Chinese actress Li Bingbing joins Princess of Monaco Charlotte Casiraghi on the list of celebrity models for Gucci. Li will be the face of the luxury label’s accessories ad campaign dedicated to the House’s handbags, fine jewelry, and timepieces.

Conceived by Creative Director Frida Giannini, the portraits, shot in London by Sølve Sundsbø, evoke a strong yet minimal aesthetic true to Gucci’s codes of luxury.

In 2009, Gucci filed a lawsuit against Guess for copyright infringement, seeking over $124 million in damages. Now the two companies are finally in court.

Gucci’s people say that Guess knocked off over $200 million in merchandise, with the “clear intent” to make people think what they were buying was “Gucci”

Gucci claims that the LA-based fashion brand infringed on its trademarks by imitating four specific Gucci signatures: the green and red stripe; the interlocking “G” pattern; the square “G” and the brand name’s delicate script font.

The Italian fashion house Gucci is extending its menswear offerings to include Made to Measure, an in-store tailoring service that it is offering in 11 cities worldwide.

In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.

Julia Frauche and male model Luca S pose for David Vasiljevic’s lens in the new Gucci eyewear campaign shot for the spring season.

Gucci has presented the first images of its “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco.

A young show jumper, Charlotte Casiraghi was photographed in an equestrian setting. The princess models items featuring the brand’s signature red and green stripes in a campaign celebrating its heritage.

Abbey Lee Kershaw and Karmen Pedaru star in the Spring / Summer 2012 campaign from Gucci, shot by Mert & Marcus.

The sensuous duo sports the label’s art-deco inspired designs alongside male model Greg Nawrat.