Parisian luxury house Chanel has unveiled a new film starring Franco-Swedish beauty Sigrid Agren for the Hollywood-inspired Avant-Première beauty collection.
The thirty-second video, titled “Le Rouge Chanel: Beyond Color,” sees the face of the brand’s new Collection Avant-Première de Chanel, Sigrid Agren, showing off her bright red lips on a luxurious poolside location.
Inspired by classic French cinema, the collection features eight Rouge Coco Shine Hydrating Sheer Lipshines, six Rouge Coco Hydrating Crème Lip Colours, and four Le Vernis nail varnishes.
The 21-year-old model, who was picked by Chanel as the face of the beauty collection, was born to a French mother and a Swedish father on the tropical island of Martinique. Previously the face of Chanel’s Chance fragrance, she has also starred in major campaigns for Prada, Nicole Farhi and Stella McCartney.
The Collection Avant-Première hit stores on April 5.
German actress Diane Kruger, who first represented Chanel’s Allure perfume in 1996, has been unveiled as the new face of a Chanel beauty campaign due some time this year.
Praising her “natural elegance and beauty” and her “cosmopolitan spirit,” Chanel will release the images later this year. This isn’t her first work for Chanel. In 2007 she appeared in ads for the Paris-Biarritz bag line, having made her Chanel debut back in the 1990s with a campaign for the Allure fragrance.
Famed for her appearances in Hollywood blockbusters “Troy,” “National Treasure” and Quentin Tarantino’s “Inglourious Basterds,” Kruger trained as a ballet dancer in London as a teenager before moving to Paris to pursue a career in fashion modeling.
Kruger is currently one of Chanel’s brand ambassadors and is regularly spotted in the brand’s clothing on the red carpet.
French luxury house Chanel has released a new line of lipsticks and nail polishes inspired by classic cinematic beauty. Awards season might be over, but after the Oscars, Golden Globes, Baftas and Césars, Chanel is clearly still buzzing from some traditional red-carpet beauty looks.
The new collection of matching nail polishes and lipsticks sticks to traditional pigment-rich tones in pink, bright scarlet, fuchsia, aubergine and coral.
There are eight Rouge Coco Shine Hydrating Sheer Lipshines, six Rouge Coco Hydrating Crème Lip Colours, and four Le Vernis nail varnishes.
With glamorous Hollywood names including Starlet, Paparazzi, Cinema and Provocation, the Collection Avant-Première de Chanel is set to hit stores from April 5.
French luxury house Chanel has released a new line of metallic beauty products inspired by the one of Asia’s financial and cultural hotspots.
To celebrate the new Chanel store at Hysan Place, the brand’s largest boutique in Hong Kong, Chanel has released an exclusive new capsule collection inspired by the city’s contrasts from deep browns to brilliant whites.
“Exclusive creations for eyes and nails are infused with a metallic glow, evoking the lights of the city as they reflect in the waters of the China Sea,” say the brand.
A deep chocolate and red nail varnish with a metallic shimmer was named Western Light and will retail at $30. The second nail shade, Eastern Light, “evokes the modernity of Hong Kong with a bold shade of opaque white,” according to Chanel.
For $80 you can get five golden blendable eyeshadows designed to replicate the colors of the city. The Pearl River tones ranges through gold, beige, intense peach and deep brown, with a silver white highlight tone to open the eye and brighten the face. The collection is available online.
In the video, Knightly’s character races on a motorbike to a photoshoot where she is undressed by the photographer. Wrapped up in nothing but the bedsheets she distracts him, before making her mysterious exit. This was too much for some parents, and the ASA interevened after complaint that the commercial was unsuitable for the children likely to be viewing the film.
“The ASA acknowledged that the undressing in the ad took place in the context of a photo shoot but nevertheless considered those scenes involved sexually suggestive content,” announced the authority.
Chanel argued that Gabrielle ‘Coco’ Chanel was ‘known for being a strong, independent woman’ herself, but was unsuccessful in its efforts to fight the ban. According to the ASA “the ad must not be broadcast again in its current form in or around programmes of particular appeal to children.”
French luxury house Chanel is set to start work on extending the famous Rue Cambon store for a 2016 opening, while two new temporary boutiques on the rue St Honoré serve the brand’s growing fanbase.
Rue Cambon is an iconic location in the history of the Chanel brand. The site of Gabrielle ‘Coco’ Chanel’s first independent store ‘Chanel Modes’ opened a century ago in 1913 and was financed by her lover Arthur Boy Chapel.
The brand’s rue Cambon premises are set to be expanded and the extension to the store will take it almost to the corner of Rue St Honoré.
According to Chanel president, the location combines “two of the most prestigious shopping streets in Paris, if not the world, which explains the high traffic and our need for expansion in order to offer the best shopping experience to our clients.”
Chanel sees huge numbers of customers arrive in Paris from around the world, especially from Asia. In 2013, nearly a third of Chinese luxury shoppers will buy their goods in Europe.
To meet this rising demand, on March 4, at the tail end of Paris fashion week, Chanel will open two temporary stores on Rue St Honoré to house accessories, shoes and beauty.
Chanel previously expanded the Rue Cambon store in 2003, and added 3,400 square feet of retail space. The work on the Rue Cambon space will start in 2014 and will take up to two years to complete.
The face of Chanel’s new Les Beiges makeup range — which includes a luminous powder — revealed a teaser for the ad campaign directed by Mario Testino. The model’s always flawless complexion looks extra radiant in the 20-second video.
While Gisele Bündchen is used to posing for the world’s leading designers and brands (Versace, Givenchy, Isabel Marant and H&M), she has not been involved in many beauty campaigns.
Luxury fragrances are set to be the sixth-best-selling item this holiday season, moving up from eighth place in 2011, according to an annual survey of holiday purchases by consumer group NPD. Continue reading →
The Chanel Metiers d’Art show will take place in December at an as yet undisclosed location near the Scottish capital it was revealed Wednesday, following the French luxury brand’s acquisition of Scottish cashmere firm Barrie earlier in the week.
Karl Lagerfeld will be taking Chanel’s pre-fall collecition, known as the Metiers d’Art, to Edinburgh, revealed vogue.co.uk Wednesday.
Details are scarce for the moment, but a date for the show has been confirmed as Dec. 4, and the fashion extravaganza looks poised to set the Scottish capital alight.
Chanel announced on Tuesday that it had bought the Barrie Knitwear cashmere mill in the Scottish Borders area. The 140-year-old firm had been facing a long spell in administration after the collapse of parent company Dawson International.
Chanel fashion president Bruno Pavlovsky told the BBC: “The acquisition of Barrie business by Chanel is all the more natural as the factory has worked with us for more than 25 years, producing cashmere knitwear including Chanel’s iconic two-tone cashmere cardigans….Through this acquisition, we reaffirm our commitment to traditional expertise and craftsmanship, and our wish to safeguard their future and support their development,” he added.