The new Roberto Cavalli Underwear ad campaign will star Elisabetta Canalis, the 31-year-old girlfriend of George Clooney.

Shot in a nineteenth-century private house filled with gilded mirrors, baroque upholstery, the resulting campaign is pure Cavalli; sexy, decadent and feminine.

Draped on a Louis XVI style velvet sofa, Elisabetta gives the camera a sultry stare sporting mussed-up hair, smudgy black eyes and a set of leopard print Roberto Cavalli lingerie.

Roberto Cavalli is launching a made-to-measure service for clients who want that certain cocktail, evening or wedding dress in tune with the spirit of the Italian fashion house.

Called Roberto Cavalli Saint-Honoré, the service will offer entirely handmade dresses in a special private space above the Rue Saint-Honoré store.

No more than 35 dresses are to be produced each year, with prices starting at 30,000 euros, or $41,950, for a cocktail dress.

Daria Werbowy and Freja Beha Erichsen are the protagonist of Roberto Cavalli’s advertising campaign spring/summer 2009.

In the shoots by fashion photographers Inez and Vinoodh models look chic and sexy thanks to Marilyn Monroe spirit, magically channeled into the fashion world.

Luxury gadgets for your fashion dog? Italian fashion designer, Roberto Cavalli will launch a new pet-line for your sophisticated puppies.

The collection consists of stylish pieces such as jersey or printed fleece t-shirts and velour tracksuits, as well as classic garments such as polo-shirts, sweaters and puffer jackets.

Key pieces in the collection are satin-trimmed bathrobe, silk printed shorts and some shearling jackets.

“The Cavalli Card” starring supermodel Milla Jovovich: this is the short film, for an Internet-only ad campaign, called “I Have Everything”, nothing else.

A beautiful woman that play with her dresses and accessories and she does it out of vanity, she dreams, she wants everything and she has got everything because the iridescent Cavalli card equip her for every curveball life could throw.

“I’m thinking about creating a Web site where card holders can chat directly with me,” Cavalli said.

Roberto Cavalli, in collaboration with Aprica, launches Baby Safari, a new strollers’ line.

Reversible handle, the big wheels and the opulence of Cavalli’s signature prints make Baby Safary line a must have for every fashion addict mother.

Cavalli stroller features a “+ protection” system for protect children’s head in a better way and a method of regulating temperature, called “Thermo Ventilation System”.