Chanel has unveiled a new store on Rue St Honoré in the French capital dedicated to perfumes and cosmetics. Situated at number 382 of the Rue Saint Honoré in Paris, the store is located around the corner from Chanel’s original Paris store on Rue Cambon which is currently undergoing rennovations.
Chanel has recently announced it would be expanding its historic store (originally a hat store financed by Gabrielle Chanel’s lover Boy Capel, and called ‘Chanel Modes’) which is set to be finished in 2016.
According to the brand, the new Rue Saint Honoré store will stock makeup collections, exclusive colors and advance previews as well as offer a specialized perfume service.
From May 31 to June 12, Chanel will be celebrating its “unique love affair” with nails with a nail bar feature ‘Le Vernis Couleurs Culte de Chanel’ at the famous Selfridges store on London’s Oxford Street.
There will be plenty of Chanel cosmetics specialists offering redeemable nail shape and paint options, and true beauty fanatics will also be able to book an appointment with celebrity nail specialist Sophy Robson (£30, approx €35).
“London’s Flyest Nail artist,” who has worked with clients including Tom Ford and Iceberg, will be in store on June 5 and 6.
To add to the excitement there will be three special shades of the Le Vernis nail polish — Bel-Argus, Azuré, and Lilis — available exclusively at the pop-up.
Just last month fellow French luxury brand Christian Dior celebrated its own nail varnishes at Harrods in London, where artist Sophie Harris-Greenslade produced designs inspired by recent catwalk pieces by Dior creative director Raf Simons.
Inspired by the Scottish influence of Chanel’s pre-fall 2013 Paris-Edimbourg collection, the iconic fashion house tapped actress Tilda Swinton for the Chanel Métiers d’Art’s campaign.
“Tilda perfectly embodies the Paris-Edimbourg collection,” said Lagerfeld, Chanel’s creative director. “She is of course Scottish, but more than that, she is a modern woman, a timeless icon of elegance.”
As usual the campaign was shot by Lagerfeld himself, who has photographed Swinton on a number of previous occasions, most recently as part of his “Little Black Jacket” book and exhibition.
Swinton is best known for her film work, and picked up the Best Supporting Actress Academy Award in February 2008 for her role in “Michael Clayton.”
She is also something of a fashion fan, starring as the face of the Pringle of Scotland luxury brand for a number of years, and appearing regularly at runway shows in London, Paris, and New York City.
“Once Upon a Time” celebrates the founding of the famous Parisian luxury label’s first store exactly a century ago.
Starring recently married Chanel favorite Keira Knightley, the 18-minute long film was directed by the brand’s creative director Karl Lagerfeld, and was unveiled as the brand showed the latest Cruise collection in Singapore on May 9.
Featuring appearances from some of fashion’s biggest names (and Lagerfeld’s favorite stars), the film explores the story of Gabrielle ‘Coco’ Chanel’s first shop, established in 1913 in the French seaside town of Deauville as well as her relationship with the shop’s financier, and Coco’s lover, Arthur ‘Boy’ Capel.
Runway model Lindsey Wixson plays apparently fussy shopper Miss Wonderbilt, who ends up buying up all of the collection, alongside appearances from 1980s favourite Tallulah Harlech and current Chanel stars Saskia de Brauw and Ashleigh Good.
No newcomer to the world of Chanel, young Hudson has already walked in shows for the brand (it might help that his godfather is none other than Mr Lagerfeld himself).
Chanel is serving up mascara via innovative vending machines at Selfridges for a limited time only.
Chanel famously first created ‘human vending machines‘ in 2012 at Fashion’s Night Out, but the French luxury label has taken a robotic leap into the future with its latest project.
London beauty fans are now able to get their hands on Chanel’s first volumizing mascara via exclusive automated vending machines at the Selfridges department store.
The mascara is available in three shades: ‘Noir’, ‘Prune’ and ‘Bleu’, and the applicator features a unique ‘snowflake’ brush designed to lengthen and separate lashes as it coats them with quick-drying mascara for a volumizing effect.
From April 25 to May 8, customers will be able to use the machines at the central London store, with eye makeovers supplied by Chanel’s beauty experts.
Parisian luxury house Chanel has unveiled a new film starring Franco-Swedish beauty Sigrid Agren for the Hollywood-inspired Avant-Première beauty collection.
The thirty-second video, titled “Le Rouge Chanel: Beyond Color,” sees the face of the brand’s new Collection Avant-Première de Chanel, Sigrid Agren, showing off her bright red lips on a luxurious poolside location.
Inspired by classic French cinema, the collection features eight Rouge Coco Shine Hydrating Sheer Lipshines, six Rouge Coco Hydrating Crème Lip Colours, and four Le Vernis nail varnishes.
The 21-year-old model, who was picked by Chanel as the face of the beauty collection, was born to a French mother and a Swedish father on the tropical island of Martinique. Previously the face of Chanel’s Chance fragrance, she has also starred in major campaigns for Prada, Nicole Farhi and Stella McCartney.
The Collection Avant-Première hit stores on April 5.
German actress Diane Kruger, who first represented Chanel’s Allure perfume in 1996, has been unveiled as the new face of a Chanel beauty campaign due some time this year.
Praising her “natural elegance and beauty” and her “cosmopolitan spirit,” Chanel will release the images later this year. This isn’t her first work for Chanel. In 2007 she appeared in ads for the Paris-Biarritz bag line, having made her Chanel debut back in the 1990s with a campaign for the Allure fragrance.
Famed for her appearances in Hollywood blockbusters “Troy,” “National Treasure” and Quentin Tarantino’s “Inglourious Basterds,” Kruger trained as a ballet dancer in London as a teenager before moving to Paris to pursue a career in fashion modeling.
Kruger is currently one of Chanel’s brand ambassadors and is regularly spotted in the brand’s clothing on the red carpet.
French luxury house Chanel has released a new line of lipsticks and nail polishes inspired by classic cinematic beauty. Awards season might be over, but after the Oscars, Golden Globes, Baftas and Césars, Chanel is clearly still buzzing from some traditional red-carpet beauty looks.
The new collection of matching nail polishes and lipsticks sticks to traditional pigment-rich tones in pink, bright scarlet, fuchsia, aubergine and coral.
There are eight Rouge Coco Shine Hydrating Sheer Lipshines, six Rouge Coco Hydrating Crème Lip Colours, and four Le Vernis nail varnishes.
With glamorous Hollywood names including Starlet, Paparazzi, Cinema and Provocation, the Collection Avant-Première de Chanel is set to hit stores from April 5.
French luxury house Chanel has released a new line of metallic beauty products inspired by the one of Asia’s financial and cultural hotspots.
To celebrate the new Chanel store at Hysan Place, the brand’s largest boutique in Hong Kong, Chanel has released an exclusive new capsule collection inspired by the city’s contrasts from deep browns to brilliant whites.
“Exclusive creations for eyes and nails are infused with a metallic glow, evoking the lights of the city as they reflect in the waters of the China Sea,” say the brand.
A deep chocolate and red nail varnish with a metallic shimmer was named Western Light and will retail at $30. The second nail shade, Eastern Light, “evokes the modernity of Hong Kong with a bold shade of opaque white,” according to Chanel.
For $80 you can get five golden blendable eyeshadows designed to replicate the colors of the city. The Pearl River tones ranges through gold, beige, intense peach and deep brown, with a silver white highlight tone to open the eye and brighten the face. The collection is available online.
In the video, Knightly’s character races on a motorbike to a photoshoot where she is undressed by the photographer. Wrapped up in nothing but the bedsheets she distracts him, before making her mysterious exit. This was too much for some parents, and the ASA interevened after complaint that the commercial was unsuitable for the children likely to be viewing the film.
“The ASA acknowledged that the undressing in the ad took place in the context of a photo shoot but nevertheless considered those scenes involved sexually suggestive content,” announced the authority.
Chanel argued that Gabrielle ‘Coco’ Chanel was ‘known for being a strong, independent woman’ herself, but was unsuccessful in its efforts to fight the ban. According to the ASA “the ad must not be broadcast again in its current form in or around programmes of particular appeal to children.”
French luxury house Chanel is set to start work on extending the famous Rue Cambon store for a 2016 opening, while two new temporary boutiques on the rue St Honoré serve the brand’s growing fanbase.
Rue Cambon is an iconic location in the history of the Chanel brand. The site of Gabrielle ‘Coco’ Chanel’s first independent store ‘Chanel Modes’ opened a century ago in 1913 and was financed by her lover Arthur Boy Chapel.
The brand’s rue Cambon premises are set to be expanded and the extension to the store will take it almost to the corner of Rue St Honoré.
According to Chanel president, the location combines “two of the most prestigious shopping streets in Paris, if not the world, which explains the high traffic and our need for expansion in order to offer the best shopping experience to our clients.”
Chanel sees huge numbers of customers arrive in Paris from around the world, especially from Asia. In 2013, nearly a third of Chinese luxury shoppers will buy their goods in Europe.
To meet this rising demand, on March 4, at the tail end of Paris fashion week, Chanel will open two temporary stores on Rue St Honoré to house accessories, shoes and beauty.
Chanel previously expanded the Rue Cambon store in 2003, and added 3,400 square feet of retail space. The work on the Rue Cambon space will start in 2014 and will take up to two years to complete.
The face of Chanel’s new Les Beiges makeup range — which includes a luminous powder — revealed a teaser for the ad campaign directed by Mario Testino. The model’s always flawless complexion looks extra radiant in the 20-second video.
While Gisele Bündchen is used to posing for the world’s leading designers and brands (Versace, Givenchy, Isabel Marant and H&M), she has not been involved in many beauty campaigns.
Luxury fragrances are set to be the sixth-best-selling item this holiday season, moving up from eighth place in 2011, according to an annual survey of holiday purchases by consumer group NPD. Continue reading →