Check out the new Rihanna video for Gucci!

The singer is promoting the fashion giant’s new Tattoo Heart Collection, which will see 25 per cent of every purchase go towards UNICEF.

For its fourth annual campaign to benefit UNICEF, Gucci has launched a special white version of its Tattoo Heart Collection.

All handbags in the range feature Gucci’s iconic heart and rose design, a colorful print which contrasts with the purses’ stark white backgrounds.

“I love the idea of a heart being tattooed onto the handbags,” explained Gucci’s creative director Frida Giannini, who has been involved in Gucci’s annual charity line since 2005. “It’s a permanent mark that you can wear with pride that stays with you.

A man has sold an elaborate tattoo of the Virgin Mary, which is still on his back, to an art collector who plans to ‘exhibit’ him three times a year.

The extraordinary transaction - which Zurich gallery owner Jutta Nexdorf claims is the first of its kind, earned the vendor, Tim Steiner, 150,000 euros ($218,000).

The tattoo was designed by Belgian artist Wim Dalvoye and took 35 hours to create. In return Steiner is required to exhibit the work three times a year in public and private shows.