2012 TAG Heuer Carrera Jack Heuer

Tag Heuer will unveil at Baselworld 2012 an exciting new Carrera model celebrating the 80th anniversary of Jack Heuer, the founder of the brand.

Jack Heuer is the man who, among other notable achievements, launched the Carrera back in 1964 and was CEO of Heuer until its sale in 1982.

A fitting choice for this particular limited edition, the Carrera was first introduced in 1964, then discontinued in the mid-1980s before being brought back in 1996.

Today, it’s the best-selling model in TAG Heuer’s line-up. The new Carrera is a Limited Edition of 3000 with an estimated price of CHF4500 in Switzerland.