Versace Étoile De La Mer Eyewear Collection

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Donatella Versace’s latest eyewear collection Etoile de la Mer was unveiled during Haute Couture Fashion Week last Monday in Paris.

The campaign image features supermodel Gisèle Bündchen, photographed by Mert & Marcus at an abandoned pool in the California desert.

The collection, which will be available in Versace boutiques and selected retailers worldwide from March 2012, focuses on just two sunglasses and one optical model.
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Young Versace Ad Campaign

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Young Versace has unveiled its new advertising campaign with supermodel Cindy Crawford’s 10-year-old daughter Kaia Gerber as the face.

Modeling designs adorned with the label’s iconic Greek key motif, Gerber was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott.

According to the fashion house’s creative director Donatella Versace, Gerber proved she has inherited her famous mother’s talent when modeling the collection.
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Versace Spring / Summer 2012 Campaign

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First look of Versace’s Spring Summer 2012 ad campaign starring Gisele Bundchen and Ryan Barrett climbing into an abandoned pool.

Photographers Mert Alas and Marcus Piggott shot the images in the Californian desert surrounded by dry grass and cacti, under a striking blue light.
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Versace for H&M Cruise collection highlights

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The first images from the Versace for H&M Cruise collection have been revealed, with highlights including pastel-colored dresses, separates and accessories.

While the first collection was dominated by gold and bright vintage Versace prints, the Cruise collection has more of a fruity feel, and also features beachwear and lingerie.

The Cruise collection comprises 24 womenswear items and 14 for men, with creations for the latter including fresh denim and minimalistic T-shirts.
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Versace Yellow Diamond Fragrance Campaign

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Photographed by Mario Testino, Abbey Lee Kershaw stars as the face of Versace’s “Yellow Diamond” fragrance campaign.
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Versace’s first kids store opens

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Italian fashion house Versace recently opened its first boutique in Milan dedicated to kids’ line Young Versace, geared toward boys and girls from 0 to 12 years old.

Young Versace is located on the ground floor of the company’s headquarters on Via Borgospesso and is quite small at 538 square feet.

The store will offer the line’s inaugural Spring 2012 collection, which includes zipper-detailed tops, studded hoodies and skirts with the brand’s key motif.
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