The 31-year old supermodel Marisa Miller was chosen to model this year’s Victoria’s Secret Fantasy Bra, designed by Italian jewelry house Damiani.

The $3 million bra was covered in 150 carats of stones, including a 16-carat heart-shaped stone. “It’s like being a princess,” Marisa told Us Weekly.

Sadly, the recession appears to have hit the diamond bra business quite hard. In 2006 the diamond bra was covered in $5.6 million in diamonds.

Motorola has announced another expensive Aura edition called Motorola Aura Diamond Edition. Plated with 18 carat gold, it features 34 diamonds:

30 diamonds are embedded above and bellow the phone’s circular display and 4 diamonds sit on the navigation key on the brown keypad.

A special edition of the Czech magazine “Royal Report” has been released with gold letters on the cover and diamonds on the alphabet R.

The luxury magazine will be put up for auction and is expected to fetch more than 4 million Czech crowns ($228,936).

The price includes the special edition, a yearly subscription, a vacation four times a year to anywhere in the world and 12 hours use of a jet plane.

Petra Diamonds has announced the recovery of a 507.55-carat rough white diamond from the famed Cullinan Mine in South Africa.

This spectacular gemstone was recovered on Thursday 24 September and is currently with experts for analysis.

Initial examinations indicate that the stone is of exceptional color and clarity, and is most likely a Type II diamond.

You wouldn’t expect less from designer Alexander Amosu, than this stunning World’s Most Expensive Diamond-Encrusted Blackberry.

It took 350 hours of painstaking craftsmanship in solid 18 carat yellow gold, encrusted with 4,459 brilliant cut diamonds (weighing 28.43 carats).

Each phone can be personalized with your name or company logo while featuring a 24-hour global concierge service focused on “accessing the inaccessible”.

Donald Edge has created with French company Chambord a £2 million bottle of their liqueur to celebrate the new stage version of Breakfast at Tiffany’s.

The iconic Chambord Royal orb bottle, hand-wrought from 18 carat yellow gold, will be encrusted with the finest round pearls, over 1,100 exquisitely cut round and pear shaped diamonds, and a square cut emerald diamond.

This expensive but magnificent, sparkling bottle will be launched at London Fashion Week on September 22.