Tag Archives: Gucci

Gucci limited edition foulard 2014

Gucci Paris Masters 2014 Scarf Designed By Frida Giannini

Gucci limited edition foulard 2014

The Italian fashion house known for its close ties to equestrian sports is sponsoring the sixth Gucci Paris Masters, the international show jumping event set to take place in December.

To mark the occasion, Gucci has released a special edition foulard.

Created by Gucci creative director Frida Giannini, the red, green and white foulard shows a horse and a pattern with the brand’s iconic Web stripe, which is inspired by the canvas girth strap used to hold saddles in place.

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Both symbols pay homage to Gucci’s equestrian heritage and are also found in the logo for this year’s event.

The design was first created by hand using a special watercolor technique, before being hand screen-printed on silk twill to create each foulard.

Priced at €315, the 90 x 90cm foulard will be sold in a limited edition at the Gucci pop-up store during the Gucci Paris Masters December 5-7.

kate moss gucci

Kate Moss Stars in Short Film for Gucci

 unveiled a new minute-long film Monday, starring  as a mysterious celeb, hiding from the paparazzi behind dark glasses.

In the clip, Moss arrives in a blacked out sedan, wearing a shaggy fur coat before reappearing in a series of Fall-Winter 2014 outfits.

SEE ALSO: KATE MOSS STRIPS OFF FOR VERSACE

Kate Moss is protected from the camera flashes by her equally well-dressed companion, played by French hunk Clément Chabernaud.

But as it turns out, the real star here isn’t the model at all: it’s the Jackie Soft, the latest version of Gucci’s classic handbag which appears on the model in a number of colors including caramel, burgundy, black and python.

Gucci evening dresses

Gucci Fall/Winter 2014 campaign

Gucci presents the Fall Winter 2014-15 campaign shot by Mert Alas and Marcus Piggott.

Gucci Fall 2014 campaign

In total,  hired seven of the world’s biggest female models with Raquel Zimmermann, Nadja Bender, Karmen Pedaru, and Suvi Koponen joining Poly, Rubik and Smalls in the new campaign shot by Mert Alas & Marcus Piggot.

“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman — individual, strong, sensual, and glamorous,” explained creative director Frida Giannini.

SEE ALSO: JAMES FRANCO DIRECTS FOR GUCCI

The male stars are equally high-profile, with Janis Ancens, Arthur Gosse, Xavier Buestel and Gucci regular Clement Chabernaud all appearing in the Italian brand’s ready-to-wear pieces.

Gucci Fall 2014

Each of the models was shot individually with a different key look from the men’s and women’s Fall/Winter 2014 runway shows.

The campaign is rounded out with a shot of all seven ladies in crystal embellished eveningwear, which will appear as a giant billboard on Sunset Boulevard in Los Angeles.

Gucci evening dresses

The campaign was styled by Edward Enninful with hair by Orlando Pita.

SEE ALSO: GUCCI LAUNCHES EXCLUSIVE SPOTIFY CHANNEL

Gucci gowns

Gucci’s ‘Forever Now’ on display in Brazil

Gucci gowns

Gucci creative director Frida Giannini traveled to São Paulo to open a new exhibition on the brand in the Brazilian city.

Held on the third floor of the JK Iguatemi Mall, the three-week long exhibition of the Gucci Museo’s collections, titled ‘Forever Now‘, opened this weekend.

Treasured and rare  pieces have been transported to Brazil from the Gucci Museo. The Museum space was first opened in Florence in 2011 to celebrate the brand’s 90th birthday and is located inside the ancient Palazzo della Mercanzia (which dates back to 1337).

The exhibit features the trunks, suitcases and accessories created for the international jet-set in the 1950s, 60s and 70s.

Gucci Forever Now exhibition

There’s also a focus on the famous Bamboo bag, created in 1947, as well as the Gucci ‘Flora’ print which was designed in 1966 and first presented as a gift (in the form of a silk scarf) to Princess Grace of Monaco.

The horsebit loafer, which turned 60 last year is celebrated with a display of archival models. Finally, fans of prêt-à-porter won’t be disappointed; there are also made-to-measure suits and luxurious ladies’ gowns.

Classic Gucci suiting

Frida Giannini and Gucci President and CEO Patrizio di Marco hosted a private preview of the show with celebrity guests including German model (and current Leonardo DiCaprio squeeze) Toni Garrn.

Princess Charlotte Casiraghi of Monaco

Charlotte Casiraghi named as face of Gucci Cosmetics

Charlotte Casiraghi Gucci campaign

 has announced it will release a cosmetics range this September, and Charlotte Casiraghi has been chosen to front the campaign.

The products, which include Gucci Eye, Gucci Face, Gucci Lip and Gucci Nail items as well as brushes and preparation products, will appear with a campaign shot by Mert Alas and Marcus Piggott starring Charlotte Casiraghi.

“Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci,” said Frida Giannini.

Charlotte Casiraghi second Gucci campaign

The Monaco-born royal shares a passion for equestrianism with Giannini, who designed an exclusive line of competition horseriding gear in 2010. The daughter of Princess Caroline of Monaco, Casiraghi has previously appeared in the Gucci ‘Forever Now’ campaign.

The Mert & Marcus images will be joined by a film directed by famed art director and filmmaker Fabien Baron.

RHS Chelsea Flower Show

Gucci heads to The Chelsea Flower Show

RHS Chelsea Flower Show

Gucci plans to take part in the annual Chelsea Flower Show in London for the first time with a garden inspired by its traditional Flora motif.

Held every year at the Royal Hospital in the West of London, the Chelsea Flower Show is one of the world’s hottest flower and garden events.

Landscape and garden designer Sarah Eberle is the talent behind the Gucci Flora Garden, which was inspired by the brand’s traditional Flora motif.

Gucci Flora handbags

Gucci’s Flora garden will be found in the Fresh Garden area of the Chelsea Flower Show, which runs from May 20 – 24.

To celebrate its horticultural debut, the brand will also release two limited-edition, Flora print versions of its Lady Lock handbag, available exclusively at its Sloane Street boutique for the duration of the show.

Gucci Flora print Lady Lock bags
Gucci eyewear campaign

James Franco directs for Gucci

James Franco has directed a new ad for GUCCI, showing off the company’s latest sunglasses for Spring-Summer 2014.

Franco is currently the face of the Italian brand’s eyewear, produced by Safilo, and has also previously appeared in campaigns for Gucci’s men’s fragrances and the made-to-measure tailoring.

Titled “Techno Color Sunglasses,” the film stars the actor himself alongside stunning Italian model Natalia Bonifacci, and was shot at the legendary Chateau Marmont hotel in Los Angeles.

The film shows Franco and Bonifacci canoodling in a series of luxuriously shot moments including a sunny swimming pool and ends with the couple disappearing in a retro sports car.

DJ Harley Viera-Newton

Gucci launches exclusive Spotify channel

Gucci has picked six female DJs to curate playlists for its new presence on music streaming service Spotify.

DJ Harley Viera-Newton with The Fringe bag by Gucci

Harley Viera Newton (pictured above), JaKissa Taylor-Semple, Pixie Geldof, Leah Weller, Chelsea Leyland, The Misshapes and Mademoiselle Julia have all created lists of tracks that can be found on Gucci’s Spotify Music Hub.

The move is part of the wider launch of the Gucci “nouveau fringe shoulder bag,” which was inspired by an archival flap shoulder bag from the late 1940s and retails for $1,950.

There’s also a video starring Estonian model Elisabeth Erm that shows the model toting the new bag, followed by security cameras in a glamorous nightclub. Soundtracked by French electro artist Gesaffelstein’s “Pursuit,” the clip comes with a fun twist when she finds herself facing her Peeping Tom.

Gucci on Spotify: play.spotify.com/user/gucci (requires sign-in)

Gucci Flora handbags

Gucci set to celebrate 50 years in Japan

Gucci is celebrating half a century in Japan with a series of events and special products. Gucci’s first relationship with Japan began back in the 1940s, when the brand imported Japanese bamboo for its handbag handles.

The Italian brand then launched its 1st store in Tokyo’s Ginza neighborhood to coincide with the 1964 Olympics which took place in the Japanese capital.

Gucci Flora handbags Japan

Gucci has remained a popular luxury brand with Japanese customers, and to celebrate its half-century in country, the label is creating a limited edition Flora collection of bags and accessories.

The items, which will arrive in March, include a special scarf (below) which will see 100 percent of sales go to the UNESCO Association Scholarship – GUCCI Scholar initiative (a joint effort between the brand and the NGO).

Gucci Flora print scarf for UNESCO

The collection will be unveiled alongside an event, at the Isetan department store, called “The House of Artisans“, designed to show off the brand’s craftsmanship.

Later in May the brand will fête the reopening of the Aoyama flagship store which will also see an exhibition of Gucci Première gowns as well as the Japanese debut of the tailoring capsule collection created with Lapo Elkann.

Lapo Elkann x Gucci

CEO Patrizio di Marco and creative director Frida Giannini will play hosts at a dinner for UNESCO in the second half of the year, and the brand will also work with former Roma, Parma and Fiorentina player Hidetoshi Nakata.

The retired Japanese footballing legend has roped in Gucci for the second year running to help with his ‘Revalue Nippon Project’, a charity gala aimed at preserving traditional Japanese design skills and heritage. Special one-off items will be created for the event, ready to go under the hammer for charity.

Gucci Spring 2014

Gucci Spring/Summer 2014 Campaign

Italian fashion brand Gucci recruited Mert Alas & Marcus Piggott to present its Spring-Summer 2014 collections.

Gucci Spring 2014

The famous fashion photography duo worked with a minimalist decor for this latest Gucci campaign. Each piece featured in the campaign pops against a background of vibrant red.

Gucci Spring Summer 2014

Gucci chose Amanda Wellsh, Elisabeth Erm, Tommaso De Benedictis, and Luca Statscheit as the faces of this collection designed by Frida Giannini.

Gucci Spring 2014 eyewear

Colorful and eye-catching, the collection features a number of geometric and floral prints, as well as provocative transparent fishnet fabrics.

Gucci Paris Masters scarf

The Gucci Paris Masters Scarf

Gucci Paris Masters scarf

In keeping with tradition, Frida Giannini has designed a special edition scarf for the Gucci Paris Masters 2013 equestrian jumping competition, taking place December 5-8 this year.

As the main sponsor of the annual international equestrian competition, Gucci has set a precedent of introducing an exclusive silk twill scarf to mark each edition of the event. These exceptional pieces are decorated by hand using a watercolor dye technique.

The 2013 edition scarf, measuring 90 cm by 90 cm, is adorned with Gucci’s signature green-red-green ribbon pattern. There are also other images associated with the brand and with the equestrian theme, such as stylized horse heads, riding stirrups and bridles.

The limited edition Gucci Paris Masters 2013 scarf will go on sale in the brand’s pop-up store in the “Village” outside of the event this December. Price: €295 (around $400).

Gucci Bamboo Confidential

Gucci Presents: “Bamboo Confidential”

Gucci Bamboo Confidential

Gucci has just released its Fall campaign, featuring the Bamboo Shopper and Lady Lock handbags, in a special short film called Bamboo Confidential.

Andreea Diaconu

The film was shot at The Savoy in London and gives us a glimpse into the brand’s history. Founder Guccio Gucci worked as a liftboy at the hotel and was inspired by London’s elite, who he saw coming and going between exotic destinations. This led to the beginning of his iconic leather goods company.

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The Woman Who Horses Love

Charlotte Casiraghi’s new Gucci campaign

The Woman Who Horses Love

A Gucci brand ambassador since 2012, Charlotte Casiraghi is the face of the Italian brand’s new “Forever Now” campaign.

The campaign is entitled The Woman Who Horses Love, an epithet suited to its star, Charlotte Casiraghi, an accomplished equestrian champion, who is seen in the campaign cuddling with dogs and foals.

Directed by Bruce Weber, the film alternates between color and black and white scenes, highlighting items from the brand’s latest collection. Particularly in the spotlight, Gucci’s handbags are presented not by Charlotte Casiraghi herself, but by the animals featured in the rural decor.

Gucci boutique Brera Milan by Google

Google and Gucci team up for virtual store

Gucci boutique Brera Milan by Google

Gucci is the first luxury brand in Italy to join the Google Business Photos, which allows customers to explore a store space from the comfort of their own home.

Google Maps users can now travel from the street into and through the menswear boutique in the Brera area of Milan. The store, which opened in June, is the first-ever Gucci flagship dedicated to men.

The Google Business Photos project essentially works like an indoor version of the Californian tech giant’s Street View feature, which allows you to navigate through the environment via immersive street level photography, stitched together into a seamless digital environment.

Gucci eyewear campaign

Behind-the-Scenes with James Franco and Gucci

After unveiling its latest eyewear campaign last month, starring the American actor and director James Franco, the Italian luxury brand has now shared footage of the shoot from behind the scenes.

The brand’s eyewear campaign is the creation of eminent fashion photographers Mert Alas and Marcus Piggott. Scenes feature the star posing behind shades from Gucci’s new Bamboo collection.

The glasses are mainly aviator-style, made of metal and glass with a ruthenium finish. The use of bamboo in the earpieces, a Gucci tradition dating from 1947, explains the collection’s title.

While this is his first time posing for an eyewear collection, James Franco is already accustomed to commercial appearances, having featured in Gucci fragrance ads for several years now.

Louis Vuitton Paris store

Louis Vuitton tops 2013 global luxury brand list

Louis Vuitton Paris store

Louis Vuitton, Hermes and Gucci were the top three global luxury brands of 2013, with Fendi and Coach entering the top 10 for the first time, a study said Wednesday.

The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media.

“On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated the tension between the exclusivity that protects brand desirability and the inclusivity needed to attract new customers,” it said.

The survey said luxury brands had become more “accessible, collaborative and experimental”.

After a modest purchase, for example, a firm might send a thank you note on twitter while a couture fashion customer might receive an invitation to an exclusive show.

Handbag firm Coach owed its position at number 10 on the list to its presence in China where it added 30 stores by the end of 2012, taking its total there to 69.

The survey said it was among the firms making extensive use of social media and the Internet, “emailing over 1.2 billion messages to selected customers”.

And it found that the Chinese customer continued to be key to the fortunes of luxury firms in Europe.

Although, the sector felt the impact of government limits on official gift giving and slowing economic growth in China, purchases by Chinese and other Asian tourists to Europe “buoyed luxury sales in the economically troubled markets of western Europe”, it said.

Overall in the past year, the value of the luxury sector had risen six percent, compared with a 15 percent increase a year ago, it added.

The top ten brands were: Louis Vuitton, Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi and Coach.

Gucci Fall/Winter 2013 Campaign

Gucci Fall Winter 2013

Australian super model Abbey Lee Kershaw has returned in the latest Gucci advertising campaign in a new set of images shot by Turkish-British photo duo, Mert Alas and Marcus Piggott.

She became one of fashion’s biggest names after signing with Next Model Management back in 2007. The former face of Chanel’s ready-to-wear, she also starred in adverts for the Gucci Flora scent, Tom Ford and Versace, and appeared in runway shows before deciding to take a break from fashion.

She walked her last shows over a year ago, appearing on the catwalk for Anna Sui and Alexander Wang in New York City back in early 2012.

Since then, Kershaw has spent most of her time on set for the latest film in the ‘Mad Max’ series, “Mad Max: Fury Road,” starring alongside Tom Hardy and fellow fashionista Rosie Huntington-Whiteley. Kershaw has also found time to drum in rock band Our Mountain over the past few years.

The previous Gucci campaign (for Spring/Summer 2013) starred Polish supermodel Anja Rubik and Estonian rising star Karmen Pedaru.

Abbey Lee Kershaw for Gucci

Gucci eyewear campaign

James Franco poses for Gucci’s eyewear campaign

Gucci eyewear campaign

Gucci has unveiled its latest Black Bamboo sunglasses, which are set to go on sale in October this year.

In support of the new shades, the Italian luxury brand has also released the first details of a global ad campaign, set to debut in August 2013, featuring intellectual-heartthrob polymath James Franco.

Perched behind his dark ruthenium and grey shaded mirrored lenses, the Hollywood star was shot by fashion photographers Mert Alas and Marcus Piggott.

The glasses feature a 1970s-style aviator frame in metal. The bamboo name comes from the use of the material on the bridge and wings of the glasses. It’s a nod to the brand’s heritage; natural bamboo cane is famously something of a Gucci hallmark, used since 1947 on the label’s handbags and jewelry.

An exclusive film shows off the techniques that go into producing the eyewear. The 30-second clip explores the process from initial concept sketches all the way to the finished article.

Franco has previously produced a film which explores the work of Gucci creative director Frida Giannini, and has also recently signed on as the face of the brand’s latest masculine scent.

Gucci Black Bamboo sunglasses

Gucci creates tour wardrobe for John Legend

John Legend

Frida Giannini, the creative director of Italian luxury label Gucci, has designed on-stage gear for American singer-songwriter John Legend.

Nine-time Grammy award winner John Legend is going on his “Summer Love” tour this July and August, and he’s got a specially designed Gucci wardrobe to celebrate.

Design head Frida Giannini has created a bespoke set of on-stage looks including suede and leather bomber jackets, as well as some classic sartorial suiting for the star. His backing band won’t miss out either: they’ll also be decked out in Gucci gear.

Opening Saturday at the Rock Werchter Festival in Belgium, “Summer Love” will take Legend through 19 cities across Europe and Asia, ending with a series of concerts in Japan.

Gucci for John Legend