Italian design house GUCCI recruited Polish actress and model Malgosia Bela for its Spring-Summer 2015 campaign.
In a refined, minimalist style, the campaign presents looks from the new collection against a grey background.
Two celebrity models pose for the famous fashion photography duo Mert Alas & Marcus Piggott: Malgosia Bela for the women’s line, and Danish model Mathias Lauridsen for the menswear collection.
The Spring-Summer 2015 collection turns the spotlight on colorful floral prints and denim for her and geometric lines and stripes for him.
Seen on catwalks all over the world, Malgosia Bela has recently appeared in campaigns by Lancel, Rag & Bone and Escada. For his part, Mathias Lauridsen is seen in the latest Giorgio Armani campaign.
GUCCI‘s chief executive officer and creative director are leaving the global luxury brand, its parent company Kering said in a statement on Friday.
Patrizio di Marco, who has headed Gucci for six years, will leave as of January 1 and will be replaced by Marco Bizzarri, who served as chief executive of Bottega Veneta for more than five years before heading up Kering’s Luxury Couture & Leather Goods Division in April.
Gucci creative director and Di Marco’s partner, FRIDA GIANNINI who has been with the house for 12 years, will leave in February, after showing her 2015 F/W collection. Her replacement has not yet been announced.
Rumours that Di Marco would be replaced at the helm of Gucci have swirled for months, as Gucci’s sales have steadily slid since 2013.
The Italian brand is the prized jewel for Kering, the luxury goods holding company that owns brands like Bottega Veneta and Stella McCartney.
Gucci’s new boss Bizzarri oversaw a “dramatic” increase of sales and profit during his time at the helm of Bottega Veneta (2009 – 2014), when he was appointed to head up Kering’s Couture and Leather Goods division.
“After successfully setting up Kering’s ‘Couture & Leather Goods’ division in only a few months, I am fully confident that he will now build on Gucci’s extraordinary legacy to have the 93-year-old house enter a new momentum and continue to write bright chapters of its exceptional history,” said KERING chief Francois-Henri Pinault.
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For Pre-Fall 2015 Frida Giannini decided to go hunting around in the ‘bourgeois soul’ of the GUCCI woman.
The journey included plenty of fur, including a woven goat jacket, shearling outerwear with Mongolian lamb on the neckline, and fox-fur patchwork jackets.
Menswear-inspired tailoring in tweed, herringbone and geometric jacquards was worn with wide-leg culotte pants, knee-length skirts, and silk blouses with waistlines pulled in and sleeves puffed out.
The 70s-inspired looks continued with suede and leather pieces (some with crystal embellishment), and mohair, merino and alpaca knitwear.
The color story (shown off in solid colors and prints) was focused on brick red, burgundy, apricot, and dark orange, along with pink, blue, and ivy green. These were complemented by charcoal, black, and camel neutrals.
The black and deep blue denim came with added sparkle from the embroidery. The key footwear looks were the python stilettos which were also reimagined as flat point-toe brogues.
Italian fashion brand GUCCI chose Gianna Jun as the star of its latest accessories campaign, which was shot over the weekend in London.
The South Korean actress will model the brand’s eyewear, jewelry and watches in a campaign lensed by Solve Sundsbo.
Shot in London under the supervision of Gucci creative director Frida Giannini, the complete campaign will not be revealed until January 2015.
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“Gianna Jun has just the type of natural beauty and sensual sophistication that is perfect for a Gucci woman,” said Giannini.
“Her contemporary femininity is well suited to our accessories, which she will bring to life in this new campaign.”
The Italian fashion house known for its close ties to equestrian sports is sponsoring the sixth Gucci Paris Masters, the international show jumping event set to take place in December.
To mark the occasion, Gucci has released a special edition foulard.
Created by Gucci creative director Frida Giannini, the red, green and white foulard shows a horse and a pattern with the brand’s iconic Web stripe, which is inspired by the canvas girth strap used to hold saddles in place.
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Both symbols pay homage to Gucci’s equestrian heritage and are also found in the logo for this year’s event.
The design was first created by hand using a special watercolor technique, before being hand screen-printed on silk twill to create each foulard.
Priced at €315, the 90 x 90cm foulard will be sold in a limited edition at the Gucci pop-up store during the Gucci Paris Masters December 5-7.
GUCCI unveiled a new minute-long film Monday, starring KATE MOSS as a mysterious celeb, hiding from the paparazzi behind dark glasses.
In the clip, Moss arrives in a blacked out sedan, wearing a shaggy fur coat before reappearing in a series of Fall-Winter 2014 outfits.
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Kate Moss is protected from the camera flashes by her equally well-dressed companion, played by French hunk Clément Chabernaud.
But as it turns out, the real star here isn’t the model at all: it’s the Jackie Soft, the latest version of Gucci’s classic handbag which appears on the model in a number of colors including caramel, burgundy, black and python.
Gucci presents the Fall Winter 2014-15 campaign shot by Mert Alas and Marcus Piggott.
In total, GUCCI hired seven of the world’s biggest female models with Raquel Zimmermann, Nadja Bender, Karmen Pedaru, and Suvi Koponen joining Poly, Rubik and Smalls in the new campaign shot by Mert Alas & Marcus Piggot.
“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman — individual, strong, sensual, and glamorous,” explained creative director Frida Giannini.
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The male stars are equally high-profile, with Janis Ancens, Arthur Gosse, Xavier Buestel and Gucci regular Clement Chabernaud all appearing in the Italian brand’s ready-to-wear pieces.
Each of the models was shot individually with a different key look from the men’s and women’s Fall/Winter 2014 runway shows.
The campaign is rounded out with a shot of all seven ladies in crystal embellished eveningwear, which will appear as a giant billboard on Sunset Boulevard in Los Angeles.
The campaign was styled by Edward Enninful with hair by Orlando Pita.
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Gucci creative director Frida Giannini traveled to São Paulo to open a new exhibition on the brand in the Brazilian city.
Held on the third floor of the JK Iguatemi Mall, the three-week long exhibition of the Gucci Museo’s collections, titled ‘Forever Now‘, opened this weekend.
Treasured and rare GUCCI pieces have been transported to Brazil from the Gucci Museo. The Museum space was first opened in Florence in 2011 to celebrate the brand’s 90th birthday and is located inside the ancient Palazzo della Mercanzia (which dates back to 1337).
The exhibit features the trunks, suitcases and accessories created for the international jet-set in the 1950s, 60s and 70s.
There’s also a focus on the famous Bamboo bag, created in 1947, as well as the Gucci ‘Flora’ print which was designed in 1966 and first presented as a gift (in the form of a silk scarf) to Princess Grace of Monaco.
The horsebit loafer, which turned 60 last year is celebrated with a display of archival models. Finally, fans of prêt-à-porter won’t be disappointed; there are also made-to-measure suits and luxurious ladies’ gowns.
Frida Giannini and Gucci President and CEO Patrizio di Marco hosted a private preview of the show with celebrity guests including German model (and current Leonardo DiCaprio squeeze) Toni Garrn.
GUCCI has announced it will release a cosmetics range this September, and Charlotte Casiraghi has been chosen to front the campaign.
The products, which include Gucci Eye, Gucci Face, Gucci Lip and Gucci Nail items as well as brushes and preparation products, will appear with a campaign shot by Mert Alas and Marcus Piggott starring Charlotte Casiraghi.
“Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci,” said Frida Giannini.
The Monaco-born royal shares a passion for equestrianism with Giannini, who designed an exclusive line of competition horseriding gear in 2010. The daughter of Princess Caroline of Monaco, Casiraghi has previously appeared in the Gucci ‘Forever Now’ campaign.
The Mert & Marcus images will be joined by a film directed by famed art director and filmmaker Fabien Baron.
Gucci plans to take part in the annual Chelsea Flower Show in London for the first time with a garden inspired by its traditional Flora motif.
Held every year at the Royal Hospital in the West of London, the Chelsea Flower Show is one of the world’s hottest flower and garden events.
Landscape and garden designer Sarah Eberle is the talent behind the Gucci Flora Garden, which was inspired by the brand’s traditional Flora motif.
Gucci’s Flora garden will be found in the Fresh Garden area of the Chelsea Flower Show, which runs from May 20 – 24.
To celebrate its horticultural debut, the brand will also release two limited-edition, Flora print versions of its Lady Lock handbag, available exclusively at its Sloane Street boutique for the duration of the show.
James Franco has directed a new ad for GUCCI, showing off the company’s latest sunglasses for Spring-Summer 2014.
Franco is currently the face of the Italian brand’s eyewear, produced by Safilo, and has also previously appeared in campaigns for Gucci’s men’s fragrances and the made-to-measure tailoring.
Titled “Techno Color Sunglasses,” the film stars the actor himself alongside stunning Italian model Natalia Bonifacci, and was shot at the legendary Chateau Marmont hotel in Los Angeles.
The film shows Franco and Bonifacci canoodling in a series of luxuriously shot moments including a sunny swimming pool and ends with the couple disappearing in a retro sports car.
Gucci has picked six female DJs to curate playlists for its new presence on music streaming service Spotify.
Harley Viera Newton (pictured above), JaKissa Taylor-Semple, Pixie Geldof, Leah Weller, Chelsea Leyland, The Misshapes and Mademoiselle Julia have all created lists of tracks that can be found on Gucci’s Spotify Music Hub.
The move is part of the wider launch of the Gucci “nouveau fringe shoulder bag,” which was inspired by an archival flap shoulder bag from the late 1940s and retails for $1,950.
There’s also a video starring Estonian model Elisabeth Erm that shows the model toting the new bag, followed by security cameras in a glamorous nightclub. Soundtracked by French electro artist Gesaffelstein’s “Pursuit,” the clip comes with a fun twist when she finds herself facing her Peeping Tom.
Gucci on Spotify: play.spotify.com/user/gucci (requires sign-in)
Gucci is celebrating half a century in Japan with a series of events and special products. Gucci’s first relationship with Japan began back in the 1940s, when the brand imported Japanese bamboo for its handbag handles.
The Italian brand then launched its 1st store in Tokyo’s Ginza neighborhood to coincide with the 1964 Olympics which took place in the Japanese capital.
Gucci has remained a popular luxury brand with Japanese customers, and to celebrate its half-century in country, the label is creating a limited edition Flora collection of bags and accessories.
The items, which will arrive in March, include a special scarf (below) which will see 100 percent of sales go to the UNESCO Association Scholarship – GUCCI Scholar initiative (a joint effort between the brand and the NGO).
The collection will be unveiled alongside an event, at the Isetan department store, called “The House of Artisans“, designed to show off the brand’s craftsmanship.
Later in May the brand will fête the reopening of the Aoyama flagship store which will also see an exhibition of Gucci Première gowns as well as the Japanese debut of the tailoring capsule collection created with Lapo Elkann.
CEO Patrizio di Marco and creative director Frida Giannini will play hosts at a dinner for UNESCO in the second half of the year, and the brand will also work with former Roma, Parma and Fiorentina player Hidetoshi Nakata.
The retired Japanese footballing legend has roped in Gucci for the second year running to help with his ‘Revalue Nippon Project’, a charity gala aimed at preserving traditional Japanese design skills and heritage. Special one-off items will be created for the event, ready to go under the hammer for charity.
Italian fashion brand Gucci recruited Mert Alas & Marcus Piggott to present its Spring-Summer 2014 collections.
The famous fashion photography duo worked with a minimalist decor for this latest Gucci campaign. Each piece featured in the campaign pops against a background of vibrant red.
Gucci chose Amanda Wellsh, Elisabeth Erm, Tommaso De Benedictis, and Luca Statscheit as the faces of this collection designed by Frida Giannini.
Colorful and eye-catching, the collection features a number of geometric and floral prints, as well as provocative transparent fishnet fabrics.
The resort 2014 campaign from Gucci evokes a leisurely glamour with these advertisements starring Andreea Diaconu. Inspired by the colors of dusk, the campaign was shot by Mert & Marcus.
The Romanian model has appeared in an online campaign called “Bamboo Confidential” for the Italian fashion house previously.
In keeping with tradition, Frida Giannini has designed a special edition scarf for the Gucci Paris Masters 2013 equestrian jumping competition, taking place December 5-8 this year.
As the main sponsor of the annual international equestrian competition, Gucci has set a precedent of introducing an exclusive silk twill scarf to mark each edition of the event. These exceptional pieces are decorated by hand using a watercolor dye technique.
The 2013 edition scarf, measuring 90 cm by 90 cm, is adorned with Gucci’s signature green-red-green ribbon pattern. There are also other images associated with the brand and with the equestrian theme, such as stylized horse heads, riding stirrups and bridles.
The limited edition Gucci Paris Masters 2013 scarf will go on sale in the brand’s pop-up store in the “Village” outside of the event this December. Price: €295 (around $400).
Gucci has just released its Fall campaign, featuring the Bamboo Shopper and Lady Lock handbags, in a special short film called Bamboo Confidential.
The film was shot at The Savoy in London and gives us a glimpse into the brand’s history. Founder Guccio Gucci worked as a liftboy at the hotel and was inspired by London’s elite, who he saw coming and going between exotic destinations. This led to the beginning of his iconic leather goods company.
A Gucci brand ambassador since 2012, Charlotte Casiraghi is the face of the Italian brand’s new “Forever Now” campaign.
The campaign is entitled The Woman Who Horses Love, an epithet suited to its star, Charlotte Casiraghi, an accomplished equestrian champion, who is seen in the campaign cuddling with dogs and foals.
Directed by Bruce Weber, the film alternates between color and black and white scenes, highlighting items from the brand’s latest collection. Particularly in the spotlight, Gucci’s handbags are presented not by Charlotte Casiraghi herself, but by the animals featured in the rural decor.
Gucci is the first luxury brand in Italy to join the Google Business Photos, which allows customers to explore a store space from the comfort of their own home.
Google Maps users can now travel from the street into and through the menswear boutique in the Brera area of Milan. The store, which opened in June, is the first-ever Gucci flagship dedicated to men.
The Google Business Photos project essentially works like an indoor version of the Californian tech giant’s Street View feature, which allows you to navigate through the environment via immersive street level photography, stitched together into a seamless digital environment.
After unveiling its latest eyewear campaign last month, starring the American actor and director James Franco, the Italian luxury brand has now shared footage of the shoot from behind the scenes.
The brand’s eyewear campaign is the creation of eminent fashion photographers Mert Alas and Marcus Piggott. Scenes feature the star posing behind shades from Gucci’s new Bamboo collection.
The glasses are mainly aviator-style, made of metal and glass with a ruthenium finish. The use of bamboo in the earpieces, a Gucci tradition dating from 1947, explains the collection’s title.
While this is his first time posing for an eyewear collection, James Franco is already accustomed to commercial appearances, having featured in Gucci fragrance ads for several years now.