Jean-Claude Ellena is a perfumer who never wears perfume, whose tools are pen, paper and memory, and who sees his work as “nose” for the French luxury house Hermes as that of a “scent writer”.
“In a perfect world, I wish perfumes were never worn at all,” smiled the 64-year-old master perfumer as he welcomed AFP to the Hermes workshop, in the pine-clad hills above the bay of Antibes on the Mediterranean coast.
Ellena sees his perfumes as “artworks” — fine art that has sent annual sales at Hermes’ perfume division soaring from 65 million euros when he joined in 2004, to 138 million euros last year.
French luxury goods maker Hermes has launched a limited edition Indian sari range to “connect” with Indian culture as it target buyers in new markets.
Indian women may wear Western dress to the office during the day but for weddings and other formal occasions they often prefer to wear six-yard (five and a half metre) elegantly draped saris, reflecting the strong pull of tradition.
“This is part of our effort to connect to India’s culture and to the tradition of elegance of Indian women,” Bertrand Michaud, president of Hermes India, told AFP.
Hermès, the luxury Parisian fashion house, says it cannot produce enough silk scarfs and luxury handbags to meet soaring demand.
The 174-year-old company, regarded as the must luxurious of the super-luxe labels, announced a 50% jump in first-half profits to €291m due to huge demand for its Kelly and Birkin handbags in the US and Japan, despite the economic downturn.
But Patrick Thomas warned investors that the company would not be able to maintain its stellar performance for the rest of the year because it was running out of stock.
Hermès has a new star for Fall 2011 Campaign. Isaac Carew was photographed by Nick Knight for the luxury brand.
This Hermes leather work station for iPad allows you to prop up your device up for working or viewing media.
The work station also doubles as a protective cover. Crafted using of ebony evergrain calfskin, the 10.2″ x 8.5″ cover is priced at $1,400.
The “When Tools Meet Inspiration” Ad Campaign by Hermes features Jacquelyn Jablonski photographed by Nick Knight.
The Spring / Summer 2011 ad campaign introduces the tools that Hermes uses for their products.
Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study.
The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010.
That’s almost as much as the combined values of Hermes, Gucci and Chanel, which ranked second, third and fourth in this year’s luxury-brand standings.
The French luxe brand Hermès will launch its first furniture range during the Salone del Mobile, running April 12-17.
Artistic director Pierre-Alexis Dumas has teamed up with designers including Enzo Mari, Denis Montel, and Antonio Citterio to create furnishings, furniture and accessories that will be available in select Hermès stores this fall.
In addition, as part of a new partnership with Italian textile manufacturer Dedar, the house will present a range of home fabrics, wallpaper and carpets.
French luxury brand Hermes is cashing in on the popularity of the iPad 2 with cases that cost more than the tablet itself.
The Hermes Swift (left) is a slipcase made from calfskin leather that costs a whopping $820. It comes in 10 different colors.
The Hermes Station (right) is a book-style cover, made from fine calf-skin leather , that doubles as a stand. Available in four colors, the Station will cost about $1,400.
Hermès has come out with the ultimate well-dressed gentleman’s accessory – a valet stand in solid mahogany, fine leather and brass with ebony detailing.
The luxe piece is a limited edition re-issue of a classic item created for Hermès in 1930 by famed French decorator and designer Paul Dupré-Lafon.
It features a calfskin hangar for a suit, a calfskin tray for one’s watch and cufflinks, a mahogany shoe rack, and brass hooks and rods for ties, belts and braces.
The Arceau wristwatch imagined in 1978 by Henri d’Origny lends itself ideally to a pocket-watch version.
Its asymmetrical attachment and its lugs naturally invite a cord-strap fixed to the arch like a stirrup leather to a stirrup, thus evoking the saddle- and harness-making origins of Hermès.
Whether in a trouser or jacket pocket, the manner of wearing the Arceau Pocket further accentuates the innate classic chic of the original watch design.
Here’s a sophisticated new watch from Hermes that will be hitting the market later this year- the Grand Arceau Moon Phase.
Known for its saddle/leather goods and uber-expensive silk ties and scarves, Hermes has really stepped up its watch game the past few years.
Available in black or silver dial, the Arceau Grande Lune watch is a complete calendar watch featuring day and month apertures.
As part of Maison, the new furniture line recently unveiled in Paris, Hermes will re-release certain iconic pieces that Jean-Michel Frank designed in 1924.
Among them is the Confortable armchair, a straw-marquetry screen, a shagreen-covered vanity and the designer’s X-base dining table.
Previously, the company’s furniture was limited to Pippa, a small collection by the architect Rena Dumas, who designed Hermès stores and who was married to Jean-Louis Dumas, the chairman of Hermès from 1978 to 2006.
LVMH said Tuesday it had increased its stake in smaller rival Hermes to more than 20 percent, sparking fresh speculation about its ultimate intentions.
Mr. Arnault surprised the family behind Hermès two months ago by announcing he had racked up a 17.1% stake in their company.
LVMH said in a statement to the market regulator that as of Dec 17 it held 20.21 percent of Hermes after buying more shares on the open market.
The legendary “it” bag and luxury status symbol, the Hermes Kelly, has been magnified by 15 times its original size for a special exhibit in London.
Luxury goods company Hermes teamed up with Selfridges to present the “Kellydoscope,” a unique customer experience that showcases, using video technology and special effects, what it feels like to be inside the iconic handbag.
The Kellydoscope, which stands 4 meters (13 feet) high, took more than five months to develop. Every detail of the regular-sized Kelly has been faithfully reproduced on the giant tan leather-bound and beige toile fabric-lined one.
Hermes has released “Les 4 Mondes”, a coloring book for kids and adults. 12 pages with 24 designs for you to fill with color!
“Les 4 Mondes“, which is likely the most expensive coloring book in the world, is priced at $130 and is available now from USA.Hermes.com.
French luxury goods firm Hermes have created this viral video featuring some Fingerboard skate action and their current Fall/Winter 2010 Collection.
The video – directed by Alexis Milant – follows a hand with a trademarked orange skateboard as it glides, flips and skates over handbags and accessories.
The Orion Suitcase is designed by Gabriele Pezzlini and made of aluminum reinforced with carbon and Kevlar. The interior is lined in a fine, natural cowhide.