The Mobile Art exhibition of Chanel will debut its worldwide tour in Hong Kong this month.
Resulting from a collaboration between Architect Zaha Hadid and Karl Lagerfeld this boundary-breaking project will tour from 2008 to 2010 from Hong Kong to Paris, Tokyo, New York, LA, London and finally Moscow.
The Chanel Contemporary Art Container – a collapsible, futuristic pavilion – is a celebration of Chanel’s cultural importance and displays the brand’s heritage in a new way.
Chanel commissioned fifteen internationally renowned contemporary artists to create works inspired by the iconic quilted Chanel 2.55 shoulder bag which was originally introduced by Coco Chanel in February 1955.
The resulting structure is very much tied to that original inspiration—elegant, functional, and versatile both in its overall structure and detail.
Watch a video on The New York Times website.