A survey just released in China has lifted the lid on the nation’s obsession with luxury brands and identified just where consumers are spending their money.
The 2009 21st Century Deluxe Report (www.21deluxereport.com — in Chinese only) says that China’s love affair with luxury shows no signs of abating.
According to one Professor Lu Xiao (Fudan University), who was in charge of the survey, decisions on spending made in China are now “knowledged-based.”
Inside Lux TV launched today as the worldâ€™s first high definition TV and video portal aimed toward the luxury market.
The HD video gallery is composeed of six major themes that include fashion, gadgets and travel.
The luxury living channel has a sizeable selection of lifestyle films produced by brands that include Lamborghini, Dom Perignon and the worldâ€™s most expensive house, The Updown Court Manor.
New survey results show 66% of Luxury Interactive conference attendees have an e-commerce website in place. Which is 33% percent higher than the industry average according to Forrester Research.
The survey mainly explored how luxury brands plan to take their integrated on- and offline marketing strategies several steps further.
LuxuryMart09, an annual luxury business-to-business event will be held in Shanghai next Thursday (January 15th) and is set to welcome over 50 of the worldâ€™s top luxury brands including Bentley, Princess Yachts, Cartier, Bank of China and Relais & Chateaux.
The premier event for luxury brands targeting Chinaâ€™s fast-growing affluent sector, is now in its third year and is the leading annual platform for brands to exchange ideas and collaborate on marketing products and services for high-end Chinese consumers.
China is the worldâ€™s fastest-growing market for luxury brands, expected to rank second only to Japan by 2015.
Luxury brands make sure they look after their customers, at least in the high street. Online, it is another story.
A recent article in the Financial Times shows that some of the smartest names in retailing struggle to work out how to use the web to interact with their clientele.
On the whole, luxury brands have neglected the potential of the Internet.
Many luxury brands still prove poor at offering personalised custom service online, a keystone of what makes their brand high-end instores.
Are these brands underestimating how new technology and social networking tools can help build personal relationships and loyalty between visitors and the brand across global markets?