Gucci has launched an iPhone and iPod Touch applications. They are now available at the application store for the iPhone and the iPod Touch.
The release coincides with the Gucci Icon-Temporary project, a traveling sneaker store which opens on October 24 at 43 Crosby Street in New York City.
It is also the only place you’ll be able to land a pair of limited edition sneakers designed with DJ, musician and producer Mark Ronson.
Frida Giannini, Gucciâ€™s creative director, has teamed up with Mark Ronson to design the app.
They have also come up with personal playlists which can be downloaded directly from the iTunes store
Other exclusive content includes videos, fashion shows, latest collections, news, events and store listings.
But the most progressive feature is called Gucci Beats, which lets you mix your own music tracks on a virtual turntable.
Choose and layer your bass, drums, vocals, synths and effects and you’ll be able to create a kickin’ loop and record it to play for friends or share via Facebook.
â€œApps are the new virtual accessory, so I approached the design of Gucciâ€™s first app in the same way I do with a bag or shoe from my collections,â€ said Frida.
â€œI looked to provide the essence of the Gucci lifestyle experience in a way that takes full advantage of the technological capabilities of the revolutionary iPhone and iPod touch. Of course, Mark Ronsonâ€™s contribution ensures that the Gucci app is truly unique.â€
The apps are free with all iPhones and iPod touches. Just head to Itunes to download it.