Following Jean Paul Gaultier and Chanel ‘tattooing’ their models last fall, Louis Vuitton got into the fake ink game during the recent men’s fashion week.
Designer Marc Jacobs reportedly asked his personal tattooist, the artist Scott Campbell, to come up with spray-ons inspired by the iconic LV monogram, which were worn across models’ necklines, much like ‘tattooed-on’ scarves.
For its fourth annual campaign to benefit UNICEF, Gucci has launched a special white version of its Tattoo Heart Collection.
All handbags in the range feature Gucci’s iconic heart and rose design, a colorful print which contrasts with the purses’ stark white backgrounds.
“I love the idea of a heart being tattooed onto the handbags,” explained Gucci’s creative director Frida Giannini, who has been involved in Gucci’s annual charity line since 2005. “It’s a permanent mark that you can wear with pride that stays with you.