The sexy English model Kate Moss is the icon for Yves Saint Laurent’s new fragrance Parisienne.

The commercial in black and white was just introduced in France by the famous maison and the claim, “living and loving, in the moment!”, reflects the romance and carpe diem spirit of Paris.

Kate Moss was the perfect muse to illustrate the message of the fragrance.

Following the success of the original Encre Noir which is a mens fragrance Lalique have launched Encre Noire Pour Elle which is the female equivalent.

Encre Noire Pour Elle was developed by perfumer Christine Nagel

As always, Lalique’s product will have no ad campaign; nonetheless this feature does not prevent them from selling their pricey products.

Fans of Jean Paul Gaultier’s iconic “Le Male” fragrance now have a USB key that gently emits the fragrance as they work.

The USBs are free with any purchase of a 75ml or 125ml bottle of “Le Male” fragrance at selected Boots stores or on Boots.com for the next month.

Lacoste has just announced that Hayden Christensen will be the face of their new scent, Challenge.

Popular, charming and handsome actor is known for his role of Anakin Skywalker from cult Star Wars.

Challenge features notes of tangerine, citron, bergamot, ginger, lavender, violet leaves, teak wood and ebony wood.

For its 180th anniversary in 2008 Guerlain issued a luxurious leather coffret called the Guerlain Heritage Case.

Available now at Selfridges, the Guerlain Heritage Case contains a collection of 18 of the house’s fragrances best representing its perfume history since 1828.

The labels on the bottles are inspired by historic Guerlain labels from the Art Deco period and only 205 copies were made.

Made up of five scents, The new D&G Fragrance Anthology is set to launch globally in September.

The five fragrances are inspired by different tarot cards, each with a distinct identity and represented by a different model, some of them iconic and all of them naked in the advertising.

Gabbana and Dolce aimed to capture different sides to their personalities in the five fragrances, and gave them names referencing tarot cards and their corresponding numbers.