Tag Archives: watch

Watch Winder: Inoue Hikone showcases Japanese artistry and craftsmanship

It takes a team to do any task successfully. Each equipped with their own set of skills, the members bring their own flair to the table and the Seven Masters at Inoue Hikone are no different. The company specialises in three watch winder designs, namely the Shihou, Hafu and Kuden that feature elements of Inoue Hikone’s traditional Butsudan structures. Equipped with the knowledge of craftsmen who first started creating butsudans or Buddhist altars 350 years ago, the masters showcase the ancient art of those who first helped defend Nanamagari Street in East Japan.

Bussudans

Bussudans

The street, directly translated to Severn Turns, was known for crafting weaponry and armour before branching out to produce Buddhist ritual items. Today the area is known not only for being on the Eastern side of Japan’s largest lake, Lake Biwa but also for being home to a team of elite craftsmen. The century old brand shares with us the delicate and painstaking process that goes into producing a watch winder.

The Kijishi

The Kijishi

Over the course of six months, the Seven Masters as they are known come together to produce one watch winder piece. The first of the seven, is The Kijishi who crafts the main body of the butsudan altar. Using the mortise and tenon joint technique, the craftsman combines carefully chosen pieces of wood to form a nail-free structure. This allows for the butsudan to be dismantled at a later time.

The Kudenshi

The Kudenshi

Next, is The Kudenshi or palace maker. Responsible for the small details that join the roof of the butsudan (kuden), his role requires him to be precise in his measurement. Using the same joint techniques as the Kijishi, the craftsman ensures that there is accuracy in each joint. The third is The Sculptor who selects the design and carves it out of hinoki cypress or pine wood. The three dimensional depictions of flora and fauna help to add to the beauty of each watch winder.

The Sculptor

The Sculptor

Next, is The Lacquerer who applies urushi lacquer to the carved wood using a brush before polishing the design with a premium technique called roiro finishing. The work provides a deeper hue and mirror-like surface that are all trademarks of urushi lacquer work.

The Lacquerer

The Lacquerer

The next craftsman to aid in crafting the watch winder is The Gilder. By applying sheets of pure gold leaf, of approximately 0.0001mm, with the help of a special lacquer glue, the craftsman is responsible for gold leaf stamping. So delicate is the sheet used, that the craftsman risks losing it should even the slightest breeze occur.

The Gilder

The Gilder

The Chaser helps to engrave, using a tagane or hammer, the shapes by manipulating copper and other metals to the necessary design. Like The Glider or The Lacquerer, the craftsman completes his task by applying a coating of urushi lacquer or gold plating.

The Chaser

The Chaser

The final craftsman is The Makieshi who designs and paints natural landscapes, flowers and birds. Following his initial sketch using lacquer paint, the craftsman then adds sprinkles of gold or silver powders as well as inlays of mother of pearl to give each watch winder that luxurious look. As the last skilled eye to handle the watch winder, the Makieshi adds the finish touches to the creation to ensure that the polished look is complete.

The Makieshi

The Makieshi

Chanel J12 watch Baselworld

Chanel J12 XS: Tough Chick

The first watch designed by Chanel with a masculine touch goes through a complete makeover and is now smaller, girlier and the most desirable it has ever been. This story is from the perspective of our friends at L’Officiel Singapore; we have previously adopted the WOW Singapore review of the same watch.

The year 2003 was no ordinary one for Chanel. It finally made its debut at BaselWorld (the industry’s biggest watch fair where top manufacturers gather annually in Switzerland to show off their latest horological feats), 16 years after the Parisian house unveiled its first timepiece, the Première. But the year was also a dismal one for the people of the world who were fiercely battling the Sars epidemic. “In fact, China realized that it had many more cases than what was officially announced,” Chanel’s International Watch Director Nicolas Beau recalls. “It was two days before the show and a lot of Chinese would be coming in. Everybody panicked. Some even wanted to go home.”

Chanel J12 watch Baselworld

Black high-tech ceramic and 18k white gold with baguette-cut diamonds, black onyw, matte leather and patent calfskin

But when BaselWorld concluded that year, people weren’t talking about Sars as much as Chanel’s J12, which was presented at the fair in a new white high-tech ceramic version (trumping the reception of its black predecessor launched back in 2000). “Suddenly we realized how powerful this creation was,” Beau adds. “The J12 introduced a new color and a new spirit to quite a traditional-looking watch. And because it’s a traditional-looking watch, it would be boring if we made it in steel. Ours in ceramic told people something different.”

The J12, which was Chanel’s first automatic timepiece, is a fascinating work of art. Seven years of research and development contribute to the allure of the watch, most of which lies within its high-tech ceramic case. Made entirely from scratch at the brand’s G&F Chatelain Manufacture in La Chaux-de-Fonds, the material is lighter and hardier than gold and steel, resistant to thermal and chemical shocks, and very comfortable to wear, absorbing and maintaining the skin’s temperature when worn. “We have discovered many new things since we started making ceramics in 2000,” Beau reveals. “We can even incorporate the material into mechanical movements now.”

That isn’t the only novelty. The J12 was also the first timepiece which Chanel designed with a surprising yet compellingly masculine approach. The house’s late artistic director Jacques Helleu had these goals in mind for the watch: it had to look timeless, be indestructible and remind him of “masterpieces in the world of automobiles”. As Beau points out: “We created a strong full-black watch with the original J12 and then followed up with an even stronger J12 in white. Today, both have become very key colors in the watch market.”

In October, Chanel gave the J12 its most exciting update yet (leading to both this and the previously published piece). Named the Chanel J12 XS, the new petite 19mm model is still beguiling with a case in either black or white high-tech ceramic, but it now exudes vibes that are way more girly than macho. There are four permanent boutique styles: the first two have slim patent calfskin straps that are worn over larger matte calfskin cuffs. The third is attached onto a pair of supple lambskin gloves, while the fourth features a patent calfskin cuff in multiple rows that’s quite rock ‘n’ roll.

Chanel J12 watch Baselworld

Black high-tech ceramic and steel with patent calfskin, lambskin and diamonds

The making of the J12 XS also involved France’s most brilliant craftsmen such as glove makers from the House of Causse and couture embroiderers from Maison Lesage (the latter is behind the most artistic dials of Chanel’s Mademoiselle Privé timepiece range). To make the new model even more desirable, there are also six sequinned styles which are hand-embroidered by Maison Lesage to resemble the natural patterns found on exotic python, alligator and shark leather.

For those with more exquisite taste, there are also four unique and extremely wearable high jewelry models. One comes with a large solid cuff (they are unlike the boutique-exclusive Chanel J12 XS watch cuffs, which are supple) while two come with smaller, solid cuffs. All three are decorated with diamond-set white gold trims. Finally, there is a cheeky time-telling ring that is set with 24 baguette-cut diamonds around a white gold flange.

“The J12 introduced a new colour and a new spirit to quite a traditional-looking watch. And because it’s a traditional-looking watch, it would be boring if we made it in steel. Ours in ceramic told people something different.” declared Nicolas Beau, Chanel’s international watch director.

This story was first published in l‘Officiel Singapore

IWC Inaugurates Italian Boutique in Milan

IWC Schaffhausen never stops. It was first Rome, then Venice, and this year, the Swiss luxury label opens its third Italian boutique in Milan. Set in the city’s luxury shopping area of Via Montenapoleone 1, the opening ceremony was graced by a bevy of important business representatives, with the ribbon-cutting performed by brand ambassador Pierfrancesco Favino and television host and actress Alessia Marcuzzi.

PORTUGIESER CHRONOGRAPH RATTRAPANTE EDITION BOUTIQUE MILANO

Of special note is the 100-piece limited edition Portugieser Chronograph Rattrapante Edition “Boutique Milano” watch, presented for the first time during the evening. Featuring the characteristic third button for the rattrapante mechanism and a stopwatch function with minutes and seconds, the watch is also aesthetically mesmerizing, to say the least. A red gold case, blue dial, black alligator strap, 31 jewels and the inscription of “01/100” on the case back of the watch spell timeless elegance. Throw in the “Biscione” incision – the grass snake of the Milanese Visconti family – and the luxury watch label shows its love and connection to Milan.

PORTUGIESER CHRONOGRAPH RATTRAPANTE EDITION BOUTIQUE MILANO

Obviously, a celebration of haute horlogerie calls for the pairing of haute cuisine. Renowned Michelin-starred chef and IWC brand ambassador Andrea Berton presented a specially conceived menu, while the guests toasted with a fine selection of sparkling wines from the Ferrari Trento Winery.

HANDOUT - IWC Schaffhausen presented the limited and exclusive edition of 100 pieces of the Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215) during the gala dinner at Ristorante Berton for the IWC Schaffhausen Boutique Milan Opening on June 28, 2016. (PHOTOPRESS/Richard Morgano for IWC)

“We are honoured to officially inaugurate the Milan boutique. Milan is a city that reflects luxury par excellence, where everything is fast and dynamic, but that still appreciates the marking of time and the elegance of wristwatches,” said Beppe Ambrosini, Brand Manager IWC Italy. Will time ever stop ticking for IWC? Not on their watch.

IWC Schaffhausen Boutique, Via Montenapoleone, 20121 Milano, Italy – +39 02 8962 3901

Chanel Opens Saint-Tropez Summer Store

You know summer is truly here when French fashion icon Chanel takes up its summer residence at the private mansion La Mistralée in beautiful Saint-Tropez. This year, the Kaiser works his magic (together with his very talented team of interior designers) to transform the pop-up store.

08-boutique_saint-tropez_2016-photos_olivier_saillant_HD

The love affair between Chanel and Saint-Tropez began when the Mademoiselle herself used to sojourn there every summer. Karl Lagerfeld then picked the city as the venue for the house’s cruise collection for 2011, and has returned annually ever since.

12-boutique_saint-tropez_2016-photos_olivier_saillant_HD

Inside, the boutique is an exquisite representation of the revered fashion house. Swathed in the Maison’s iconic shades of black, white, beige and gold, the boutique opens to an entrance hall with wooden panels that swivel to reveal bottles of the iconic Chanel No5 perfume. Monochromatic walls are punctuated by splashes of gold. Clothes and handbags are presented on two rails that run across the room, its minimalist charm a juxtaposition to the avant-garde sculptures and vintage chandelier that lights up the orderly space. The troves of display units and alcoves are now home to the new J12 Mirror and the other watch models.

10-boutique_saint-tropez_2016-photos_olivier_saillant_HD

Outside, the La Mistralée pool shimmers with the light, its golden mosaic tiles reflecting the sun with an intensity that highlights the season’s shoes – the highlight of the pool house.

The Chanel Saint-Tropez boutique will open from 23 April – 5 October 2016.

G-SHOCK and Johnny Cupcakes

G-SHOCK gets Johnny Cupcakes makeover [VIDEO]

G-SHOCK and Johnny Cupcakes

Casio and design firm Johnny Cupcakes are teaming up for a limited edition G-SHOCK wristwatch due November 2015.

The makeover takes a chunky GDX6900, gives it a bright aqua tone, and drops pink, white and blue sprinkles over it.

“Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that’s exactly what a watch is to an outfit.”

The brand inspired by a nickname for company founder Johnny Earle, its select few retail locations have been marked out by interior and exterior decor styled after vintage bakeries.

The $140 timepiece will be made available through the Johnny Cupcakes website, stores (Los Angeles, Boston, Martha’s Vineyard and Hull (MA), and additional select retailers.

Stand-up comic Mike Falzone contributed a video to the campaign.

Apple Watch Hermes

The Apple Watch Hermès is now available

Apple Watch Hermes

After teasing the collaboration last month, Apple has released the Hermès edition of its watches in select stores across North America.

The tie-in adds a touch of French luxury to the latest technological gadgetry. The amped-up version of the Apple Watch features a leather band and sports the Hermès logo on the watch face.

Bands are available as single or double tour, and as a cuff.

The watches are being sold at stores in New York, Los Angeles, Miami, San Francisco and Toronto. Prices start at $1,100.

Apple Watch Hermes Double Tour

Jeff Williams

Apple launches Hermès Watch

Jeff Williams

Apple Inc. and Hermès International announced Wednesday that they have created a new version of Apple’s smartwatch.

The watch, which will go on sale Oct. 5, will marry bands made in Hermès’ signature leather with a specially designed user interface.

The Hermès watch will have a choice of three bands with the stainless steel face: a single leather loop, a double loop and a cuff. The double loop only comes with the 38mm face, while the thicker cuff only has the 42mm version. The bands are available in several colors of leather. The price will range from $1,100 to $1,500.

Apple Watch Hermes

To display the time, Apple adapted three fonts Hermès has long used in its watches. When the watch face displays the Hermès user interface, neither the Apple name nor logo is visible.

For Apple, the Hermès watch is its latest move to embrace luxury.

It has been courting the fashion industry, hiring famed designer Marc Newson and executives from Burberry and Yves Saint Laurent, all of whom participated in the conception of the watch.

 

Boy.Friend watch

Chanel hosts Fashion Week pop-up for Boy.Friend watch

Boy.Friend watch

Chanel will open a pop-up shop in New York’s Meatpacking District to mark the launch of its new Boy.Friend watch collection.

The watch collection inspired Chanel to open an entire pop-up in its honor because brand managers felt it would be best displayed via an interactive environment, president and chief operating officer John Galantic said.

“Located at the crossroads of art, culture and commerce, and in the midst of a special moment in New York, New York Fashion Week, this initiative provides us with the opportunity to expose our clients and fans of the house to the world of Chanel watches in a unique and contemporary way.”

The shop will be open until Sunday September 13 from 11am – 8pm 

RM69 Erotic Tourbillon

Richard Mille delves into eroticism with its new watch

 

 has chosen passion, sexuality and debauchery as themes to inspire the creation of its latest watch, the name for which is quite fittingly “RM 69 Tourbillon Erotique.”

The timepiece will be presented at the 2015 Watches and Wonders trade fair, taking place in Hong Kong from September 30 to October 3.

Contrary to popular belief, libertinism has its place in the history of horology. In fact, for centuries, watchmakers have played with the theme of libertinism by mechanically recreating suggestive scenes.

Because they broke with conservative moral, religious and political customs, these objects were often banned or confiscated, but by concealing these scenes at the heart of the watches in question, some models have survived to this day.

With this new model, Richard Mille is instead choosing not to hide the erotic and sensual suggestions for a more vibrant expression of these intense desires. “On the RM 69…. love and eroticism proclaim themselves proudly and clearly in words. Far from scenes brought to life by automatons, this creation plays on the desire to openly express desire, sensuality and even sexuality,” explains the brand.

Richard Mille RM69 Erotic Tourbillon

A new mechanism by Richard Mille

To present these phrases to the wearer, Richard Mille has created an entirely mechanical, hand-wound movement, comprising 505 components and three grade-5 titanium rollers as part of its “Oracle” complication.

By pushing a button at the 10 o’clock position, the rollers are activated and display random messages such as “I want to caress you madly” or “Let me kiss you tonight.”

The movement was designed in collaboration with Audemars Piguet Renaud & Papi. In this “Duoplan” construction, the tourbillon and barrel are superimposed on the same axis, rather than being assembled face-to-face. This makes the caliber more compact, thus leaving room for the rollers.

There is also an additional button at the 8 o’clock position that makes the hour and minute hands “disappear” when the dial is set to display a more important message than the time.

RM69 Erotic Tourbillon back

The movement will continue to keep time and, after a second press of the button, the hands will return and once again indicate the correct time.

The watch has a 69-hour power reserve, which is displayed in a gauge at the 4 o’clock position that is powered by a planetary differential. The casing is also made of grade-5 titanium.

The “RM 69 Tourbillon Erotique” will be produced in a limited run of 30, available for purchase from the 24 Richard Mille stores around the world.

Freida Pinto

Audemars Piguet to Tap Freida Pinto as Ambassador

Freida Pinto

After being announced as the new face of Audemars Piguet, Freida Pinto attended a dinner hosted by the Luxury Swiss brand on monday in Paris.

Pinto, who played in “Slumdog Millionaire” was selected for her charity work in Plan Internationals “Because I am a Girl” campaign to support young women in developing countries, according to WWD.

She has been attending the events of Audemars Piguet regularly, including a party thrown by the brand during Art Basel Miami Beach in December.

As a brand ambassador for Audemars Piguet, she joins golfers Henrik Stenson, Victor Dubuisson, Miguel Ángel Jiménez, Ian Poulter, Louis Oosthuizen, Lee Westwood, Sir Nick Faldo and Serena Williams.

Tudor Heritage Chrono

Making of: Tudor Fabric Straps [Video]

Tudor Heritage Chrono

Tudor watches are equipped with fabric straps that bring an additional touch of style, and peerless comfort on the wrist.

Making of Tudor Fabric Strap

The straps are meticulously fashioned by a company that perpetuates an over century-old artistic craft.

Making of Tudor Fabric Straps

In this special “Making of”, we take a look at the colorful, patterned fabric watch straps made by Tudor:

TAG Heuer Formula 1 CR7 Cristiano Ronaldo

TAG Heuer Formula 1 CR7 “Cristiano Ronaldo”

TAG Heuer Formula 1 CR7 Cristiano Ronaldo

Cristiano Ronaldo is one of TAG Heuer’s ambassadors, and at the Baselworld expo this year, the Swiss brand has introduced a numbered limited edition timepiece in tribute to the three-time Ballon d’Or winner.

Based on TAG Heuer’s Formula 1 Chronograph, the CR7 has a black and green colour scheme to evoke the green of the football pitch.

The strap also comes with its fair share of green and black NATO, which match the rest of this limited edition timepiece.

The CR7 Formula 1 watch will be priced at CHF 1,450 ($1,500 approximately) in Switzerland and go on sale in July this year.

Tissot Baku 2015 watch

Tissot unveils a commemorative Baku 2015 watch

Tissot Baku 2015 watch

Tissot has chosen to celebrate its partnership with the 2015 European Games by creating a casual sports watch that reflects the colors and symbols of the multi-sport event in which some 6,000 athletes from 50 European countries will participate.

The Tissot Quickster Baku Special Edition includes certain “sporty” touches such as a monochrome dial that resembles an athletic stopwatch.

The watch comes equipped with a quartz movement in a 42mm stainless steel casing silk-printed with the esteemed Baku 2015 logo.

This special edition is available with one of two synthetic bracelets: the first is a cloth strap striped in the colors of the 2015 Games, and the second, a sleek black for a more traditional look.

The “Tissot Quickster Baku Special Edition” is available for purchase starting at €415.

Chanel boyfriend watch

Chanel Boy.Friend Watch Unveiled

 has unveiled its latest timepiece, the Boy.Friend, directly inspired by men’s fashion yet targeted exclusively at women.

A sober and refined watch with clean-cut lines, the Boy.Friend will be available for purchase as of September 1.

The shape of this latest creation undoubtedly recalls the Première, Chanel’s iconic watch which definitely served as inspiration.

The octagon is back, evoking not only the N° 5 bottle, but also the Place Vendôme in Paris where the first Chanel store is located, and for the first time the shape is decorated with typically male details.

Chanel boy friend luxury watch

A masculine look…

The male wardrobe can especially be seen in the dimensions of the Boy.Friend, which is available in two versions.

The XL measures 34.6 x 26.7mm, shows a date counter at 6 o’clock and is equipped with a high-precision quartz movement, while the XL version measures 37 x 28.6mm, features a small seconds dial at 6 o’clock and boasts a manual-winding mechanical movement with a power reserve of 42 hours.

The ultimate masculine detail: an alligator strap, a material generally reserved for men’s timepieces.

Chanel boy friend watch

… for the female wrist

Don’t be fooled though, this really is a women’s watch, and certain details will drive that point across.

Both models are available either in 18K white gold with brilliant-cut diamonds or in 18K beige gold with or without diamonds, with the larger model boasting 66 diamonds on the bezel and the smaller model 64. These touches of jewelry are reserved exclusively for the fairer sex.

The watch indicates hours and minutes, though it is devoid of any hour numbers, and is waterproof to 30 meters.

Chanel boy friend

The Boy.Friend by Chanel will be available for purchase as of September 1, 2015. Prices from €11,400 to €25,200.

Master Calendar by Jaeger-LeCoultre

Jaeger-LeCoultre Master Calendar With A Meteorite Dial

Master Calendar by Jaeger-LeCoultre

‘s latest version of its iconic Master Calendar timepiece includes a material as rare as it is original: meteorite.

The dial was crafted from a piece of meteorite, discovered and officially registered in Sweden, which hails from the asteroid belt situated between Mars and Jupiter.

This rather unique material is not very malleable, and the difficulty of fashioning it into a watch makes the process that much more impressive.

“To get an aesthetically perfect dial, this block of meteorite is cut into several thin plates…. Still in its rough state at this stage, the meteorite must undergo several preparatory phases before revealing the structure of its stone that features a unique pattern shown by each cut,” according to the company.

The Master Calendar displays hours, minutes, seconds, days, months and lunar phases, the last indicating a new moon, first quarter, full moon or last quarter. All movement comes courtesy of an automatic winding in-house manufactured Caliber 866 whose intricate workings are on display through the sapphire crystal case-back.

These technical components are housed in a case that is 39mm in diameter and 10.6mm thick, designed to adapt to the curve of each wrist and available in two versions: stainless steel or 18 carat pink gold. The watch is fitted with a black alligator strap with folding buckle.

The new Master Calendar will be available come August.

Pricing will start at €11,700 (about $13,500) for the stainless steel version and €23,400 ($26,100) for the 18 carat pink gold version.

George Clooney Omega

George Clooney poses for Omega

George Clooney Omega

 has revealed on-set photos of George Clooney taken for the brand’s new Speedmaster campaign.

US photographer Sam Jones was behind the camera for Omega’s Speedmaster ’57 campaign, which promotes several new Speedmaster models released this year to celebrate the legacy of the original watch.

George Clooney for Omega

The new watches offer updates to the classic model and are geared toward the next generation of adventurers.

The campaign featuring Clooney, an Omega brand ambassador, was shot in Los Cabos, Mexico.

RM-27-02

Richard Mille RM 27-02 For Rafael Nadal

 

Richard Mille has introduced the “RM 27-02 Rafael Nadal” tourbillon watch, celebrating once again its collaboration with the Spanish tennis star, currently competing for his tenth French Open title at Roland Garros.

NADAL’S LUXURY WATCH GOES MISSING IN PARIS

The “RM 27-02 Rafael Nadal” is fitted with a brand new, in-house made, hand-wound tourbillon calibre.

Rafael Nadal 2015

Supporting the ensemble of the mechanical movement components is a skeletonized unibody baseplate, the first in the history of Richard Mille, in which the caseband and the baseplate have been fused into a single piece. This structure, inspired by the chassis of racing cars, dramatically enhances rigidity and optimizes shock resistance.

The baseplate supports the titanium bridges that are unique for their three-dimensional construction, their finishes and their titanium and carbon composition. These bridges support the sophisticated hand-wound tourbillon calibre that offers 70 hours of constant power.

Richard Mille with Rafael Nadal

The watch’s case is made from NTPT carbon and Quartz TPT, a groundbreaking new material designed and developed by Richard Mille in partnership with North Thin Ply Technology.

This new material, composed of hundreds of layers of quartz filaments piled on top of each other, is meant to offer greater resistance to high temperatures and electromagnetic waves.

The waterproof watch will only have a production run of 50 pieces.

General MacArthur's watch

General MacArthur’s watch sells for $75,000

General MacArthur's watch

Seventy years after the end of World War II, a watch worn by legendary US five-star general Douglas MacArthur was sold at auction Sunday for 70,000 Swiss francs ($75,000), far above the estimate.

The steel Jaeger-Lecoultre “Reverso” watch — a classic model in which the dial can be flipped to protect the glass front from shocks — was the star offering at Sunday’s Antiquorum auction in Geneva.

The watch, made in 1937 and bought in Geneva, has MacArthur’s initials on the back and was put up for sale by his direct descendants.

Antiquorum had placed a pre-auction estimate of 10,000-20,000 Swiss francs on the historic timepiece.

Raised in a military family, MacArthur was chief of staff of the US army in the 1930s and was called on to defend the Philippines against the Japanese during World War II.

Although he was forced to flee to Australia, he fulfilled a promise to return to the Philippines and accepted Japan’s surrender on September 2, 1945.

Beyonce Apple Watch Edition

Beyonce Has a Gold Apple Watch You Can’t Buy

Beyonce Apple Watch Edition

Beyoncé has uploaded a photo to her blog showing off an unusual version of the Apple Watch Edition, Apple Insider reports.

In place of the standard leather or flouroelastimer strap, it has a link bracelet like the less expensive Apple Watch. Unlike the standard Apple Watch, however, this link bracelet looks like it’s made of gold.

Lagerfeld apple watch

While Apple is supplying Apple Watch to big names in entertainment and fashion, only Beyonce and Lagerfeld are known to have gold link bracelets.

This Apple Watch Edition probably goes for even more than the most expensive Watch, which costs around $17,000!

LG Watch Urbane photo

LG Watch Urbane now on sale for $349

LG Watch Urbane photo

The LG Watch Urbane has landed in the Google Store, making it the first Android Wear device to enjoy Google’s major software update announced last week.

With a price-tag of $349, the LG Watch Urbane costs the same as the cheapest version of the Apple Watch Sport.

However, its stainless steel case and leather band makes it more of a rival to the stainless steel Apple Watch, which starts at $949.

The LG Watch Urbane, which was first announced at the last Mobile World Congress in Barcelona, comes in ether silver or gold.

The posh-looking watches will also be the first devices to give Google’s hand-drawn emoji feature a go.