A 40-story hotel development could be about to crown the emergence of one of New York’s formerly rough districts as one of the coolest places to be in the city.

Hotel developer Jon Lam is looking to construct a new hotel and retail emporium in the district known as NoMad, a district of Manhattan north of Madison Square Park.

The development could see a 30- to 40-story, 600-room property rise out of existing properties on 846 Avenue of the Americas and 1227 Broadway.

Watchmaker Vacheron Constantin has opened its 28th boutique—and its first-ever in the United States—on New York’s Madison Avenue.

The new outpost will join Vacheron Constantin’s existing boutiques in other cosmopolitan capitals like Moscow, Shanghai, Dubai and Geneva.

Ideally situated on the corner of 64th Street and Madison Avenue, in a historic building reminiscent of a 15th century Florentine palace, the exceptional location pays tribute to fine Italian art and the brand’s classic aesthetic.

Gwyneth Paltrow, an award-winning actress, singer, author and style icon, will be the star of the Fall 2011 and Spring 2012 fashion advertising campaign.

The campaign, which was shot by Peter Lindbergh on a Manhattahn rooftop, will be featured in Asia and Europe, including France, Spain, the U.K., Portugal, and China.

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” the star said in a statement.

The Michelin New York Guide for 2012 is out and the inspectors have spoken, crowning two more restaurants with their top culinary honor, bumping up the star power for another two, and demoting another.

After languishing for years with one star, Eleven Madison Park steered by chef Daniel Humm has vaulted to the top to join the exclusive three-star club, home of gastronomic stalwarts Daniel, Jean Georges, Le Bernardin, Masa and Per Se.

Here is a first look at Yves Saint Laurent’s fall 2011 campaign starring Alexander Beck. Lensed by Inez & Vinoodh, the model poses against a New York City backdrop.

Following its 25th anniversary last year, Marriott Hotels & Resorts has unveiled the newly renovated New York Marriott Marquis in Times Square.

A focus of the major upgrade is the brand’s reinvented lobby, including two signature restaurants and lounges.

The makeover includes the hotel’s nearly 2,000 guest rooms and a brand-new, high-tech ballroom and will cost approximately $39 million.