Tag Archives: Louis Vuitton

Louis Vuitton Paris store

Louis Vuitton tops 2013 global luxury brand list

Louis Vuitton Paris store

Louis Vuitton, Hermes and Gucci were the top three global luxury brands of 2013, with Fendi and Coach entering the top 10 for the first time, a study said Wednesday.

The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media.

“On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated the tension between the exclusivity that protects brand desirability and the inclusivity needed to attract new customers,” it said.

The survey said luxury brands had become more “accessible, collaborative and experimental”.

After a modest purchase, for example, a firm might send a thank you note on twitter while a couture fashion customer might receive an invitation to an exclusive show.

Handbag firm Coach owed its position at number 10 on the list to its presence in China where it added 30 stores by the end of 2012, taking its total there to 69.

The survey said it was among the firms making extensive use of social media and the Internet, “emailing over 1.2 billion messages to selected customers”.

And it found that the Chinese customer continued to be key to the fortunes of luxury firms in Europe.

Although, the sector felt the impact of government limits on official gift giving and slowing economic growth in China, purchases by Chinese and other Asian tourists to Europe “buoyed luxury sales in the economically troubled markets of western Europe”, it said.

Overall in the past year, the value of the luxury sector had risen six percent, compared with a 15 percent increase a year ago, it added.

The top ten brands were: Louis Vuitton, Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi and Coach.

Michelle Williams For Louis Vuitton

Michelle Williams For Louis Vuitton

Louis Vuitton has tapped actress Michelle Williams to appear in a campaign spotlighting two new handbags, the W and the Capucines.

Perhaps best known for her role in the 2005 hit “Brokeback Mountain,” the 32-year-old has never previously appeared in a major fashion campaign despite her strong red-carpet pedigree.

Photographed by Peter Lindbergh, the actress leans on vintage Louis Vuitton travel trunks and shows off the new ‘W’ and ‘Capucines’ bags.

We love her messy crop by Sam McKnight, and the strong red lip and dark eyebrow makeup created by Stéphane Marais.  Williams also sports pieces from the Fall-Winter ready-to-wear 2013 collection designed by creative director Marc Jacobs.

Debuting on August 2 in Marie Claire France, the two adverts are set to appear across the September and October issues of fashion magazines.

Michelle Williams Louis Vuitton

Louis Vuitton Cup Pop-Up Store

Louis Vuitton Cup Pop-up store in San Francisco

On, July 3, 2013, Louis Vuitton opened the Louis Vuitton Cup Pop-up store in San Francisco, celebrating the 30th anniversary of the partnership between Louis Vuitton and America’s Cup.

Located in the America’s Cup Village at the end of Pier 27/29, the store provides visitors with views of the sailing finish line on San Francisco Bay, while offering the most extensive assortment and exclusive product from the Louis Vuitton Cup Collection.

The collection includes the greatly desired Tambour Louis Vuitton Cup Flyback Automatic Countdown watch, and limited edition of “San Francisco” Neverfulls, beach towels, and sandals.

Designed with a sleek, modern sailing aesthetic accented in navy blue and white, the store will remain open until the races conclude on September 21, 2013.

LVFall2013

Louis Vuitton Fall 2013 Ad Campaign

LVFall2013

The new Louis Vuitton Fall 2013 Ad Campaign Features supermodels Gisele Bundchen, Isabeli Fontana, Karen Elson and Carolyn Murphy wearing the brand’s latest fall 2013 offerings.

Photographed by Steven Meisel, the quartet poses on a moody set wearing fur jackets, silk dresses and matching short coifs which evoke a retro elegance as they lounge in a hotel room.

Louis Vuitton Travel Book London

Louis Vuitton travel guides hit London

Louis Vuitton Travel Book London

Luxury travelers looking to add to their collection of coffee table city guides may want to hit bookstores in London, where shelves are now stocked with Louis Vuitton’s latest, limited-edition travel books.

Illustrated by Japanese artist Natsko Seki, the London guide renders sites like the Tate Modern and Regent’s Canal — sites chosen because they express the “spirit of London,” she said — in her signature style, which super-imposes hand-drawn sketches and colors on top of still photographs.

Explaining the modus operandi behind her images, Seki said in a video: “In my mind it was as if I was creating a 3D city with everyday scenes like somebody walking their dog and the passers-by turning around to look.”

Other editions of Louis Vuitton Travel Books include Paris, illustrated by Congolese painter Cheri Samba, New York done by French illustrator Jean-Philippe Delhomme, and Easter Island, interpreted by American artist Daniel Arsham.

Louis Vuitton Travel Books retail for €45. The London edition is now available at the brand’s New Bond Street location, while the four books been releasing via Amazon and elsewhere since early May.

2013 Louis Vuitton Travel Books

Louis Vuitton launches new arty travel book series

2013 Louis Vuitton Travel Books

Back in 1998, Louis Vuitton launched its City Guides collection, and now 15 years and over 100 destinations later, the French luxury brand has unveiled a new set of artistic travel books.

The Louis Vuitton Travel Books see a series of the world’s most interesting illustrators and artists let loose on travel destinations.

First up, in Paris, Congolese painter Chéri Samba explores the French capital with his usual blend of hyper-pigmented dream like visuals. American Daniel Arsham was inspired by Easter Island, French illustrator Jean-Philippe Delhomme (creator of the ‘Unknown Hipster’) ventured to New York, while Japanese artist Natsko Seki looks at London with his usual blend of pencil, color and collage.

Natsko Seki London Louis Vuitton

Already set for release in 2014 are Jiro Taniguchi’s manga-style look at Venice, and Vietnam seen through the eyes of Lorenzo Mattotti, the celebrated Italian comic book author and artist.

The first four books are available at selected Louis Vuitton stores around the world, selected bookshops in France and online at Louis Vuitton for €45.

A €2000 special limited-edition version (numbered and signed) has also been released for each title, featuring original works by the artists.

Easter Island travel book

Hatsune Miku

Louis Vuitton dresses 3D Japanese superstar

Hatsune Miku LV

Marc Jacobs has provided Louis Vuitton outfits for J-pop sensation Hatsune Miku, but there’s a twist: she doesn’t exist.

Hatsuné Miku regularly sells out stadiums in Japan, despite the fact that she doesn’t exist. The vocaloid popstar’s hits were in fact created via a ‘singing synthesizer application with a humanoid persona’.

Now Marc Jacobs is dressing Hatsune Miku in Louis Vuitton for a new tour which sees the star play ‘live’ around the world with the use of holgrams and other visual effects.

The video teaser for the ‘vocaloid opera,’ titled “The End,” features the Louis Vuitton Spring 2013 outfits, but we’re yet to see visuals of the live tour which will hit Tokyo in May and arrive in Paris in November.

Two performances (Nov 13 & 15) are scheduled in Paris, at the famous Theatre du Châtelet. According to organizers, the show tests the “traditional tragic structure of an opera asking ‘What is death?’ and ‘What is an end?’ and puts Hatsune Miku as the mediator to reread it in a modern way.”

Louis Vuitton The Landmark Hong Kong

Louis Vuitton Hikes Up Prices on Iconic Bags

Louis Vuitton The Landmark Hong Kong

Louis Vuitton, which last month raised prices by 12 percent in Japan, has imposed similar increases on non-leather handbags in most of its main markets since the start of the year, according to Bloomberg.

LV lifted prices on bags such as the Speedy and NeverFull by about 10 percent in the euro region, Antoine Belge, an HSBC analyst, said today in a note to clients.

Vuitton raised prices by at least 10 percent in the U.K. and U.S., and by 5 percent to 10 percent in Asian markets including China, Hong Kong, Taiwan and Singapore, the analyst wrote.

Vuitton’s price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yen’s slide on sales, the company said Feb. 20.

In addition to protecting margins, the “price increases must be seen, in our view, as a means to accelerate LV’s repositioning towards more leather,” Belge wrote. The decision will probably weigh on the number of items sold, though it’s “the right thing for brand equity longer term.”

 

Alma Bag

Louis Vuitton Alma Bag Ad Campaign

LV Campaign Alma Bag

Louis Vuitton has released a new campaign for its Alma Bag starring Karlie Kloss, Jac Jagaciak, Daria Strokous and Iris Strubegger. The ads come with the tag line “Chic on the bridge.”

Photographed by Steven Klein, the four women carry bags in colors that are emblematic of the cities depicted: taxicab yellow for New York, French blue for Paris and lacquer red for China.

Created by Gaston-Louis Vuitton, the Alma bag was originally dubbed the Squire and was rechristened Champs-Élysées before settling on its current name.

Louis Vuitton Campaign Alma Bag