Hard Rock hotels will be opened in the Chinese cities of Shenzhen and Haikou by 2015, announced the international lifestyle chain Tuesday.

Singaporean firm WOHA has completed the massive 100,548 square meter ‘intercontinental sanya resort’ on hainan island off the southern coast of China.

The villas, a clubhouse, two hundred hotel rooms, restaurant, watergarden, spas, sports center and ballroom are encapsulated within the concept of the garden.

The third annual Hainan Rendez-Vous, China’s leading superyacht and business jet show, will be held on the 5th-8th of April 2012.

The show is becoming a landmark event for China’s affluent and influential decision makers providing them with a platform for top level communication and collaboration.

The show’s fantastic turnout is due in part to the fact that Hainan is becoming a key yachting hub for China.

Simpson Marine, Asia’s largest yacht brokerage company, has opened a flagship office at the Serenity Coast Marina in Sanya, Hainan.

“Simpson Marine is ready to serve the Chinese market, and specifically its southern part, which is transforming itself into the yachting hub of China.”

On top of the existing 8 marinas in operation, over 12 new marina projects have been identified on the southern coast of China and Hainan. The idea of a Chinese Riviera stretching from Xiamen to Sanya has never been so relevant.

Casino giant Caesar’s Entertainment has announced the start of construction on its first non-casino luxury resort, in the Chinese holiday destination of Hainan.

The Caesars Palace Longmu Bay will be a 5-star resort with 1,000 rooms, a Las Vegas-style attraction which will set a ‘global luxury standard’ in China.

The first phase of the project is expected to cover a total of five square kilometers, Caesars confirmed September 27, with a planned opening date of 2014.

China seems to be caught in a conundrum. While the country has over the past decade actively encouraged the rapid rise of its middle class, it now seems quite unsure of how to handle the trappings that go with their newfound wealth.

First the hammer came down on billboards advertising luxury brands — from March they were banned in Beijing and Shanghai, as well more regional cities such as Chongqing, for promoting a lifestyle that was both “unhealthy” and “foreign.”

And now the authorities have again turned their attention to the pastime that was at one stage banned for being too “bourgeois” — golf.