The Ferrari Store of New York has officially opened its doors, unveiling a retail space offering an array of branded apparel and lifestyle products.

The 200 square metres space is dedicated to the Ferrari Store, sitting next to the Ferrari Showroom.

The New York store is the 37th store worldwide to open. It is situated on the corner of Park Avenue and 55th Street, with windows on Park Avenue.

New York City has launched a new global campaign to persuade people to visit as it tries to hit its ambitious annual visitor target of 50 million by 2012.

The city, which is the most popular tourist destination in the United States, unveiled its “See More. Be More. This is New York City” campaign last week, which will run in countries around the world.

By focusing on all five boroughs of New York City (Manhattan, Brooklyn, Queens, The Bronx and Staten Island), the campaign is expected to further broaden the appeal of lesser-known areas such as Brooklyn.

A porcelain sign that once marked the intersection of Wall and Broad streets fetched $116,500 at Christie’s in Manhattan yesterday.

The seller, Kevin Lessin, bought the vintage sign about 25 years ago from a dealer liquidating the estate of a collector of New York memorabilia.

The sign consists of two enamel plaques set crosswise, with Broad above Wall in white letters on a cobalt-blue background.

The new hotel next to the site of the former World Trade Center in NYC officially opened June 9, although guests won’t have much of a view for a few years.

The World Center Hotel is located on the southern edge of the World Trade Centre rectangle and offers views of the new One World Trade Center, which is currently under construction and expected to be completed in 2013.

The hotel offers five types of guest rooms, a private restaurant and club on the 20th floor, instant check-in, free wifi and a host of “green” innovations such as eco-friendly showerheads and room occupancy sensors.

The Trump SoHo New York is set to open April 9, signaling the Trump group’s determination to continue building a name for itself with ultra-luxury travelers.

The collection, run by Donald Trump and three of his children, currently boasts just four properties in New York, Chicago, Las Vegas and Waikiki.

The Trump SoHo, a 46-storey, 391-room glass tower in the center of downtown Manhattan, may be the most impressive property in the portfolio so far.

And the group isn’t finished yet ! Later this year, it will open a new property in Panama, before expanding into Canada in 2011.

Japanese retailer Takashimaya plans to close its New York flagship this June, according to Crainsnewyork.com.

Located at 693 Fifth Ave., between East 54th and East 55th streets, the store has been at the building, which the company owns and plans to sell, since 1993.

The multi-level store has shopping in categories including women’s and men’s clothing, jewelry, home decor and gifts and also has a floral boutique and spa.