Today, the convergence between watchmaking and art feels more intentional than ever. These four featured brands have embedded themselves within cinema, contemporary art, and institutional patronage.

In a year when watchmaking may have spared Switzerland a major economic blow, it just so happens that many of its biggest names are celebrating huge birthdays. The editors attempt to surprise each other with their anniversary acumen and find some meaning in it all.

The Year of the Horse illustrates how luxury watchmakers leverage zodiac editions to reinforce brand identity — translating cultural motifs into storytelling devices that aim to resonate with international collectors.

From anniversary editions to artistic collaborations, 2025’s most coveted limited-edition watches embody the height of exclusivity and collector appeal in the world of haute horlogerie.

Vacheron Constantin unveils new 2025 Overseas Perpetual Calendar Ultra-Thin models in golden-toned and burgundy lacquer dials.

Watches and Wonders Geneva 2025 highlights include Rolex’s Land-Dweller, Patek Philippe’s complications and Vacheron’s timepiece.