Karl Lagerfeld succeeded in gathering fashion’s elite for the presentation of his Chanel Croisière show, which this time traveled to Saint Tropez’s Cafe Sénéquier.

Models arrived on “Riva” motor-cruisers and then walked the runway on bare feet, showing off the label’s latest bikinis alongside flared jeans or denim skirts.

‘Cruise’ or ‘resort’ collections are ranges worn in between seasons, meant for wealthier customers who invest in a new wardrobe more than twice a year.

Karl Lagerfeld has released a teaser for the short film “Remember Now,” which has been filmed for the label’s Cruise Collection show in Saint Tropez, May 11.

“Remember Now” was also shot in the glamorous town in the south of France, where fashion aficionados from around the world will come together for one of the most-anticipated fashion shows of the year.

In the teaser, French actor Pascal Greggory and Italian model Elisa Sednaoui are seen flirting in a local nightclub.

Chanel has released the new ad campaign for its Coco Cocoon handbag range, starring French actress Vanessa Paradis.

Paradis, one of the brand’s ‘favorites,’ previously starred in Chanel’s commercials for the Coco fragrance in 1992 and Ligne Cambon handbags in 2004, and succeeds singer Lily Allen in the Coco Cocoon ads.

Chanel choosing Paradis is one of the few examples of luxe brands going for celebrities instead of models to represent their products this season.

Brilliantly radiant new Chanel eyewear campaign features Karl Lagerfeld favorites Baptiste Giabiconi and Freja Beha Eirchsen.

Pictures are snapped in a very clean and interesting way with one model taking picture of other one.

According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion.

Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion).

Brands that focused on heritage and history instead of high fashion did better.

Chanel has contributed the South of France’s official sport, Pétanque by creating a a vintage-inspired Pétanque/Bocce ball set.

The set, priced at about at about $2,800, includes eight stainless steel bocce balls engraved with the Chanel logos and a wooden “jack” or target ball.

The case is finished in two-tone brown and natural woven wicker with Chanel’s trademark interlocking C’s done in braided rope on top, and brown saddle leather straps and handle.