
International hotel chain Starwood has unveiled a major revamp of its Starwood Preferred Guest loyalty program, targeting elite travelers with a host of new benefits.
The chain, which operates Sheraton, Westin, W Hotels, Le Meridien and St Regis, says that it’s responding to the global uptick in travel to target the ‘sophisticated’ market, which it believes has become ‘jaded’ about traditional schemes.
Among the most notable aspects of the change is a new service called Your24, which will let frequent travelers pick their own check-in and check-out times within a 24-hour timeframe — so if you check in at one property at 10 PM, you won’t have to check out until 10PM the next day.


Luxury hotel chain Fairmont has partnered with Abbey Road Studios, the iconic recording studio made famous by the Beatles.
Guests at the hotel chain will be offered exclusive experiences at Abbey Road, which famously featured on the front of the 1969 Beatles album of the same name.
They will be able to enjoy ‘once-in-a-lifetime’ experiences ranging from behind-the-scenes studio visits to recording their own songs at the studios.


Hilton has announced the opening of two new properties in a landmark development at Frankfurt Airport.
The hotels are part of the new SQUAIRE building, a huge center built within Frankfurt’s Airport, continental Europe’s second-busiest terminal.
Comprising a five-star Hilton and a three-star Hilton Garden Inn, the chain’s new developments offer a total of 583 rooms.

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Hotels & Resorts on 16th December 2011 |
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Four Seasons has announced a new in-room menu designed for travelers who are tight for time. The option guarantees a delivery to the room within 15 min of ordering.
The fast food service will be rolled out across all Four Seasons hotels by the end of the year, with each hotel offering a different twist on rapid cooking.
Examples of the menus include wonton noodle soup with Chinese greens from the Four Seasons Hong Kong.

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Art on 9th December 2011 |
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As research has proved, guests will steal plenty of things from hotels given the chance — but most would draw the line at a piece of art valued in the thousands.
One hotel, however, is inviting guests to steal art, in a clever promotion drawn up by Art Series Hotels, an Australian chain, for the summer.
Guests who book a room at the chain’s properties between December 15 and January 15 are being challenged to ‘steal’ a Banksy print worth AU$15,000, with the promise that they can keep it if they successfully pull off the heist.

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Beauty on 8th November 2011 |
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Luxury hotel chain Fairmont, which operates 60 hotels around the world, has announced a partnership with New York perfumer Le Labo for its in-room amenities.
The brand announced Novermber 3 that Le Labo’s Rose 31, a Wallpaper magazine Best Perfume of the Year, would be the base of its amenity kits from this fall.
The “warm, spicy floral and woodsy” products included in the lineup will be shampoo, conditioner, body wash, body lotion and soap products.
