As announced last April, Chanel chose the German actress as the face of its new skincare line. Chanel unveiled the yesterday first video of the campaign with Diane Kruger, entitled “Where Beauty Begins.”
This video appears to be an excerpt from a longer advertising campaign for Chanel’s new line, consisting of unique resynchronizing face care products: Le Jour (Day), La Nuit (Night) and Le Weekend.
Although none of the new products appear in the video, there is a link on YouTube leading to the website of the new skincare range.
Diane Kruger radiates natural, simple beauty in this video like never before. Repeated close-ups of her face highlight a bright and flawless complexion in a number of different settings, from a bustling city to a calm beach, or behind the wheel of a sleek retro convertible.
Chanel’s Le Jour, La Nuit and Le Weekend resynchronizing face care products, designed to restore and strengthen skin by adapting to the natural rhythms of modern life, have been rolling out since July.
Diane Kruger is no stranger to posing for the French luxury brand. In 1996, her face graced the advertising campaign for the brand’s Allure fragrance, and in 2007 she carried the brand’s Paris-Biarritz tote bag in a campaign filmed by Karl Lagerfeld.