
Karl Lagerfeld, who is Fendi‘s artistic director as well as a renowned photographer, has shot the Italian luxury house’s Spring/Summer 2013 campaign.
Just like the collection, the new campaign is very graphic, emphasizing lines, symmetry and color. The campaign is set against a black background that allows light and the color of the ocean to filter in. Through these shots, Karl Lagerfeld highlights Fendi’s new ready-to-wear garments, shoes and bags.

- Fendi Fall 2012 Ad Campaign
Evoking Fendi’s Italian heritage, Karl Lagerfeld captured Joan Smalls near olive and cypress trees in Chiant, Italy for the Fall 2012 campaign.... - Fendi Spring 2012 Campaign by Karl Lagerfeld
Karl Lagerfeld taps Arizona Muse as the face of Fendi’s spring 2012 campaign which he also photographed.
... - Fendi Resort 2012 Ad Campaign
Natasha Poly was photographed by Karl Lagerfeld for the Resort 2012 advertising campaign images of Fendi in front of yellow backdrop.
... - Fendi Fall 2011 Campaign
Anja Rubik reappears for the third consecutive season as the face of Fendi with the label’s fall 2011 campaign.
Captured by Karl Lagerfeld, Anj... - Fendi: Ad Campaign Spring/Summer 2011
Karl Lagerfeld once again takes the role of the photographer for the shoot of the new Fendi advertisement starring top models Anja Rubik and Bapti...