On December 26, luxury brand Hugo Boss unveiled pieces from its spring 2013 collection, dominated by fluid fabrics and elegant cuts.

Fashionistas are invited to take their seats at the first fashion show to stream live in 3D when Hugo Boss presents its Boss Black Fall/Winter 2012 catwalk show May 18 from Beijing.

Hugo Boss will now show what has been dubbed the first live stream 3D runway show at www.hugoboss.com, with model and designer interviews and backstage impressions also to be part of the live stream, which begins at 8.45 PM CST.

Hugo Boss has tapped Gwyneth Paltrow as the face of its new perfume Boss Nuit Pour Femme, which is inspired by the elegance of the little black dress.

As the current face of Scandinavian chain Lindex and luxury leather goods brand Coach, the Oscar-winning actress is no stranger to the realm of modeling, and back in 2005 appeared in Estee Lauder’s Pleasures perfume ads.

The Hugo Boss Black Spring 2012 Campaign Stars Malgosia Bela and Mark Vanderloo lensed by fashion photographer Mario Sorrenti.

Samsung has renewed its partnership with fashion brand Hugo Boss – first seen in the Samsung F480 – with the launch of a new Hugo Boss Samsung Galaxy Ace.

The phone features an overall matter black finish and the back of the device features a specially treated and textured pattern.

The user interface has been customised and the device features special edition wallpapers and screensavers along with the whole altered look of the user interface.

German brand Hugo Boss has released the commercial for its upcoming Just Different perfume.

Backed by four young male models, 39-year-old actor Jared Leto still holds his ground in the slightly wacky ad that plays with unusual perspectives and does its best to bring the “different” message across.

Leto has mainly made headlines recently thanks to his band Thirty Seconds to Mars and a hotly debated mohawk.