A recent report on the world’s strongest beauty labels has highlighted the dominance of legacy brands, with long-running and affordable favorites such as Olay and Avon dominating the top ten.

Valuation firm Brand Finance’s annual ranking of the 50 biggest global beauty brands measures areas including current market value and customer loyalty, with the number one spot going to America’s Olay — which was launched in 1950.

Beauty giant Estée Lauder announced Wednesday that it had partnered with the Italian fashion brand for the latter’s first foray into fragrances.

“Wearing Marni is like wearing a piece of art. It is an expression of individuality. Few designers can make the fashion community smile the way Consuelo Castiglioni does,” Veronique Gabai-Pinsky of Estée Lauder’s Aramis and Designer Fragrances stated.

China is currently the world’s third-largest market for cosmetics and toiletries, behind the United States and Japan.

While wealthy Chinese once had to travel overseas to get their cosmetics, the domestic market is now spoiled for choice as the world’s leading cosmetic companies open shops across the nation.

That makeover of the Chinese market received another boost this week with news that massive New York-based Estee Lauder Companies group is planning to expand its presence in the country with new stores and e-commerce channels.