Marc Jacobs has provided Louis Vuitton outfits for J-pop sensation Hatsune Miku, but there’s a twist: she doesn’t exist.
Hatsuné Miku regularly sells out stadiums in Japan, despite the fact that she doesn’t exist. The vocaloid popstar’s hits were in fact created via a ‘singing synthesizer application with a humanoid persona’.
Now Marc Jacobs is dressing Hatsune Miku in Louis Vuitton for a new tour which sees the star play ‘live’ around the world with the use of holgrams and other visual effects.
The video teaser for the ‘vocaloid opera,’ titled “The End,” features the Louis Vuitton Spring 2013 outfits, but we’re yet to see visuals of the live tour which will hit Tokyo in May and arrive in Paris in November.
Two performances (Nov 13 & 15) are scheduled in Paris, at the famous Theatre du Châtelet. According to organizers, the show tests the “traditional tragic structure of an opera asking ‘What is death?’ and ‘What is an end?’ and puts Hatsune Miku as the mediator to reread it in a modern way.”
Louis Vuitton, which last month raised prices by 12 percent in Japan, has imposed similar increases on non-leather handbags in most of its main markets since the start of the year, according to Bloomberg.
LV lifted prices on bags such as the Speedy and NeverFull by about 10 percent in the euro region, Antoine Belge, an HSBC analyst, said today in a note to clients.
Vuitton raised prices by at least 10 percent in the U.K. and U.S., and by 5 percent to 10 percent in Asian markets including China, Hong Kong, Taiwan and Singapore, the analyst wrote.
Vuitton’s price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yen’s slide on sales, the company said Feb. 20.
In addition to protecting margins, the “price increases must be seen, in our view, as a means to accelerate LV’s repositioning towards more leather,” Belge wrote. The decision will probably weigh on the number of items sold, though it’s “the right thing for brand equity longer term.”
Personalization of Louis Vuitton products dates back to the very first trunks made by Mr. Louis Vuitton himself. Now the Mon Monogram services have been extended to the small leather goods collections. Continue reading →
The 2013 Louis Vuitton City Guides are on their way! Catch a glimpse of what awaits with this look at the wonders of the San Francisco Bay, which will be available for the first time as an individual volume. Continue reading →
The UK has topped a ranking of countries with the highest affinity for luxury handbags, while labels including Coach, Louis Vuitton and Chanel top a compilation of the most searched luxury handbag brands globally.
This first digital analysis of the luxury handbag market, dubbed World Luxury Index Handbags, has been presented by Paris-based luxury executives’ online community Luxury Society and international company Digital Luxury Group. Continue reading →
LVMH has opened a Louis Vuitton jewelry store on Paris’ Place Vendome, in an effort to expand the brand’s image within in the global luxury jewelry market.
“The store and the workshop are an important step, a foundational decision, indicating that we look ahead with optimism,” said Hamdi Chatti, Director of the group’s jewelry and watches divisions, as quoted by Reuters. Continue reading →