Hyphen Design was drafted in by Fitch London to help them design and realise mobile customer configurator kits for the new McLaren MP4-12C supercar.

Hyphen have, so far, supplied Mclaren with 50 of the cases, which contain all the paint, material and trim options for Mclaren’s much anticipated new car.

The cases are designed to be taken outside the dealers for visiting customers in their homes, and give the customers a chance to choose paint colour, fabric choices, upholstery stitching colour, wheel colour and brake calliper colour.

McLaren has unveiled the latest iteration of its MP4-12C performance car at the Goodwood Festival of Speed.

The British automotive brand unveiled the MP4-12C GT3 to the public June 30, after showcasing it to prospective team owners over the past couple of months.

The new model, a modified version of the MP4-12C, is being developed for GT3 racing next year — it is the first car McLaren has manufactured for racing outside of Formula 1 since the McLaren F1 GTR, which was produced until 2005.

McLaren has teamed up with US bicycle manufacturer Specialized to create an aerodynamic road bike called the Venge.

The racing road bicycle has been designed by Chris D’Aluisio and features an aerodynamic frame built entirely out of carbon fibre.

The launch took place at the Formula One team’s HQ, two days ahead of Milan-San Remo, where Mark Cavendish will ride the bike for the first time in competition.

Swiss watch maker Tag Heuer have released a new watch, the MP4-12C is inspired by the McLaren MP4-12C road supercar.

The dial has a carbon-fibre style pattern with a large central window, which allows you to see the Chronograph and date functions at work.

The layout is dominated by a large Orange zero at the 12 o’clock position in a nod to the speedometer design of the road car (Orange is McLaren’s traditional colour).

Swiss auto designer Ueli Anliker has unveiled at the Dortmund MY CAR tuning show this McLaren SLR 999 adorned with a gold-plated finish of more than 5 kg.

The car also features 600 rubies, some of which measure up to 35 mm in diameter. This McLaren SLR 999 has an estimated value of $5.2 million.

McLaren has confirmed its flagship London dealership will be based at One Hyde Park in Knightsbridge.

Strategically located between Harvey Nichols and Harrods, the landmark development is due to be completed at the end of the year.

Jardine Motors Group, McLaren Automotive’s London dealer, has secured the largest ground floor retail unit for a high-profile showroom.