Tag Archives: Hugo Boss

Art exhibitions in New York City: Hugo Boss Prize winner, artist Anicka Yi will be featured at the Guggenheim Museum

Seoul-born New York City-based artist Anicka Yi, winner of the 2016 edition of the prestigious Hugo Boss Prize, uses a laboratory approach in her works that encompasses scientific research and transformative processes. Deploying data collection and sensory perception, Yi highlights the ephemerality of organisms and bacteria. Using her medium as a means to evoke a unique embrace of science, technology and life itself, she questions the idea of monumental art: “Where do all these objects go, in the huge vaults of history?”

The artist has a longstanding interest in scent and its link to memory; Yi sometimes uses smell in her installations to evoke specific references: “I think we could learn a lot more from taping our other senses and cultivating our other senses,” she has stated. Yi has dabbled with a myriad of eccentric mediums, one of them includes tempura fried flowers. This sees her developing a close working relationship with MIT scientists to effectively carry out her olfactive projects.

Her work is among the collections of the Cleveland Museum of Art, the Fondation d’entreprise Galeries Lafayette in Paris, the Los Angeles County Museum of Art, and the Whitney Museum of American Art in New York.

Yi was selected as the — somewhat unexpected — winner of the Hugo Boss Prize in October, from a shortlist of six finalists that included Tania Bruguera, Mark Leckey, Ralph Lemon, Laura Owens and Wael Shawky.

The jury explained its decision in a statement: “We admire the unique embrace of discomfort in her experiments with technology, science, and the plant and animal worlds, all of which push at the limits of perceptual experience in the ‘visual’ arts.”

Yi is the 11th artist to receive the biennial prize, which was established in 1996 to highlight achievements within contemporary art. The prize expanded into another branch, the Hugo Boss Asia Art Award, in 2013, focusing on upcoming Asian talents.

See a video presention of her work here: https://www.guggenheim.org/exhibition/the-hugo-boss-prize-2016

NY Fashion Week No-Shows: Hugo Boss, Vera Wang

Hugo Boss joins Vera Wang in a same-day opt out of New York Fashion Week in February 2017.

The Hugo Boss group told investors that it would skip New York Fashion Week in February 2017 in order to focus on its line of men’s ready-to-wear clothing, AFP reports.

As a result, it will be present for the late January edition of New York’s menswear fashion show.

Hugo Boss joined Vera Wang in a same-day withdrawal from the February event.

Wang said that she would reveal her womenswear collection with a short film, released on February 28, when she is due in France in order to receive a state award at the start of Paris Fashion Week.

Hugo Boss Retreats from Luxury, Focuses on Sartorial

According to the new boss at Hugo Boss (no pun intended), the German brand is planning to abandon its experiment with luxury branding and return to its roots in sartorial elegance for men. This was the gist of new CEO Mark Langer’s first remarks, made to Handelsblatt, which we picked up from Channel NewsAsiaLanger is seen above with his predecessor Claus-Dietrich Lahrs (center) and Christoph Auhagen (far right) Hugo Boss board member.

We found ourselves perplexed by this, not least of all because sartorial elegance is “luxury,” after all. No one pops in at Savile Row looking for highstreet style.

Just as Handelsblatt and other observers did, we too have come to the conclusion that Langer is referring to the womenswear part of the business, which was massively expanded under previous CEO Lahrs. However, perhaps what Langer is hinting at is the “luxury everyday” aspect of the business, an art mastered by the likes of Louis Vuitton, Chanel and Rolex.

To use a watch analogy, we like to think that Hugo Boss tried to go the Rolex way but is returning to its Patek Philippe “desired by many, owned by few” approach. At least to our minds, this seems like a good option.

At the peak of Lahrs expansionist regime, Hugo Boss opened more than 400 stores worldwide; the brand reportedly has more than 6,000 points of sale in 124 countries at present. The prolonged current slump proved too much for Lahrs though as he quit in February after seeing sales figures plummet in the US and China.

Secret Dynamism: Hugo Boss FW16 Campaign Film

We’ve come to associate menswear with somber, businesslike aesthetics, but Hugo Boss Menswear shows that one can be serious, but still have fun. Cue the label’s Fall/Winter 2016 campaign, where a smartly dressed young man decks out unabashedly in dance moves and somersaults, before returning to a calm and collected state – who says seriousness and playfulness are mutually exclusive? Not Hugo Boss Mens.

Shot by the visionary Barnaby Roper and fronted by Dutch model Sven de Vries, Hugo Boss shows us who’s really boss of this season.

Read more about the campaign film at Men’s Folio Singapore.

Cliffhanger: Hugo Boss “Your Suit, Your Way”

In a world where clothes are expected to be more than a way to cover up, Hugo Boss’ latest “Your Suit, Your Way” campaign marries the world of form and function – albeit in a very extreme way.

With the help of American cliff diver David Colturi, the German label takes its signature tailored suits out of its comfort zone and into one of the most extreme situations possible, one which saw the champion cliff diver, dressed impeccably in the “Superblack” suit, hurling himself off a cliff.

Hugo_Boss_Your Suit Your Way_Article

“Dressing up for the dive was a very interesting and different experience for me,” the young athlete said. “But once you take off that cliff, your mind goes into autopilot, and that liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys. Mission successful.”

Crafted out of double-dyed yarn to achieve a deep Hugo Boss black, the suit was created for all occasions. Apparently this includes adrenaline-pumping ones like cliff diving.

Hugo_Boss_Your Suit Your Way_Article

Hugo Boss isn’t the first to push its suits to the limit – Paul Smith’s “A Suit to Travel In” series also saw British Olympic medalist Max Whitlock showcase its flexibility with mind-bending gymnastic moves.

Hugo Boss Names Mark Langer New CEO

Following the resignation of former CEO Claus-Dietrich Lahrs after spiraling profits, German fashion giant Hugo Boss announced Monday that chief financial officer Mark Langer will succeed him as the new chief executive. The new CEO will have his work cut out for him.

Lahrs quit in February two days after the company’s profit warning shaved a substantial part off the company’s market value for the second consecutive time. Earlier this month, Boss also published disappointing results including a 29 percent drop in earnings, before interest, taxes, depreciation, amortization and other fun financial speak, to 93.5 million euros ($108 million) in the first quarter. Hugo Boss will also close unprofitable stores in order to cut losses, as well as concentrate its marketing efforts on the menswear line.

Supervisory Board chairman Michel Perraudin expressed his confidence in appointing Langer as new chief executive, especially in the current situation.

“Due to my long-standing work for Hugo Boss, I have a clear understanding of the company’s potential and know what we need to do to get it back on track for profitable and sustainable growth,” Langer said.

The board will confirm the decision following an annual shareholders’ meeting this Thursday.

Giorgio Armani

Giorgio Armani: Fur No More

The next time you see fur in Armani’s collections, it will not be the fur of an animal subjected to cruel and inhumane practices. Instead, the design house is opting to use machine-made synthetic fur in a move that is likely to impact not only the fashion world but animals as well.

This historic move by the designer comes after his announcement in 2007 to steer the fashion house away from its use of animal fur. Speaking of this decision, Armani, 81 said that the advancement of new technologies allows designers to find cruelty free ways to use fur in their collections without supporting animal cruelty and the trade of animal fur.

Working together with the Fur Free Alliance, the brand will see its luxury and ready-to-wear brands, join other fashion houses such as Hugo Boss, Tommy Hilfiger, Calvin Klein and Stella McCartney. Fur has long been under scrutiny with several animal rights groups educating the public on what it takes to produce the luxury item that was once a staple of every fashionista. With fur now slowly making its way back into the world of fashion, this could just convince other designers to move in a similar direction.

Hugo Boss CEO Claus-Dietrich Lahrs Exits

It was announced Thursday by German fashion house Hugo Boss that Claus-Dietrich Lahrs, CEO of the company, will be stepping down with effect from February 29.

As a former executive of Christian Dior Couture, Lahrs was appointed to his position at Hugo Boss in 2008 where he pushed the fashion house to expand itself globally through the opening of more retail stores worldwide, in a bid to shift the brand into more mainstream retail. This strategy worked at the onset but the current retail climate in Asia torpedoed it. Declining sales across stores, especially in China, have been plaguing the company.

A statement was issued that Lahrs was stepping down “upon his request as part of a mutual agreement”. The company has decided to split his responsibilities among the other members of the managing board until a successor is found. The announcement also caused a rise in Hugo Boss shares on the Frankfurt stock exchange.

Anna Ewers and Clément Chabernaud for Boss SS16

German fashion brand Boss has revealed the first photos of its Spring-Summer 2016 ad campaign, which is centered around nature and architecture. The campaign has been photographed by the Dutch duo Inez van Lamsweerde and Vinoodh Matadin.

As with previous Boss campaigns, the duo Inez & Vinoodh has been chosen to immortalize the spirit of the new Spring-Summer 2016 collection, envisioned by artistic director Jason Wu.

The campaign, which was shot in Montauk, New York, celebrates nature, and plays with movement and perspective.


Boss has called upon the French model Clément Chabernaud to be the face of its menswear line for this latest collection. He prevoiusly represented the brand for the Fall-Winter 2015 and holiday 2015 campaigns. He models the Signature line, which is dominated by bright colors, camouflage and a sportswear feel.

The German top model Anna Ewers, who was voted female model of the year in 2015 by Models.com, is the face of the women’s collection, which features light dresses in plissé organza.

On the accessories front, the Bespoke bag, which has a graphic patchwork design, is at the heart of this new collection.

Boss The Scent

Hugo Boss reinvents seduction with “Boss The Scent”

Boss The Scent

Hugo Boss has unveiled its latest masculine fragrance, “Boss The Scent,” revealing a new side of the Boss man.

Drawing inspiration from the desires of women, the new Boss seducer takes his time. More mature, he remains passionate but has become more refined, gentler. This sensation shines through in Boss The Scent.

This eau de toilette has a secret ingredient which comes straight from South Africa: Maninka, a fruit lauded for its aphrodisiac qualities. Close to passion fruit and rum, Maninka releases scents of lavender and spiced ginger. The scent of burnished leather brings up the rear.

Theo James, the face of Boss The Scent

To bring this new fragrance to life, Hugo Boss turned to British actor Theo James, best known for his role in the “Divergent” saga. The 30-year-old heartthrob stars in the campaign alongside supermodel Natasha Poly.

The print campaign was shot by famous duo Mert Alas & Marcus Piggot under the artistic direction of Jason Wu.

The video campaign was shot by Darren Aronofsky, the director of acclaimed films “Black Swan” and “Requiem for a Dream,” among others.

Boss The Scent will be available at a price of €65 for 50ml, €89 for 100ml and €119 for 200ml.

Theo James

Theo James lands Hugo Boss perfume ad campaign

Theo James

Star of the “Divergent” films, Theo James will be the muse of the latest Hugo Boss perfume ad campaign, it was announced. The brand will soon unveil a new fragrance for men, according to a press release.

James says he is honored to be representing Hugo Boss, a brand he has long admired for its equilibrium between classic and contemporary.

Charlie Siem

Concert violinist Charlie Siem is new face of Hugo Boss

Charlie Siem

Twenty-eight-year-old British concert violinist Charlie Siem has been picked by Jason Wu as the new face of .

The German luxury brand went for a cultured choice with their latest campaign star: Charlie Siem’s day job involves playing a 300-year-old Stradivarius at concert venues like New York’s Carnegie Hall and London’s Royal Albert Hall.

Now he’s added to his impressive modeling CV with a Spring/Summer 2015 advertising campaign for Hugo Boss (below) shot by Inez Van Lamsweerde and Vinoodh Matadin in New York City’s Chelsea district.

Charlie Siem for Hugo Boss

“I’ve got a close mutual friend with Jason Wu, who suggested me,” Siem said of the collaboration with WWD. “That’s about it.”

Siem has previously appeared in shoots for Vogue as well as in the Chanel ‘Little Black Jacket’ project by Karl Lagerfeld.

The Eton and Cambridge-educated musician has also been the face of Dunhill and the Armani Eau de Nuit fragrance.


Formula One drivers Lewis Hamilton and Nico Rosberg

Hugo Boss switches from McLaren to Mercedes

 will become a team partner of the Formula One race team Mercedes AMG Petronas next season, it has been confirmed.

The announcement brings to an end Hugo Boss’ long association with McLaren, which began back in 1981 – over 30 years ago.

“With Mercedes-Benz and Hugo Boss formally intensifying their existing co-operations earlier this year, extending the partnership into the brand’s Formula 1 team was a logical progression,” explained a statement.

Formula One drivers Lewis Hamilton and Nico Rosberg

The fashion company will provide team clothing with branding also appearing on the race cars driven by Lewis Hamilton and Nico Rosberg.

Hugo Boss will also develop a ‘BOSS for Mercedes-Benz Collection’ which will be available twice a year featuring high-end menswear fashion.

Lewis Hamilton and Nico Rosberg

Boss Ma Vie

Gwyneth Paltrow fronts new campaign for Boss Ma Vie

Following on from Boss Nuit and Boss Jour fragrances, Jason Wu, Artistic Director for BOSS Womenswear, has unveiled the latest Hugo Boss women’s scent, Boss Ma Vie, with a new campaign fronted by Gwyneth Paltrow.

Wu dressed Paltrow in slick tailoring for the campaign shots and film.

“The BOSS woman is about success and powerful femininity and those are the qualities that I see very much in Gwyneth Paltrow,” he explained.


The fragrance, mixed by Will Andrews at P&G Prestige, opens with cactus blossom for a shot of fresh green energy.

Boss Ma Vie

The heart blends pink freesia and jasmine petals with delicate rose bud, before it rounds out with a cedarwood drydown. The bottle comes in a pink shade chosen by Wu, with a precision cut crystal lid and a gold band.

The Boss Ma Vie Pour Femme Eau de Parfum is available in 30ml (€46), 50ml (€66), and 75ml (€86) sizes, with a 200ml Shower Gel (€29), 200ml Body Lotion (€32) and a 150ml Deodorant (€29) also on sale.

Hugo Boss Menswear Fall Winter 2014 Campaign

Hugo Boss Fall-Winter 2014 campaign revealed

The first campaign under new creative director Jason Wu features model Edie Campbell and Hollywood actor Scott Eastwood.

Hugo Boss Menswear Fall Winter 2014 Campaign

Twenty-eight-year-old actor Scott Eastwood, the son of silver screen legend Clint Eastwood, appears in slick  menswear in a new advertising campaign for the German luxury label.

“I was honored to be chosen to represent BOSS. It’s a timeless, classic brand that’s been around forever, and their clothes make you feel at your best, strong and confident,” said Eastwood.

British model Edie Campbell is the face of the womenswear, wearing pieces from Wu’s debut collection for the brand.

Hugo Boss Womenswear Fall Winter 2014 Campaign

“This is my first campaign for Boss, and we wanted to take a fresh, different approach,” explained Jason Wu. “The Hugo Boss tradition is in tailoring, which is always present, but it‘s important that this campaign not only shows the BOSS clothes, but evokes the Boss lifestyle.”

Shot by fashion photography legends Inez van Lamsweerde and Vinoodh Matadin, the campaign was styled by Joe McKenna. Eastwood is next lined up to star alongside Brad Pitt, Shia LaBeouf, and Logan Lerman in “Fury.”

Ingo Wilts

Ingo Wilts Returns to Hugo Boss

Ingo Wilts

 has appointed the German designer as Senior Vice President of Boss Menswear, according to fashion news website WWD.

The move is something of a homecoming for Ingo Wilts, who spent almost a decade in executive positions at Hugo Boss five years ago.

Ingo Wilts is preparing to take the reins of all the German brand’s menswear lines. The designer and executive will assume his duties from July 1, the last day of the men’s fashion week presentations for the S/S 2015 season.

Wilts was Creative Director of the Boss Black, Boss Selection and Boss Green lines until 2009. Since then, the designer has worked for Elie Tahari, Kenneth Cole and Tommy Hilfiger.

La Purete For Him

Holidays: sophisticated fragrance gift sets for him

Each year, honoring a long-standing Christmas tradition, perfume makers present their star fragrances in exceptionally enticing gift sets. In 2013, these brands are emphasizing elegance and masculinity, presenting boxes in black, white and grey containing luxurious male fragrances and skincare products.

Tome 1 – La Pureté For Him by Zadig & Voltaire

For this holiday gift set, the French ready-to-wear brand stayed true to the literary theme used in the standard packaging for the fragrance.

Printed with the iconic Zadig & Voltaire cupid, this boxed set contains two book-shaped containers: one concealing a Zadig & Voltaire T-shirt and the other a 50mL Tome 1 La Pureté For Him eau de toilette.

The fragrance opens with bergamot and orange blossom notes, rounded out by a musk and sandalwood accord. Price: €47 (around $64).

La Purete For Him

Boss Bottled by Hugo Boss

In addition to a generous 100mL Boss Bottled eau de toilette spray, this latest gift set from the German brand contains a stick of deodorant made with the signature fragrance.

Last but not least, the white and silver box also contains a grooming kit, with all of the tools a man needs to keep his nails in tip-top shape. Price: €67.50 (around $91).

Boss Bottled by Hugo Boss

Armani Code by Giorgio Armani

Launched nearly a decade ago, this fragrance has become a contemporary classic, and Giorgio Armani presents a unique and elegant gift set each holiday season. While last year’s edition came in red, the 2013 Armani Code gift set comes in a refined pale grey box calling to mind brushed steel.

The set contains a 75mL eau de toilette as well as a shower gel and an aftershave balm with the sexy masculine fragrance. Price: €71.50 (around $97).

Spicebomb by Viktor & Rolf

The only men’s fragrance from the famous Dutch designer duo, Spicebomb, is available in a minimalist gift set this season.

The grenade-shaped bottle of eau de toilette comes in a matching grey box, complete with a matching black horizontal label, along with a shower gel and an aftershave balm. Price: €81 (around $110)

ck one by Calvin Klein 2013

ck one by Calvin Klein

For the holidays, the American brand has presented a gift set based on its classic unisex fragrance in an elegant, striped silver box.

Rather than with accompanying toiletries, the 100mL eau de toilette spray comes with a pale grey and white belt, in a standard size, with ck one engraved on the buckle. Price: €55 (around $75)

Hugo by Hugo Boss 20th anniversary capsule collection

Red Never Follows

This fall, Hugo Boss is offering an exclusive line of 20 iconic pieces under the name RED NEVER FOL20WS to celebrate the 20th anniversary of its Hugo label.

In 1993, the ready-to-wear brand launched the label under the artistic direction of Peter Littmann. The success of the line propelled Hugo Boss to its leading position among menswear brands.

In honor of the anniversary, Hugo Boss has presented its limited edition “Red Never Follows” line, consisting of 20 signature pieces. The line includes ten items for women, including the “Myas by Hugo” coat, the black “Lalya-L” pumps, and the red “Anselin” blazer, with its square cut.

Among the 10 menswear pieces in the line, designed to illustrate the virility and elegance of “the Hugo Boss man,” the brand offers the traditional black “Adris/Heibo1” suit, the dark red “HUGO 734” jeans, and even a stylish set of headphones with the Hugo Boss logo.

For this prestigious line, Hugo Boss invited 20 international designers to provide their interpretation on the non-conformity and avant-gardism that have characterized the brand over the past two decades.

The “Red Never Follows” line, exhibited at the Saatchi Gallery in London from July 31 to September 1, is making its way to select stores worldwide this fall.

jason wu

Jason Wu takes over at Hugo Boss

jason wu

Taiwanese-Canadian designer Jason Wu, famous for his slick, highly urbane womenswear, has been appointed artistic director for womenswear at Germany luxury label Hugo Boss.

“I have long been a fan of Hugo Boss’ vast tradition and lineage in extraordinary tailoring. With the state-of-the-art facilities that are unique to the Hugo Boss design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear,” said Wu.

“We are absolutely delighted to have an outstanding talent like Jason Wu on board,” Hugo Boss CEO Claus Dietrich Lahrs said in a statement. “This will generate a powerful and creative statement for Boss Womenswear and show our commitment to focus even more on the female side of the brand.”

Born in Taipei, Jason Wu moved to Vancouver, Canada as a child before studying fashion design at the famous Parsons school in New York City.

Launching his own womenswear line in 2007, Wu quickly became known for his classic evening dresses which won legions of celebrity fans. Most influential of all, perhaps, is First Lady Michelle Obama, who picked his designs to wear at her husband’s presidential inaugurations in 2009 and 2013.

Wu is set to take care of all the women’s ready-to-wear, shoes and accessories, and his first work for Hugo Boss will appear in the pre-fall 2014 looks. We’ll have to wait until New York Fashion Week in February to see his runway debut for the label with the Fall-Winter 2014 show.

The designer will continue to work on his own collections under the Jason Wu label, which is based in New York City. Hugo Boss is set to open a new design studio in the Big Apple to work in parallel with the label’s teams in Metzingen, Germany.