Milou van Groesen, shot by Mert & marcus, replaces Sasha Pivovarova as the face of Giorgio Armani’s spring 2012 campaign.

Giorgio Armani has opened his flagship Armani hotel in Milan, a joint venture with the Dubai developer Emaar Properties.

Located in the 1937 building that also houses Armani’s Manzoni 31 flagship, the hotel covers 162,000 square feet over floors two to eight.

The “palazzo” hotel, which is in the centre of the Italian city, boasts 95 rooms with a focus on “luxury, calm and beauty”.

Here is a first look at Megan Fox starring in Giorgio Armani Beauty 2011 Christmas Collection. The collection is called “Madre Perla” and it’s limited worldwide.

Megan wears Madre Perla Palette, Gloss d’Armani Rouge, and ‘Eyes To Kill’ Eye Shadows which is available in Gold, Silver and a shimmering Gold & Silver blend.

Megan is also the face of the fashion brand’s fragrance, Armani Code, and appeared in Emporio Armani’s women’s underwear and Armani Jeans ads last year.

Giorgio Armani Fall 2011 Campaign featuring Sasha Pivovarova photographed by Mert & Marcus.

Less than a month after announcing its partnership with Italian designers Dolce & Gabbana, e-tailer Yoox has said it is readying an online destination to shop all of Armani’s ranges under one virtual roof.

The new armani.com Online Store “Powered by YOOX Group” will be launched in the second half of 2011.

Armani.com will be mainly active in Europe, the US, Japan and China, and will feature the Giorgio Armani, Armani Collezioni, Armani Junior, EA7, Emporio Armani and Armani Jeans brands.

Giorgio Armani, the man behind one of the world’s biggest fashion chains, is in talks with advisers over funding to build his first hotel in Britain.

The 200-plus room luxury venue could be built in Knightsbridge, west London, near the iconic Harrods store.

Among options under consideration is whether to convert office space or an old hotel into a £300million-plus site, the Dailymail reports.