Theo James is the face of “Boss The Scent” by Hugo Boss, alongside Natasha Poly.
Star of the “Divergent” films, Theo James will be the muse of the latest Hugo Boss perfume ad campaign, it was announced.
British concert violinist Charlie Siem has been picked by Jason Wu as the new face of Hugo Boss.
Hugo Boss will become a team partner of Mercedes AMG Petronas, and the team’s Official Supplier of Lifestyle and Formal Wear Clothing from 1 January 2015.
Hugo Boss tapped Gwyneth Paltrow to star in the campaign for their newest fragrance, Boss Ma Vie.
The new BOSS campaign under the artistic direction of Jason Wu features model Edie Campbell and Hollywood actor Scott Eastwood.
Hugo Boss has appointed the German designer as Senior Vice President of Boss Menswear.
Each year, honoring a long-standing Christmas tradition, perfume makers present their star fragrances in exceptionally enticing gift sets.
This fall, Hugo Boss is offering an exclusive line of 20 iconic pieces under the name RED NEVER FOL20WS to celebrate the 20th anniversary of its Hugo label.
Taiwanese-Canadian designer Jason Wu has been appointed artistic director for womenswear at Hugo Boss.
A new fragrance has been added to Boss The Collection, the fashion house’s line of exceptional men’s colognes.
On December 26, luxury brand Hugo Boss unveiled pieces from its spring 2013 collection, dominated by fluid fabrics and elegant cuts.
The BOSS Black Fashion Show Beijing Fall/Winter 2012 will be streamed LIVE in 3D on hugoboss.com on May 18th 2012.
Hugo Boss has tapped Gwyneth Paltrow as the face of its new perfume Boss Nuit Pour Femme, which is inspired by the elegance of the little black dress.
The Hugo Boss Black Spring 2012 Campaign Stars Malgosia Bela and Mark Vanderloo lensed by fashion photographer Mario Sorrenti.
Samsung has renewed its partnership with fashion brand Hugo Boss – first seen in the Samsung F480 – with the launch of a new Hugo Boss Samsung Galaxy Ace. The phone features an overall matter black finish and the back of the device features a specially treated and textured pattern. The user interface has been … Continued
German brand Hugo Boss has released the commercial for its upcoming Just Different perfume. Backed by four young male models, 39-year-old actor Jared Leto still holds his ground in the slightly wacky ad that plays with unusual perspectives and does its best to bring the “different” message across. Leto has mainly made headlines recently thanks … Continued
Hugo Boss have revealed their Spring/Summer 2011 campaign featuring Abbey Lee Kershaw and Ben Hill photographed by Cédric Buchet.
The pricey German fashion group Hugo Boss will use a strategy pioneered by lower-cost brands to get new collections out faster, chief executive Claus-Dietrich Lahrs said in an interview on Tuesday. “Shortening the times from collection development to production and delivery to the customer is crucial for our future success,” Lahrs told the Finance Times. … Continued
All the fashion brands are getting into the mobile market weâ€™ve had Giorgio Armani, Prada, to name but a few. Now Hugo Boss has decided to collaborate with Samsung to release their own branded handset. The Samsung Hugo Boss Phone is actually based on the F480 handset that features a 5MP camera, a 2.8 inch … Continued