LVMH plans behind-the-scenes days this fall

Louis Vuitton Moët Hennessy has announced open days at their European artisan workshops, ateliers, and vineyards for two days in October. WWD reports that on the 15th and 16th of the month, the public will be able to experience what happens behind the doors of the luxury conglomerate’s brands that include fashion houses Louis Vuitton, … Continued

Louis Vuitton exhibition in Beijing

Louis Vuitton may have lost prime advertising space in China when its giant suitcase was torn down in Shanghai, but it is now wooing customers in the hallowed halls of the national museum in Beijing. The Louis Vuitton Voyages exhibition, marking the French fashion house’s 20th year in China — the world’s fastest growing market … Continued

“Louis Vuitton Voyages” in Beijing – Video

Louis Vuitton announces their new Louis Vuitton Voyages exhibition, which opened on May 31st at the National Museum of China in Beijing, with this animated video. The “Louis Vuitton – Voyages” exhibition retraces the crowning moments in the history of the Maison, which since 1854, has beautifully paired form with function, creating travel items that … Continued

Louis Vuitton Fall/Winter 2011-2012 Campaign

Nyasha Matonhodze, a Zimbabwean-born, British-raised 16-year-old model, has been chosen as one of the new faces of Louis Vuitton. Nyasha Matonhodze entered the modelling world just two years ago after winning the UK Elite Model Look competition in 2009. Joining her in the shots are Zuzanna Bijoch, 17, Daphne Groeneveld, 16, Gertrud Hegelund, 20, Anaïs … Continued

Louis Vuitton opens pop-up store in Cannes

On the occasion of the Cannes International Film Festival, Louis Vuitton has opened a pop-up store on the Croisette. Next to its existing Cannes store, the temporary shop focuses on what the town is famous for: incredible films and elegant eveningwear. “The Maison celebrates its attachment to the city of Cannes by unveiling an exceptional … Continued

World’s Most Valuable Luxury Brands

Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study. The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010. That’s almost as much as the combined values of Hermes, … Continued

Angelina Jolie to star in Louis Vuitton campaign

The American actress has landed what is believed to be her most lucrative advertising deal to date. According to E! News, French luxury house Louis Vuitton has tapped Jolie for a global, print-only campaign to be released in the summer. Jolie joins other entertainment heavyweights including Jennifer Lopez and Madonna as Vuitton’s spokesmodel.

“Hotel Louis Vuitton”

Marc Jacobs spends a lot of time on the road, so what better theme for his fall-winter collection for Louis Vuitton than the goings-on inside a grand old hotel? To the sound of elevators arriving, uniformed bellboys opened wrought-iron doors for models stepping out in tongue-and-cheek outfits inspired by, among other things, porn films from … Continued

China’s middle class stampede for luxury handbags

It could be a queue for a pop concert, a top nightclub or even the opening night at the theatre. But the hundreds of people lined up in a Hong Kong street are actually waiting to bag a bit of luxury. “We’re looking for new handbags,” says student Celeste Law as she queues patiently alongside … Continued

Louis Vuitton Men’s S/S 2011 Ad Campaign

Louis Vuitton’s ad campaign for their Spring/Summer 2011 collection is out. It stars Taiwanese actor Godfrey Gao and Doug Pickett, photographed by Cédric Buchet. The campaign also features bags from the S/S 2011 Menswear Collection: Monogram Impression Sac Weekend, Utah Cabas Zippe, and Damier Graphite Elvis.

Louis Vuitton Cruise Collection 2011 in Capri

Featuring model Anne Vyalitsyna in a breathtaking backdrop of Capri, the Louis Vuitton’s Spring/Summer 2011 Cruise Collection is based on four themes – 60s styles colorama, modern nostalgia, Lolita on the road and 50s Hollywood glamour.

Singapore brands as famous as LV on social media

Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday. Findings by Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands. Social media users in Singapore … Continued

Amble IPhone Travel App By Louis Vuitton

The inventor of art du voyage, Louis Vuitton have released an iphone application to follow up their iconic City Guides. This ground-breaking application, Amble, calls to all the elegant travellers out there to “see the world through the eyes of Louis Vuitton“. Amble is a free app in which users document and share their travel … Continued

Louis Vuitton – Art for baby

Louis Vuitton and Yana Peel hosted an “Art for Baby” opening reception on 18th January 2011 at Espace Louis Vuitton Hong Kong. The “Art for Baby” exhibition brought together in celebration of the Asia launch of the highly-acclaimed book by the same name. It showcases the 20th century’s most prolific painters from America, Europe and … Continued

Louis Vuitton Spring/Summer 2011 Ad Campaign

Louis Vuitton has a trio of leading models including Freja Beha Erichsen, Kristen McMenamy and Raquel Zimmermann for its spring 2011 campaign. In front of Steven Meisel’s lens, the group invites us into their boudoir full of colorful accessories and eastern inspired garments.

2011 Hurun Best of the Best Awards

Luxury-brand awareness is growing among China’s super rich, who recognize 20% more of the lavish brands than they did last year, according to the Hurun Report. The 2011 Best of The Best Survey, which interviewed 401 Chinese mainland millionaires, each with assets of more than 10 million yuan ($1.5 million), said the super rich in … Continued

Louis Vuitton Cruise 2011 Look Book

Louis Vuitton has released its 2011 cruise look book. They feature model Anne Vyalitsyna, as shot by Mark Segal. The collection features four collections: “60s Styles Colorama,” “Modern Nostalgia,” “Lolita on the Road,” and “50s Hollywood Glamour.

Louis Vuitton 4Motion Performance Eyewear

French luxury designer Louis Vuitton has released their new 4Motion Performance Eyewear frames this week. The 4Motion line consists of styles for both water and snow sports with the frame adjusting to the wearer. The 4Motion line is exclusively available from Louis Vuitton stores worldwide in yellow, black, blue and red.

The world’s first Louis Vuitton airport store

Shilla Duty Free has struck a landmark agreement to open the world’s first Louis Vuitton airport store, at Incheon International Airport. The luxury brand has traditionally rejected the airport retailing channel – though it is present in downtown travel retail through selected Gallerias run by fellow LVMH subsidiary DFS, and through high-class Korean retailers such … Continued

Louis Vuitton S/S 2011 ft Scott Campbell [video]

Louis Vuitton introduces the first step of the video diptyque dedicated to the men’s Spring/Summer 2011 collections. This season is embodied by the artist and tatooist Scott Campbell, who collaborated on the runway collection presented in June 2010 in Paris. The clip invites you to follow Scott Campbell in his New York creative universe before … Continued