Iconic British fashion label Vivienne Westwood is to launch a collection of watches at Baselworld 2011.

The company has signed an agreement with Zeon Limited, which will design, market and distribute the timepieces under the Vivienne Westwood brand name.

The watch collection, consisting of a range of ladies and men’s watches, will retail between 100 to 500 GBP and will be available in stores from fall 2011.

Sources: Professional Jeweller – Photo: Smvblog