French luxury goods conglomerate LVMH – Louis Vuitton Moet Hennessy has paid US$200 million for a 10 per cent stake in Chinese fashion brand Ochirly.

The buyout gives L Capital, LVMH’s private equity arm, to hold a direct stake in the family-owned Ochirly which has total value of US$2 billion.

The investment gives L Capital an opportunity to break into China’s strong fashion industry while Ochirly gains recognition through having a global investor.

LVMH Group’s yacht-building firm Princess has announced formal entry into India and is aiming to sell up to five luxury boats in the next year.

Smallest of these yachts cost INR40million ($790,000) while at the higher end, the price can go up to INR300million ($6,000,000).

“We will sell four to five yachts in the next 12 months,” Sharad Kachalia, a director at Navnit Marine, Princess International’s distributor for the country.

Much has been speculated ever since Dior’s creative head John Galliano fell from grace due to an anti-Semitism scandal five months ago.

Everyone from Azzedine Alaia to Givenchy’s Riccardo Tisci has been named as a potential replacement in the process.

But when respected trade publication Women’s Wear Daily adds water to the rumor mill, it is usually an entirely diffrent story in terms of credibility.

Monday’s paper reads that according to an anonymous source, Marc Jacobs is entering negotiations with the house this week.

Rappers’ fascination with luxury brands is far from dying down: following this summer’s surprise hit “Gucci Gucci” by Kreayshawn, it is Soulja Boy who is expressing his fashion love with an EP dedicated to Bernard Arnault.

Soulja Boy has turned his attention to Arnault’s signature brand Louis Vuitton, offering lyrics such as: “It don’t make no sense why they LV fake. But mine’s real!”

But while Soulja Boy manages to mention and correctly pronounce the label more than 60 times, Arnault likely won’t be pleased with being called Robert instead of Bernard several times as part of the new song.

LVMH on Tuesday announced the appointment of Humberto Leon and Carol Lim as artistic directors of the ready-to-wear label Kenzo with immediate effect.

They replace Sardinian designer Antonio Marras, who has held the post for eight years and who shows his own name label in Milan,

“After eight successful years, LVMH and Antonio Marras have decided to end their collaboration,” LVMH said in a statement, without giving details.

Louis Vuitton Moët Hennessy has announced open days at their European artisan workshops, ateliers, and vineyards for two days in October.

WWD reports that on the 15th and 16th of the month, the public will be able to experience what happens behind the doors of the luxury conglomerate’s brands that include fashion houses Louis Vuitton, Givenchy, and Dior, jewelry maker De Beers, and champagne labels Moët & Chandon, Veuve Clicquot, and Dom Pérignon.

Bernard Arnault told the paper: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.”