Guests at New York’s Gansevoort Hotels will soon be able to enjoy the city from the back of a Porsche, thanks to an agreement between the hotel and the luxury car maker.

Both of Gansevoort’s New York properties — The Gansevoort Hotel and The Gansevoort Park Avenue South — are to offer free in-town car service and airport transfers in a fleet of Porsche vehicles.

From August 15,the trendy NYC hotels will squire you around town in the roomy 2011 Porsche Panamera 4S.

New York had 667,200 millionaires in 2009, a whopping 18.7% increase from the year before, according to a study released by the consulting firm Capgemini.

The French consulting firm, calculated the number of individuals with a net worth of over $1 million, excluding real estate, in the 10 largest metropolitan areas in the United States.

The results provide further indication that the nation’s wealthy have recovered more swiftly than the nation’s less-well-off.

New York’s luxury Essex House hotel is to launch amenities for dogs, its owner Jumeirah confirmed July 28.

It plans to launch a five-star “canine turndown service” for its four-legged guests in partnership with Amy Kizer, who founded dog accessory line Wagwear.

Among the products will be a Wagwear dog bed or Tee Pee Hound Lounge, a dog-sized tent with a fleece-lined bed to keep pampered pooches comfortable during their stay.

InterContinental opened its much-anticipated New York property in the heart of Manhattan July 12, the latest in a string of high-profile openings for the city.

The firm says that along with being the largest new-build hotel to open in the city since 2002, the 607-room InterContinental is also one of the most environmentally responsible hotels in the city.

It will be the largest new hotel in the city to receive the LEED green building certification from the US Green Building Council.

The Ferrari Store of New York has officially opened its doors, unveiling a retail space offering an array of branded apparel and lifestyle products.

The 200 square metres space is dedicated to the Ferrari Store, sitting next to the Ferrari Showroom.

The New York store is the 37th store worldwide to open. It is situated on the corner of Park Avenue and 55th Street, with windows on Park Avenue.

New York City has launched a new global campaign to persuade people to visit as it tries to hit its ambitious annual visitor target of 50 million by 2012.

The city, which is the most popular tourist destination in the United States, unveiled its “See More. Be More. This is New York City” campaign last week, which will run in countries around the world.

By focusing on all five boroughs of New York City (Manhattan, Brooklyn, Queens, The Bronx and Staten Island), the campaign is expected to further broaden the appeal of lesser-known areas such as Brooklyn.