New statistics reveal that the demand for personalization in the ultra luxury car segment is not only a growing trend but is one being driven by Middle Eastern clients.

The company says it has already sold 275 examples of its P1 supercar to clients in Europe, the Middle East and North America and is well on its way to selling all 375 examples of the $1.3 million flagship model.

The third road car from McLaren, codenamed the P13, is designed to compete head to head with the Porsche 911 Turbo in terms of price, performance and driving thrills.

To mark its official launch in the US, the McLaren 12C Spider took to the notoriously dangerous Loveland Pass in Colorado to demonstrate its supercar credentials and to challenge X-Games professional snowboarder, Chanelle Sladics, in the process.

McLaren has unveiled its P1 supercar, which can reach an electronically limited top speed of 350km/h and go from 0 to 100 km/h in under 3s.

2013 marks McLaren‘s 50th birthday. The name is synonymous with excellence on the road and the brand is a reference when it comes to competitions.