Singaporean firm WOHA has completed the massive 100,548 square meter ‘intercontinental sanya resort’ on hainan island off the southern coast of China.
The third annual Hainan Rendez-Vous, China’s leading superyacht and business jet show, will be held on the 5th-8th of April 2012.
The show is becoming a landmark event for China’s affluent and influential decision makers providing them with a platform for top level communication and collaboration.
The show’s fantastic turnout is due in part to the fact that Hainan is becoming a key yachting hub for China.
“Simpson Marine is ready to serve the Chinese market, and specifically its southern part, which is transforming itself into the yachting hub of China.”
On top of the existing 8 marinas in operation, over 12 new marina projects have been identified on the southern coast of China and Hainan. The idea of a Chinese Riviera stretching from Xiamen to Sanya has never been so relevant.
The Caesars Palace Longmu Bay will be a 5-star resort with 1,000 rooms, a Las Vegas-style attraction which will set a ‘global luxury standard’ in China.
China seems to be caught in a conundrum. While the country has over the past decade actively encouraged the rapid rise of its middle class, it now seems quite unsure of how to handle the trappings that go with their newfound wealth.
First the hammer came down on billboards advertising luxury brands — from March they were banned in Beijing and Shanghai, as well more regional cities such as Chongqing, for promoting a lifestyle that was both “unhealthy” and “foreign.”
And now the authorities have again turned their attention to the pastime that was at one stage banned for being too “bourgeois” — golf.