Luxury brand diversification does have limits

There are limits to how far a luxury company can diversify its operations without diluting its brand or confusing consumers, experts said this week. A jeweler might successfully launch a perfume but a handbag maker might not and it is easier for a jeweler to look credible producing watches than it is venturing into making … Continued

Luxury market rebounding

The luxury goods market is rebounding from the slump caused by the global recession, but analysts say upscale sellers will be facing a hard slog due to changing demographics and lingering consumer caution. Global luxury goods industry sales are expected to grow four percent in 2010 to 158 billion euros (195 billion dollars) after a … Continued

Jean-Paul Gaultier Is Leaving Hermes

Jean-Paul Gaultier, the enfant terrible of French fashion, is stepping down as designer of women’s ready-to-wear for Hermès. He will be replaced by Christophe Lemaire, who has revitalised Lacoste since and has also worked under Christian Lacroix and Thierry Mugler. The spring-summer 2011 collection, to be presented in October, will be the last designed by … Continued

Longtime Hermes luxury group boss dies

Jean-Louis Dumas, who chaired the French luxury goods group Hermes for almost three decades until 2006, has died at the age of 72, his spokesman said on Sunday. He died on Saturday in Paris. Dumas took over in 1978 as head of the illustrious fashion and luxury house, which was founded by his family five … Continued

World’s Most Powerful Luxury Brands

According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion. Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion). Brands that focused on … Continued

Notorious Hermes waiting list a thing of the past?

Seems as if even Hermes is not recession-proof: according to shopping blog, a previously almost unattainable Hermes Birkin bag can now be bought by anyone — if you’re ready to spend $6,500 or more, that is. The Birkin, one of the best-known statement bags, can cost up to six digits and is frequently worn … Continued

Video: Hermes’ New Scent Inspires Travel

Hermés are releasing their new perfume, Voyage D´Hermés, in April. It’s one of their Romans fragrances, a line designed to reinterpret the brand’s essence. Created by in-house perfumer Jean-Claude Ellena, Voyage d’Hermès is an accentuated composition of fresh wood and musk. The bottle, designed by Philippe Mouquet, is modeled after a portable vintage magnifying glass, … Continued

Le Carre Hermes – The Book

Le Carre Hermes – The Book – features around 150 scarves and describes the life and history of the square of silk which has become legend.

Top 10 Posts – Week In Review: April 5-12

In case you missed them the first time around, here are some of LUXUO’s top posts for the week of April 5-12. 1 – Louis Vuitton Parent LVMH to Launch Luxury Hotels Luxury goods giant LVMH Moet Hennessy Louis Vuitton Thursday said it is creating a high-end hotel management business that will be branded Cheval … Continued

Hermes Launches Fine Jewelry

French luxury goods firm Hermes has announced that it will be launching a collection of fine jewelry with accessories designer Pierre Hardy. The 14 piece collection of “haute bijouterie” was inspired by the shape of a horse’s hoof to keep with the fashion house’s equestrian roots. Prices range from $23,675 for a pair of rose … Continued

Hermes to exit luxury yacht joint venture

Hermes is exiting a luxury yacht joint venture with shipbuilder Wally, saying it is not experienced enough to complete the project according to Reuters. The two partners had unveiled a full-sized model of their mega yacht, “WHY”, in Monte Carlo in September. “We are currently in the phase of carrying out the project, which is … Continued

Hermes Opens Store Just for Men

While other stores are closing, Hermès will open its first store entirely dedicated to men’s ready-to-wear, accessories and art of living on Wednesday. Located at 690 Madison Avenue in New York, “Hermès Man on Madison” will stand directly across the street from the U.S. flagship store. The 2,450 square foot store is the first Hermès … Continued

Chinese sales boosts luxury goods market in 2009

Despite the economic crisis, 2009 ended better than it began for the French luxury goods sector, thanks largely to China’s growing taste for high-end products, encouraging thoughts of a better 2010. Following the trend set by other global luxury brands, Hermes and LVMH announced fourth quarter sales growth on Thursday and Friday, suggesting the worst … Continued

Hermes Spring Summer 2010 Ad Campaign

Loving the Hermes spring/summer 2010 ad campaign featuring Karlie Kloss, shot by Paolo Roversi and styled by Jacob K. She manages a gorgeous pose sleeping on a pile of pillows, each covered with a different Hermes scarf. Each picture have a disney’s story : Sleeping Beauty, Cinderella, Alice in Wonderland, Little Mermaid & Genie of … Continued

The Designers’ Christmas Trees

On December 08, 2009 Marie Christiane Marek hosted “The Designers’ Christmas Trees” at the Cite de l’architecture et du patrimoine in Paris. World-famous designers have sold 20 Christmas trees for a total of 41,500€ to be donated to The Foundation headed by France’s First Lady Carla Bruni-Sarkozy. Since 1996 several famous names have taken part, … Continued

Hermes launches Shang Xia brand in China

This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market. It’s an interesting move from Hermes, who generally tends to buy all or part of existing brands. Shang Xia will include ready-to-wear and decorative arts inspired by Chinese culture and traditions of craftsmanship.

Le Carré Hermès Book

Hermès has newly released a book about the Carré Hermès, “a source of discovery and enchantment for lovers of Hermes”. The book features around 150 scarves and “describes the life and history of the square of silk which has become legend.” It is available in a limited collector’s edition (prestige version covered with a silk … Continued

Hermes Window Display Illusion

Japanese designer Tokujin Yoshioka has a new installation set up within Maison Hermes in Japan. Based off a window display he presented in 2004, this new set up features a restructured design with an appearance by a famed Japanese actress. The window is designed with an image of woman projected on to a monitor. The … Continued

Leica M7 Hermes Edition

Camera maker Leica Camera AG has teamed up with Hermes to create a limited edition camera due to be released just in time for the Christmas holidays.