WWD and Tatler in London. After selling her share in the business to the Richemont group for €60 million, she has remained as Executive Chairman of the company.