Tag Archives: watch

Apple Watch Sport

A Guided Tour of the Apple Watch [VIDEO]

A little more than two weeks before the Apple Watch goes on sale on April 24, the Cupertino-based company has released a first series of “Guided Tour” videos for its smart watch. Pre-ordering begins April 10.

The videos available on the Apple website allow you to better understand how to receive and respond to messages, but also on how to personalize your screen and even share emotions and “tap” your friends.

There are two ways to order your watch: either by ordering it directly from the Apple website, or by reserving one at an Apple Store.

APPLE WATCH: THE CHEAT SHEET

Apple Watch Sport

Apple hopes to make appointments with every future buyer in order to best determine the precise model that corresponds to his or her needs and to provide a quick how-to tutorial before completing the order.

The first generation of the Apple Watch is available in three model lines: Apple Watch Sport, from $349 to $399, the “classic” Apple Watch, from $549 to $1,100 and Apple Watch Edition, from $10,000 to $17,000.

The Apple Watch Edition model comes in 18-karat gold version with a sapphire crystal display.

Swatch watches

This Swatch collection could fetch millions

 Swatch watches

One of the biggest private collections of Swatch watches in the world will go under the hammer in Hong Kong this week and is expected to fetch more than US$13 million.

Credited with breathing new life into the ailing Swiss watch industry after its launch in 1983, Swatch quickly became a cultural phenomenon with its multi-coloured plastic designs and largely affordable price tags.

DON’T MISS: SMART SWATCH TO LAUNCH IN THREE MONTHS

The massive collection of more than 5,800 Swatch watches — including limited editions by artists including Kiki Picasso and Keith Harin will be sold as a “superlot” at Sotheby’s on Tuesday.

It is the pride and joy of Luxembourg-based Paul Dunkel, 68, who has spent more than two decades tracking down almost all the watches Swatch created in its first 25 years.

And it is clearly a wrench for the retired insurance broker to say goodbye to the collection. “For me, it’s not possible to continue (collecting). It’s so much work. The young people must continue,” he told AFP.

Dunkel’s obsession started in the 1980s. Already a collector of abstract art, he realised that some of his favourite artists were designing for Swatch, so he began collecting the watches and related artwork.

Dunkel has travelled far and wide to seek out pieces and has paid thousands of euros for some.

But his favourite is a simple 1994 design covered in white sheep, with one black one tucked away on the strap. He has a tie to match.

“Swatch is universal,” says Dunkel. “You can have one for every day of the week. I often wear one.”

Apple Watch store France

London, Paris, Tokyo to get Apple Watch stores

Apple Watch store France

On April 10, Apple will open three dedicated stores-within-stores to sell its premium smartwatch.

DON’T MISS: APPLE WATCH: THE CHEAT SHEET

The stores, which will be situated in London’s Selfridges, Galaries Lafayette in Paris and Isetan in Tokyo, will be spaces where customers will get the opportunity to get up close with the devices, trying them on and even placing orders ahead of their official launch date.

GOLD APPLE WATCHES WILL BE KEPT IN SAFES

All three different versions of the Apple Watch will officially go on sale on April 24 in the US, the UK, Australia, Canada, China, France, Germany, Hong Kong and Japan.

Slimline Manufacture Moonphase for Women

Frédérique Constant Slimline Moonphase for Women

Slimline Manufacture Moonphase for Women

Frédérique Constant has introduced a women’s version of its Slimline Moonphase Manufacture watch at Baselworld (March 19-26).

5 CONNECTED WATCHES PRESENTED AT BASELWORLD 2015

The new timepiece offers all the same functions as the equivalent model for men, only in a case adapted to women’s smaller wrists and more delicate style.

To develop this feminine watch, Frédérique Constant deployed a combination of technical innovation and elegant design sense.

Equipped with the same features and complications as the masculine version, the new model fits into a smaller package: a 38mm case adorned with 60 diamonds.

On the inside, the Slimline Moonphase Manufacture for Women is equipped with the latest movement developed entirely by Frédérique Constant.

Smaller than the one found in the men’s version, this self-winding movement includes hours, minutes and date indication as well as a moonphase display.

The designers chose a silvered finish for the domed dial, which displays eight diamonds applied by hand to the hours indices.

The watch is worn on an alligator strap in black or brown.

Happy Sport Medium Automatic Two Tone

A two-tone design for Chopard’s Happy Sport watch

Happy Sport Medium Automatic Two Tone

At Baselworld, which runs through March 26,  unveiled the latest version of its Happy Sport Medium Automatic.

The new model stands out for its two-tone design in steel and rose gold.

The Happy Sport Medium Automatic Two Tone has a silvered dial with a guilloché disc at its center and seven moving diamonds. The bezel is 18K rose gold, just like the crown, which is adorned with a blue sapphire.

A self-winding mechanical movement is at the heart of the new watch, with a power reserve of 42 hours. The model indicates the hours, minutes and seconds as well as the date in an aperture at 4:30.

The Saint Honore Tour Eiffel

A piece of the Eiffel Tower in a Saint Honoré watch

The Saint Honore Tour Eiffel

Paris watchmaker Saint Honoré has incorporated a piece of steel from the Eiffel Tower into a collector’s edition timepiece.

Titled simply “Tour Eiffel,” the new Saint Honoré collector’s watch incorporates part of a metal beam that was once part of the French capital’s most famous monument. Recognizable by its brown color, this special steel was sculpted into the bezel of the timepiece.

The silvered relief dial, which, like the bezel, echoes the lattice design of the Eiffel Tower, has an aperture revealing the Sellita SW 200 mechanical self-winding movement and is housed in a 42mm steel case.

The watch is worn on a brown crocodile leather bracelet and comes in a special box with a certificate of authenticity signed by the company that owns and operates the Eiffel Tower.

The Tour Eiffel watch is produced in a limited edition of 1,885 units, a reference to the year of Saint Honoré’s founding.

Nabucco

Raymond Weil and Gibson launch “Nabucco”

Nabucco

Raymond Weil has joined forces with music company Gibson Brands on a new timepiece set to be unveiled during Baselworld 2015.

The Nabucco watch is limited to 200 pieces, inspired by the self-tuning Gibson SG Standard, featuring a black galvanic dial encircled by six grooves symbolizing the strings of the Gibson SG Standard guitar.

The Gibson logo and emblem has been placed in position at 12 o’clock.

The watch, which has a bespoke RW5010 mechanical chronograph self-winding mechanism with a 46-hour power reserve and features 27 jewels, boasts a steel and titanium 46mm diameter case.

Last year the group teamed up with a series of musical talents on a collection of new special edition versions of its popular ‘Freelancer’ and ‘Maestro’ models.

Chanel Mademoiselle Prive watch

A mother-of-pearl camellia watch from Chanel

Chanel Mademoiselle Prive watch

 has unveiled the Mademoiselle Privé Décor Camélia Nacré, a new women’s watch with a mother-of-pearl camellia on its dial.

A frequent motif in the brand’s jewelry collections, camellias were one of Gabrielle Chanel’s favorite flowers.

A high-end material, mother-of-pearl lends a shimmery, iridescent aspect to the dial of this luxury timepiece.

The effect is all the more striking considering that the camellia motif is made with mother-of-pearl marquetry, which requires painstakingly precise craftsmanship considering the delicate nature of the material.

Slightly off center on the 18K white gold dial, the mother-of-pearl camellia has a sculpted appearance and is surrounded by 330 brilliant-cut diamonds (1.02cts). The 18K white gold case is also set with diamonds (60 brilliant-cut stones for a total weight of 1ct), as is the 18K white gold pin buckle on the black satin strap (80 brilliant-cut stones).

The Mademoiselle Privé Décor Camélia Nacré houses a mechanical self-winding movement with hours and minutes functions and a power reserve of 42 hours.

The new model is on display at Baselworld, which is taking place in Basel, Switzerland through March 26.

Mademoiselle Prive Decor Camelia Nacre

Gucci and william

Gucci and will.i.am launch new ‘smartband’

Gucci x will.i.am

Gucci Timepieces and Will.i.am have joined forces on a new wearable “smartband” device, unveiled during the luxury watch salon Baselworld.

The fashion house enlisted the help of the musician in creating the device, which will feature the ability to make and receive phone calls, send text messages and emails, play music, monitor fitness and more, even providing users with a personal assistant activated by voice command.

Will.i.am with Gucci CEO Marco Bizzarri

The star commented: “i.am+ and Gucci Timepieces are setting the pace with our vision for a untethered wearable. In creating a device that is both fashionable and technologically advanced, we aim to define this category.

“I coined the term ‘fashionology’ …a merging of the worlds of fashion and technology and that’s exactly what this collaboration with Gucci represents.”

A retail price and launch date has yet to be announced.

Frederique Constant smartwatch

5 connected watches presented at Baselworld 2015

Responding to a barrage of smartwatch launches from tech brands including Samsung, LG, Sony and now Apple, a few traditional watchmakers have developed their own connected timepieces.

These innovative horological creations are on display at Baselword, which is taking place through March 26.

Frédérique Constant Horological Smartwatch

Frederique Constant smartwatch

Frédérique Constant and Alpina have partnered to develop their first smartwatches, two devices combining traditional Swiss horological craftsmanship with technological innovation. Both are compatible with Android and iOS smartphones and offer analog activity and sleep tracking functions, along with a quartz movement. Battery life is advertised at over two years. The Frédérique Constant Horological Smartwatch has a rose gold plated case and a sleek silvered dial. This analog smartwatch is due to launch in late May/early June for just under €1,000 (under $1,080).

Alpina Horological Smartwatch

Alpina Horological Smartwatch

Alpina chose to repurpose the design of its Comtesse watch for this smartwatch aimed at women. Housed in a 39mm steel case that is waterproof up to 100 meters, the device features a black dial adorned with diamond indices. The Alpina Horological Smartwatch will also be available by June for less than €1,000 (under $1,080).

Mondaine Helvetica 1

 Mondaine Helvetica Number 1

Activity tracking is also the standout technological feature of the first connected watch from Mondaine, which has a sapphire glass screen and a leather strap. Like the Withings Activité, the Helvetica 1 has a dedicated subdial showing the wearer’s progress towards a given goal. The model is due to launch this fall at an unannounced price.

Breitling B55 Connected

Breitling B55 Connected

Designed specifically for airplane pilots, the first smartwatch from Breitling is capable of recording various flight details and sending the data to a dedicated smartphone app. Pricing and availability are unannounced.

Bulgari Diagono Magnesium

Bulgari Diagono Magnesium

Unveiled in a world premiere in Basel, the first smartwatch from the Italian brand is a ceramic and magnesium model that is still in the prototype stage. The Diagonon Magnesium stands out for its NFC chip, which Bulgari is touting as a security key that would allow users to securely and easily unlock a smartphone. Bulgari has stated its intention of launching a production model before the end of 2015.

Tag Heuer's CEO

Tag Heuer teams up with Google and Intel

Tag Heuer's CEO

Swiss luxury watchmaker Tag Heuer is to launch an Android-powered smartwatch in partnership with Google and Intel.

The watch, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the year, Tag Heuer chief Jean-Claude Biver told the Baselworld watch fair.

“Silicon Valley and Switzerland are going to conquer the market of the connected watch,” he told a press conference at the world’s largest trade show for timepieces, in the northern Swiss city of Basel.

Biver did not reveal how much the watch would cost or which functions it would feature. “We don’t want the competition to know what we are going to do,” he said. “We want them to be surprised.”

This partnership “signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware.”

Guy Semon, TAG Heuer general manager, added that when renowned Swiss watchmaking “is allied with the creative technology and the global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry.”

David Singleton, head of engineering for Android Wear, said Google was “thrilled” with the project, telling the news conference the three companies were ready to “a better, beautiful, smarter watch.”

“The collaboration with TAG Heuer and Google brings us closer to realising the vision of wearable technology with a distinctive smartwatch that elevates the category,” said Intel’s Michael Bell.

 

Big Bang Unico

Hublot celebrates a decade of its Big Bang watch

 is coming to Baselworld with “Big Bang Unico 10 Ans Haute Joaillerie,” an exceptional anniversary collection honoring its famous watch. The line includes 10 high-end jewelry watches, each valued at $1 million.

DON’T MISS: HUBLOT $5 MILLION BIG BANG WATCH

Painstaking precision

Each of these pieces is the result of hundreds of hours of meticulous handiwork, particularly with regards to the setting of the gemstones using three different techniques: invisible, Clou de Paris and rail-effect.

The collection includes the first watch in Hublot history to feature a bezel with inverted trapezes in an invisible setting, as well as a dial with gemstones set in the subdials, hands and indices.

Big Bang Unico

There are four versions: the full black diamond model (653 baguette-cut black diamonds totaling 41.84cts), the full white diamond model (653 baguette-cut white diamonds totaling 40.02cts), the blue sapphire model (653 baguette-cut diamonds and baguette-cut blue sapphires totaling 40.41cts) and the ruby model (653 baguette-cut diamonds and baguette-cut rubies totaling 40.93cts).

Overall, each piece required 400 hours of research and manufacturing and 350 hours of gemstone setting work.

A chronograph movement by Hublot

On top of the high-end jewelry design, Hublot has equipped these special edition anniversary watches with state-of-the-art mechanics.

The Big Bang Unico 10 Ans Haute Joaillerie is powered by the HUB 1242 Unico, a self-winding chronograph movement designed and manufactured by Hublot, with a power reserve of 72 hours.

The timepiece has a 45mm grey gold case and comes with an interchangeable semi-matte black alligator strap.

Piaget Mandarin Oriental Hong Kong

Asia continues its love affair with luxury watches

Piaget Mandarin Oriental Hong Kong

Luxury watches are more popular than ever, with consumer interest increasing by 10% from 2014, according to the World Watch Report 2015.

The news comes just ahead of luxury watch show Baselworld, which opens its doors in Switzerland on March 19.

The growth is largely focused on Asia, which now accounts for 68% of the global increase, led by China. Globally, Brazil, Hong Kong and Thailand were the only countries not to see an increase in interest.

Luxury consumers are showing more and more interest for models priced between $6,000 and $8,000.

Rolex has benefitted from this, particularly with its Oyster Perpetual Submariner models. One of the most sought-after materials is white gold.

“Luxury consumers are increasingly expecting value for money. They have become more interested in craftsmanship rather than only aesthetics and most of them are looking for a sense of exclusivity. On top of this, there is a psychological price barrier around $5,000,” comments Ines Lazaro, Product and Marketing Manager at Digital Luxury Group.

Another brand on the up is Patek Philippe, which outperformed competition in 2014 following substantial growth in interest from the Chinese market. The brand opened its second boutique in Beijing in 2014.

The final noticeable trend is for smartwatches, with Apple, Pebble, Moto 360 and Samsung Gear also experiencing a surge of interest.

The Apple Watch announcement has affected the luxury watch segment, with consumers showing high interest for Montblanc’s Estrap and smartwatches by TAG Heuer, Rolex, Omega and Breitling despite the lack of any official launch announcements as of yet.

Academy Christophe Colomb Hurricane Grand Voyage II

Zenith pays tribute to Christopher Columbus

Academy Christophe Colomb Hurricane Grand Voyage II

Swiss luxury watch brand  is celebrating its 150th anniversary in style by unveiling the Academy Christophe Colomb Hurricane Grand Voyage II, a timepiece combining technical prowess with artistic mastery.

This tribute to the legendary Italian explorer will be presented at Baselworld 2015, which opens March 19.

A miniature fresco

The artwork on the back of the Academy Christophe Colomb Hurricane Grand Voyage II by Zenith.

The back side of the watch is decorated with an impressive bas relief sculpture representing Christopher Columbus’s voyage of 1492.

Attached to the movement through a gold appliqué system, this colorful miniature fresco features several references to the explorer’s journey to the Americas.

Christopher Columbus carries the flag of the Spanish monarchy opposite two natives surrounded by palm trees and a parrot, while the Pinta, the Niña and the Santa Maria are seen on the horizon. Every detail is hand engraved and hand painted, making each piece unique.

Greater precision through technical expertise

Academy Christophe Colomb Hurricane Grand Voyage II by Zenith

This extraordinary artistic craftsmanship is complemented by Zenith’s equally impressive technical mastery.

The new timepiece offers mechanical elements calibrated for optimal precision, including a fusée and chain constant force mechanism and Zenith’s patented Gravity Control system, which counters the effects of the Earth’s gravity to keep the escapement level at all times.

There is also a power reserve indicator for the hand-wound movement, which has a reserve of up to 50 hours.

Produced in a limited edition of just 10 units, the new watch comes in a luxurious mahogany box.

Baume et Mercier Capeland Shelby Cobra

Shelby partners with Baume & Mercier

Baume et Mercier Capeland Shelby Cobra

Mercedes has IWC, Bentley has Breitling, Maserati has Bulgari and now one of motor racing’s most iconic names, Shelby, is partnering with Baume & Mercier for a range of exclusive Swiss watches.

This year marks the 50th anniversary of the 427 Shelby Cobra and of the company’s first FIA Sports Car World Championships win, an achievement made even sweeter because it was the first time in the competition’s history that it had been won by a US company.

And what better way to celebrate these golden anniversary milestones than with a series of limited edition precision Swiss watches?

Based on its existing Capeland men’s chronograph model, Baume & Mercier promises that the Cobra edition will capture the spirit of not just the iconic car, but of its equally iconic creator, Carroll Shelby.

The watch will be available in either stainless steel ($4,450) or in an 18-karat rose gold casing ($19,950) ; just 98 will be made.

The gold edition also has flyback so that you’ll be able to see the timepiece’s internal components when you turn it over.

Breguet 7097

Breguet goes inside out with new Tradition watch

Tradition Automatique Seconde Rétrograde 7097

Ten years after introducing its first Tradition watch, Breguet is expanding the collection with the Tradition Automatique Seconde Rétrograde 7097.

The new wristwatch calls to mind the design of the “montres à tact” (touch watches) and “souscription” watches of the 18th century, as it exposes the movement components usually hidden under the case, from the gears to the bridges and the barrel.

Unveiling the mechanism

Breguet brought all of its savoir-faire to this new timepiece, especially in the exceptional bead-blasting of the plates and bridges.

There are also references to “montres à tact” in the shape of the gold oscillating weight, which echoes the style of 18th-century movements, and in the smaller dial in silver-finished 18K gold, which floats at 12 o’clock.

Retrograde seconds

Naturally, the Tradition Automatique Seconde Rétrograde 7097 shows hours and minutes with Breguet’s signature blue steel hands. And as indicated by the name, the model also has a retrograde seconds complication, which is layered over the dial in a brushed silver-finished semi-circle at 10 o’clock.

The 40mm 18K white gold case houses a numbered Breguet mechanical self-winding movement with a power reserve of 50 hours.

The timepiece is worn on a leather strap and will also be available in an 18K rose gold version.

Brikk Lux Watch Omni

Smartwatches – in search of a killer app

 Brikk Lux Watch Omni

The market for smartwatches is still very much in its infancy and because companies have no clear idea what consumers want exactly, they’re letting their imaginations run wild with some interesting results.

The latest company to test the waters of consumer opinion is LG.

At the Mobile World Congress, which starts March 2, it will be showcasing the LG Watch Urbane LTE, a watch it claims is the first to come with an integrated 4G/LTE connection for high-speed internet access and for making voice calls, even when not connected to a smartphone.

And, until the Apple Watch launches officially in April, the Urbane LTE will also be the only smartwatch on the market that can be used for making mobile payments.

The new watch also puts an emphasis on style, designed to look like a traditional, premium analogue timepiece with a circular face.

Calling from the wrist?

Whether or not voice calls will be the killer app remains to be seen.

But Neptune, a Canadian startup, is betting that consumers will want a full smartphone experience on the wrist.

Neptune Duo

It is currently taking orders for its second smartwatch, the Neptune Duo, which will ship at the end of the year for $699 as a thick bracelet-shaped watch and a companion phone called the Pocket.

This ‘phone’ simply offers extra battery power and a larger screen for certain tasks but the watch takes care of everything else.

It will have a smartphone grade processor and run the latest version of Android but though intriguing, there’s little chance of it appealing to anyone other than the tech-obsessed.

Looking to the high end

Although the industry is in early stages, over the past 12 months excitement has focused around the premium end. The best-selling Android Wear smartwatches of 2014 were the Moto 360 and the LG G Watch Round, the most expensive and style-focused watches available.

This focus on the premium and on existing watch-wearers is why Swatch is planning two smartwatches, one under the Swatch brand, and another under the pricier Tag Heuer brand.

The Lux Watch Standard by Brikk

The popularity of the Moto 360 and LG G Watch Round could also explain the latest offering from luxury technology brand Brikk.

This week it unveiled a new line of gold-plated and diamond-encrusted smartwatches based on the upcoming Apple Watch.

Called the Lux Watch range, 30 different models cost between $7,495 and $69,995 depending on whether it is yellow-, rose-gold or platinum plated and whether it includes .50, 2.3, or 12 carats of diamonds.

LG Watch Urbane

LG unveils luxury, all-metal LG Watch Urbane

LG Watch Urbane

Considering that the Apple Watch will be hitting the shelves in April, the new LG Watch Urbane has been announced just in the nick of time.

Like Apple’s first entry into the wearable technology market, LG’s third smartwatch, the LG Watch Urbane, which will launch officially at the Mobile World Congress in March, is as much about premium materials and elegance as it is about connecting to a smartphone and running apps.

But as well as pre-empting Apple, LG is actually responding swiftly to the first emerging Android Wear smartwatch trend.

DON’T MISS: MONTBLANC REVEALS LINE OF SMARTWATCHES

LG smartwatch Urbane

A Canalys report published on Wednesday highlighted that over the past 12 months, fewer than 1 million Android Wear watches had shipped.

The research and analysis firm did confirm that to date, the most popular watches have been the most expensive and stylish models, namely the Moto 360 and the LG G Watch R.

The new watch ups the elegance again thanks to a slimmer stainless steel body, which can be specified with a polished silver or a gold finish, and a traditional stitched leather strap.

READ MORE: GOLD APPLE WATCHES WILL BE KEPT IN SAFES

LG Urbane

Like its last premium smartwatch, the LG G Watch R, the Urbane has a full circular display but is housed in a narrower bezel.

The idea is that it is sufficiently slimline not to get stuck behind the button or cufflink of a man’s dress shirt and not to standout for the wrong reasons when worn by a woman.

The smartwatch, the price of which will be announced later, can also monitor heart rate and average pulse and is water and dust resistant.

Bar Rafaeli Hublot

Hublot names Bar Refaeli first female ambassador

Bar Rafaeli Hublot

Bar Refaeli has joined the ranks of ‘s celebrity-studded clique of brand ambassadors including Usain Bolt, Dwyane Wade and Pelé.

Speaking on Thursday night at the launch party, Refaeli said, “I’m excited to be the first female face for the Hublot brand. I’ve been a huge fan for many years and am so proud to be a part of the family now.”

Refaeli will front the Hublot’s ladies’ range, which features the sexy new lace-inspired Big Bang Broderie watch. With a skull lace pattern designed by Bischoff, on a dial studded with 11 diamonds and soft arabesques on the bezel and strap, the timepiece reflects a rebellious spirit coupled with the ancestral art of embroidery that is 100% Swiss made.

Big Bang Broderie watches

Fellow brand ambassador Dwyane Wade, who is in town for the 2015 NBA All Star Weekend, also attended the exclusive media event.

During the evening, Bar strutted the catwalk in a couture gown, made by Hublot partner Bischoff, the leading Maison Suisse lace house, in a nod to the launch of Hublot’s newest women’s timepiece collection — the Big Bang Broderie — done in collaboration with the storied firm.

WATCH: LANG LANG BECOMES A HUBLOT AMBASSADOR

Bar Rafaeli Hublot party

This year, the watch maker plans to focus on its female customers by offering ladies a series of new watch models that will embody the notion of the “Art of Fusion,” where innovation meets luxury and fashion.

Hublot’s new store at 743 Fifth Avenue in New York where Thursday night’s launch party was held will open to the public later this year.

Bar Refaeli and Dwyane Wade

Widely known for her fashion and swimwear work, Refaeli has previously fronted campaigns for fellow watch and jewelry brand PIAGET.

Gold Apple Watch

Gold Apple Watches will be kept in safes

Gold Apple Watch

Sources claim that pro jewelry-store level strong boxes will be fitted in Apple Stores ahead of the company’s first smartwatch going on public sale.

Speculation is still rife regarding how much exactly Apple’s premium gold-edition smart watch is going to cost.

And this revelation from insiders, who spoke to 9to5 Mac, suggests that the device could well be the most expensive product in Apple’s entire range.

As well as serious safes, fitted out with wireless chargers to keep the watches going, the gold edition of the Apple Watch will also be sold to potential clients differently, with an even bigger focus on individual service, underlining the watch’s premium status and customization options.

The Apple Watch is available in three variants (Watch, Sport’ and Edition) and in two different sizes. Prices in the US will start at $349 but it’s not clear if that price is for the stainless steel Watch edition or for the lightweight anodized aluminum Sport edition.