Culture / Design

Mita Sneakers creates custom Reebok Classics

To celebrate the famous shoe design’s 30th anniversary, the high-end Japanese sneaker boutique Mita Sneakers has teamed up with Reebok to produce an exclusive new version of the Reebok Classic.

May 08, 2013 | By AFPRelaxnews

mita sneakers Reebok Classic Leather

To celebrate the famous shoe design’s 30th anniversary, the high-end Japanese sneaker boutique Mita Sneakers has teamed up with Reebok to produce an exclusive new version of the Reebok Classic.

Shigeyuki Kunii, the creative director of cult sneaker temple Mita Sneakers, shows off the shoes in a video for Hypebeast.

Classic Leather model combines glow-in-the-sun as well as glow-in-the-dark features, as the shoes are “made to look different at different times of the day and in different environments.”

Custom-made in Tokyo, they feature high-quality pig-suede panels, chambray and terry materials. They also sport a subtle chainlink fence motif, inspired by the store’s own displays.

Founded 40 years ago in Tokyo, Mita Sneakers began stocking traditional Japanese brands, but expanded into international labels and exclusive collaborations during the 1990s sneaker boom.

Reebok created the Classic back in 1983 as one of the brand’s first casual running shoes, and it has grown into a modern design icon. Earlier this year Italian electronic act Planet Funk also released a custom Classic, available for €140 from LuisaViaRoma.

Further details on the Mita Sneakers version, including pricing and release date are still to appear.

 
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