New Fendi campaign shot by Karl Lagerfeld

Fendi Spring/summer 2013 campaign

Karl Lagerfeld, who is Fendi‘s artistic director as well as a renowned photographer, has shot the Italian luxury house’s Spring/Summer 2013 campaign.

Just like the collection, the new campaign is very graphic, emphasizing lines, symmetry and color. The campaign is set against a black background that allows light and the color of the ocean to filter in. Through these shots, Karl Lagerfeld highlights Fendi’s new ready-to-wear garments, shoes and bags.

Behind the scenes Fendi Spring 2013