Theo James

Theo James lands Hugo Boss perfume ad campaign

Star of the “Divergent” films, Theo James will be the muse of the latest Hugo Boss perfume ad campaign, it was announced.

Charlie Siem

Concert violinist Charlie Siem is new face of Hugo Boss

British concert violinist Charlie Siem has been picked by Jason Wu as the new face of Hugo Boss.

Formula One drivers Lewis Hamilton and Nico Rosberg

Hugo Boss switches from McLaren to Mercedes

Hugo Boss will become a team partner of Mercedes AMG Petronas, and the team’s Official Supplier of Lifestyle and Formal Wear Clothing from 1 January 2015.

Boss Ma Vie

Gwyneth Paltrow fronts new campaign for Boss Ma Vie

Hugo Boss tapped Gwyneth Paltrow to star in the campaign for their newest fragrance, Boss Ma Vie.

Hugo Boss Menswear Fall Winter 2014 Campaign

Hugo Boss Fall-Winter 2014 campaign revealed

The new BOSS campaign under the artistic direction of Jason Wu features model Edie Campbell and Hollywood actor Scott Eastwood.

Ingo Wilts

Ingo Wilts Returns to Hugo Boss

Hugo Boss has appointed the German designer as Senior Vice President of Boss Menswear.

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