Rolex is refining its classics for 2010. The new Explorer I for 2010 has been given a slightly wider new dial (39mm) and comes complete with polished numeral indexes, and a whole heap of luxurious refinement.

In the watchmaking world, the Oyster is iconic and mythical. Introduced in 1926, it is the first waterproof wristwatch.

Hublot and Formula 1 have announced their partnership with Hublot becoming the official watchmaker for Formula 1.

The start of the multi-year deal for Hublot will be marked with the brand-new F1 King model watch, a limited edition of the company’s King Power model.

Maintaining the popular large case sizing which has become synonymous with Hublot, the F1 King comes in a matte black aesthetic with ceramic case and subtle nods to F1 set against the background of the watch’s face.

The Hublot F1 King will be released in a limited run of 500 watches with each watch numbered between 01/500 to 500/500.

Nicolas Sarkozy wears a Girard-Perregaux 1966 Annual Calendar and Equation of Time, Palladium case.

The Tribute model is a pocket-watch which can be transformed into a wristwatch in homage to Louis-Ulysse Chopard, who founded Chopard in 1860.

The Tribute is made of eighteen karat white gold with an alligator strap, only one hundred and fifty of the watches will be made to mark Chopard’s 150th birthday.

The Italian luxury fashion house of Brioni is expanding their offering of select gentlemen’s leather goods with an incredibly stylish new watch box.

Featuring gold-plated hardware it holds six watches in removable compartments, along with a separate slim portfolio to hold additional watch straps.

Crafted of the world’s finest genuine alligator skin and lined with suede and glove-soft leather, the box is priced at $5,000 and comes in classic brown, black and red.

Brioni was founded in Rome by Gaetano Savini and Nazareno Fonticoli in 1945 and upholds the best Italian sartorial traditions.

The Breitling for Bentley collection welcomes a new one-of-a-kind model, dedicated to the founder of the prestigious British car manufacturer.

Based on a late 19th century design from Breitling’s archives, the timepiece comprises almost 700 parts.

The 2010 vintage is a pocket-watch combining two of the most sophisticated complications in the horological repertoire.

A perpetual calendar (displaying the date, day, month, leap years and moon phases) that takes account of the quadrennial occurrence of February 29th…