Marc Jacobs spends a lot of time on the road, so what better theme for his fall-winter collection for Louis Vuitton than the goings-on inside a grand old hotel?

To the sound of elevators arriving, uniformed bellboys opened wrought-iron doors for models stepping out in tongue-and-cheek outfits inspired by, among other things, porn films from the 1940s.

“I spend a good part of my life in hotels and I like watching their secret lives, especially the ballet between call girls, mistresses and wives,” said Jacobs, 47, on the final day of Paris fashion week.

It could be a queue for a pop concert, a top nightclub or even the opening night at the theatre. But the hundreds of people lined up in a Hong Kong street are actually waiting to bag a bit of luxury.

“We’re looking for new handbags,” says student Celeste Law as she queues patiently alongside her friend Karina Luh outside the supermarket-sized branch of Chanel on Hong Kong’s Canton Road.

The students, both 20, already sport impressive accessories — Celeste carries a Louis Vuitton monogrammed bag, while her friend’s is from Chanel.

Louis Vuitton’s ad campaign for their Spring/Summer 2011 collection is out. It stars Taiwanese actor Godfrey Gao and Doug Pickett, photographed by Cédric Buchet.

The campaign also features bags from the S/S 2011 Menswear Collection: Monogram Impression Sac Weekend, Utah Cabas Zippe, and Damier Graphite Elvis.

Featuring model Anne Vyalitsyna in a breathtaking backdrop of Capri, the Louis Vuitton’s Spring/Summer 2011 Cruise Collection is based on four themes – 60s styles colorama, modern nostalgia, Lolita on the road and 50s Hollywood glamour.

Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday.

Findings by Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands.

Social media users in Singapore placed yoghurt chain Soghurt and local grooming firm Juup Nails alongside famous names such as Louis Vuitton, Gucci and Adidas in terms of brand recognition, the study showed.

The inventor of art du voyage, Louis Vuitton have released an iphone application to follow up their iconic City Guides.

This ground-breaking application, Amble, calls to all the elegant travellers out there to “see the world through the eyes of Louis Vuitton“.

Amble is a free app in which users document and share their travel adventures by creating an ‘Amble’ – a memory or journey recorded on the iPhone in photo, video, audio or notes.