Argentine Football superstar Lionel Messi became a brand ambassador for Audemars Piguet in 2010 and today he gets his own AP.

The Audemars Piguet Royal Oak Leo Messi Limited Edition watch is based on the new 41mm Royal Oak chronograph and will come in three different models.

Swiss luxury watch company RJ-Romain Jerome, has unveiled the Liberty-DNA watch to commemorate the 125th anniversary of the Statue of Liberty.

Fragments of the statue were recovered during the centenary restoration work and were passed to Romain Jerome, who incorporated them into the Liberty-DNA dial.

The Marcus watch store in London is hosting a collection of specially commissioned and exceptional watches at its store in New Bond Street this summer. One of these unique pieces is this gorgeous HM4 in black titanium from MB&F!

The Dong Son by Speake-Marin is a limited-edition timepiece featuring a red gold dial stunningly etched away to leave a fascinating motif inspired by the prehistoric bronze drums of the Dong Son culture in the Red River Delta of Vietnam.

The intricately detailed dial is complemented by the drum-like Speake-Marin Piccadilly case in 18k red gold, further evoking the beauty of the Dong Son drums.

2012 is the “Year of the Pilot’s Watch” for Schaffhausen-based IWC.  To this end the brand has introduced a paired set of watches — one for Dad, one for Son.

Reveal­ing their new time­pieces col­lec­tion for men, Ital­ian fash­ion house Dolce & Gab­bana enlists three of its favorite male muses.

The label turns to David Gandy, Adam Senn and Enrique Pala­cios, who are lensed by fashion photographer Mar­i­ano Vivanco in con­fi­dent and pow­er­ful por­traits.

Their Timepieces Collection features a total of 52 watches that include two different collections, retro watches and captivating chrono watches.