Cartier released its Winter Tale video a few weeks ago. One version is found on YouTube and the other at www.cartier.wintertale.com.
The video shows the famous Cartier leopard running, walking and leaping through an icy terrain while products from the jeweler’s holiday collection emerge from under snow or in bubbles and are simply resting against the landscape.
In the YouTube version, consumers can click on the links that appear in the video to search for the “her,” “him” and “all” products. Continue reading →
Business Montres quoted an internal memo saying a three-storey 2,200 square metre (24,000 square foot) shop would open early 2013.
The shop would take over the premises of the landmark Old England shop near the Place Vendome, famous for its luxury watch shops and hugely popular with Middle Eastern and Asian tourists, in particular Chinese. Continue reading →
Here’s a first look at the Cartier Cadran Lové Tourbillon watch, a piece that will be officially unveiled in January 2012 at SIHH in Geneva, Switzerland.
This piece builds off of previous innovations and design motifs to result in this interesting looking timepiece.
The Caliber 9458 powering the Cadran Lové Tourbillon is a variant of an already existing tourbillon (the ladies “Alligator Tourbillon”) but the watch itself is decidedly masculine, i.e. with sculpted Roman numerals rather than a pave diamond crocodile. Continue reading →
Luxury-brand awareness is growing among China’s super rich, who recognize 20% more of the lavish brands than they did last year, according to the Hurun Report.
The 2011 Best of The Best Survey, which interviewed 401 Chinese mainland millionaires, each with assets of more than 10 million yuan ($1.5 million), said the super rich in China are developing more sophisticated tastes in luxury products.
“Chinese entrepreneurs are getting more and more sophisticated, discerning and confident in their personal style, and what they aspire to, as they try to turn new money into old money,” said Rupert Hoogewerf, founder of the Hurun Report. Continue reading →
For Christmas, the Cartier panther reveals a selection of precious objects: accessories for Him and for Her, eternal diamonds, and more…
The French maker of jewelries and timepieces is promoting their seasonal offerings through their “Winter Tale” campaign which asks consumers to follow a panther cub through a winter wonderland of the luxury brand and their exclusive offerings.
The Winter Tale campaign includes a dedicated microsite at wintertale.cartier.com and the a 30-second video spot shown below. Continue reading →
China’s ever increasing economic clout has again been reflected in a survey on consumer tastes in luxury goods which has shown the nation not only knows what goods it wants, it most certainly now has the means by which to buy them.
A report released this week by Bain & Company has claimed China is now the fastest-growing consumer of leather goods and jewelry worldwide.
Its overall luxury market has grown 23 per cent this year, meaning it’s on target to reap some 84.3 billion yuan (9.2 billion euro).
But what the world really wants to know is what are the Chinese after. According to this report, Louis Vuitton, Chanel and Gucci are the most lusted-for brands. Continue reading →