The Hugo Boss Black Spring 2012 Campaign Stars Malgosia Bela and Mark Vanderloo lensed by fashion photographer Mario Sorrenti.

Samsung has renewed its partnership with fashion brand Hugo Boss – first seen in the Samsung F480 – with the launch of a new Hugo Boss Samsung Galaxy Ace.

The phone features an overall matter black finish and the back of the device features a specially treated and textured pattern.

The user interface has been customised and the device features special edition wallpapers and screensavers along with the whole altered look of the user interface.

German brand Hugo Boss has released the commercial for its upcoming Just Different perfume.

Backed by four young male models, 39-year-old actor Jared Leto still holds his ground in the slightly wacky ad that plays with unusual perspectives and does its best to bring the “different” message across.

Leto has mainly made headlines recently thanks to his band Thirty Seconds to Mars and a hotly debated mohawk.

Hugo Boss have revealed their Spring/Summer 2011 campaign featuring Abbey Lee Kershaw and Ben Hill photographed by Cédric Buchet.

The pricey German fashion group Hugo Boss will use a strategy pioneered by lower-cost brands to get new collections out faster, chief executive Claus-Dietrich Lahrs said in an interview on Tuesday.

“Shortening the times from collection development to production and delivery to the customer is crucial for our future success,” Lahrs told the Finance Times.

Boss sought the “speed and reactivity” of popular European retail chains like Zara and H&M, but would maintain its position as a premium brand, he added.

All the fashion brands are getting into the mobile market we’ve had Giorgio Armani, Prada, to name but a few.

Now Hugo Boss has decided to collaborate with Samsung to release their own branded handset.

The Samsung Hugo Boss Phone is actually based on the F480 handset that features a 5MP camera, a 2.8 inch touchscreen display, 3G and HSDPA connectivity and Redesigned TouchWiz interface.