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chinese yuans

Top luxury brands for China’s millionaires revealed

China’s super-rich might have cut back on spending by 15% last year, but the country has not lost its appetite for luxury brands.

chinese yuans

According to the Hurun Report Chinese Luxury Consumer Survey 2014, Chinese millionaires prefer to wear Cartier jewelry, Patek Philippe watches and Hermès accessories, while the wardrobes of the wealthy are stocked with Armani outfits for the men and Chanel for the women. Burberry was the children’s clothing brand of choice among the privileged demographic.

When it came to choosing a car, the Rolls Royce Phantom and the Mercedes-Benz S-class are the top choices for executive vehicles, while the Audi Q7 and the Land Rover Range Rover are deemed the best SUVs.

Top sports cars are the BMW M3 and the Porsche 911 Carrera, and the most popular ‘roadster’ is the Mercedes SLK.

Around 40% of the super-rich now own a yacht — a 10% increase since last year. The favorite brand is Ferretti. Meanwhile Gulfstream, the Embraer Legacy 650 and the Dassault Falcon 7x are the most popular business jets.

Chinese millionaires are most likely to drink Royal Salute whisky, Martell or Hennessy Cognac XO, although Macallan is the single malt whisky of choice and Louis XIII is the most popular imported spirit.

Moutai is the Chinese spirit of choice amongst luxury consumers. When it comes to champagne they’ll take a glass of Perrier-Jouët over Moët, and smokers will opt for a Chunghwa cigarette or a Davidoff cigar.

The top choice of private members’ club is the Chang’an Club in Beijing and the preferred luxury hotel brand is the Shangri-La. When flying business or first class, the country’s millionaires chose Air China for domestic trips and Singapore Airlines for international travel.

The Hurun report surveyed 393 mainland Chinese millionaires between June and December 2013 with a wealth of RMB 10 million or more ($1.6 million).

Scuba Libre: Calibre De Cartier Diver Watch

Scuba Libre Calibre De Cartier Diver Watch 2

 

Reliability, legibility and functionality are the three main requirements every diver has of his dive watch, and the Calibre de Cartier Diver Watch fulfils, no, it exceeds, all of that and then some. This watch also brings in a good dose of elegance to the combination. Indeed one simply wouldn’t expect less of a Cartier timepiece.

 

Scuba Libre Calibre De Cartier Diver Watch 3

 

Must-haves for all dive watches include a secure bezel, at least 100m water tightness, luminosity and resistance to thermal shock. This all-new dive watch has been through such tests as to leave even the most hard-nosed professional diver nodding in approval. In full compliance with ISO6425 which lays down no fewer than eight criteria of reliability through a series of extremely rigorous tests, the Calibre de Cartier Diver Watch had been tested to 300m, immersed in a sodium chloride solution for 24 hours at temperatures of between 18 and 25 degrees centigrade, plus another 50 hours at 30cm at the same temperature. Despite all this, it continued to perform flawlessly. Thanks to the superluminova applied to its dive-time indicators, hour and minute hands, pre-selection device, and small seconds counter, it remains legible in all kinds of conditions – night dives or murky water will not stand in its way.

 

Scuba Libre Calibre De Cartier Diver Watch 5

 

Its secure ADLC (amorphous diamond-like carbon) bezel is unidirectional and designed with exactly 120 notches (40 teeth and three points) to enable adjustment to a half-minute with crystal clear ‘clicks’ that could only mean immaculate engineering. For greater visibility, the markers signalling each 5 minute period are clearly indicated. The sapphire crystal used in this watch is also thicker than usual, at 2.2mm.

Making the Calibre de Cartier case dive-worthy is no small task especially when the manufacture was determined to maintain its signature touch of elegance. For 300m water resistance, the entire watch needs reinforcement inside and out. But compared to the regular Calibre de Cartier case, this timepiece is only marginally thicker by 1.2mm at 11mm. Classical satin-brushed and polished finishing add depth (pun intended) to its design while the oversized Roman numeral XII is a clear sign of its pedigree.

 

Scuba Libre Calibre De Cartier Diver Watch 4

 

The Calibre de Cartier Diver Watch is boosted on the inside by the manufacture movement Calibre 1904 MC – the first self-winding movement developed and assembled in-house – which provides 48 hours of power reserve. Three different references will be released from pink gold, bicolour pink gold and stainless steel, and stainless steel models on a rubber strap. Prices begin from €6,100 (stainless steel) to €19,000 (pink gold).

 

Scuba Libre Calibre De Cartier Diver Watch

Above: Cartier Calibre 1904 MC view from the back

Scuba Libre Calibre De Cartier Diver Watch 1

Above: Cartier Calibre 1904 MC view from the front

Blue Moon: Rotonde de Cartier Earth & Moon

Blue Moon Rotonde De Cartier Earth Moon 

The other traditional complication that Cartier had completely rethought is the moon phase display. Imagine, once again, this complication and you will imagine a crescent-shaped window with a rotating disc with a little picture of the moon inside. But Cartier’s new moon phase watch cannot be more different. In fact, at just one glance, you might not even suspect it could show you the phases of the moon. Nonetheless, the Rotonde de Cartier Earth & Moon does have a few tricks up its sleeve.

Blue Moon Rotonde De Cartier Earth Moon 3

Apart from the white gold Roman hour numerals and the etching of the planet, the dial seduces you with the mysterious beauty of lapis lazuli. However, curiously, on both sides of the crown you find two pushers – but this is not a chronograph. Pushing the button at two o’clock allows you to set the second time zone (24-hour rotating disc around the planet motif) while the button at four o’clock yields a delightful surprise. A paddle attachment swings out from under the four o’clock numeral, stopping just above the flying tourbillon but its exact orientation depends on the exact phase of the moon – full, half, crescent, gibbous, or new. Release the button and the paddle goes back in hiding.

Blue Moon Rotonde De Cartier Earth Moon 2

Like the Rotonde de Cartier AstroCalendaire, this timepiece is also extremely robust and the risk of mishandling the moon phase mechanism is next to zero thanks to a Maltese cross system that only advances the moon phase when it should be advancing. With an open-worked back, Calibre 9440 is the result of a close collaboration between Forestier-Kasapi and complications specialist firm, Renaud & Papi (hence the tourbillon carriage is three-armed and not C-shaped). This watch is released in platinum (limited edition 50 pieces) and platinum with diamonds (limited edition 10 pieces), priced at €230,000 and €490,000 respectively.

Blue Moon Rotonde De Cartier Earth Moon 5

Perfectly Perpetual: Rotonde de Cartier AstroCalendaire

Rotonde De Cartier Astrocalendaire W1600 H1600

 

As it uses neither sub-dials nor apertures, this stunning timepiece turned the traditional perpetual calendar layout on its head and went for a central display of the calendar, yielding a unique three-dimensional aesthetic. Encircling the flying tourbillon, the day, month and date indications are, as a matter of fact, layers of movement bridges one atop the other. This is obviously no mean feat, as Cartier would have to redesign this movement from ground up in order for the bridges to function also as part of the dial. Reading it cannot be easier as three PVD-coated blue wheels trace their own individual courses with windows that single out the essential day, date and month. Leap year indication is found on the back.

Perfectly Perpetual Rotonde De Cartier Astrocalendaire 2

Amazingly, this perpetual calendar movement, Calibre 9459 MC, uses no star wheels for the calendar mechanism save for one reserved solely for the day indication. According to Cartier’s head of fine watchmaking, Carole Forestier-Kasapi, this is because day and date can never be synchronised and thus need to be driven by separate mechanisms. In this movement, it is driven by a star wheel and can be manipulated by a secure corrector at two o’clock.

In addition, Calibre 9459 MC eschews the use of springs and levers, preferring to incorporate extra wheels because the latter yields higher chronometric stability. But that’s not all. Forestier-Kasapi revealed that the ‘secret weapon’ in this movement is what she terms ‘the brain’ – an intelligent system (patent pending) that replaces all the springs and levers. This mechanism consists of a wheel with 31 teeth, of which three are retractable. The wheel rotates once every 31 days and these teeth retract every end of the month. A two-cam system ‘informs’ the brain how many teeth to retract.

Says Forestier-Kasapi, “Normal perpetual calendars have very complex works with large yokes and are generally very susceptible to shock. We want to get rid of this problem. At the same time, the movement need lots of energy to advance the calendar so there are many ways to store energy for this purpose. Each time the date changes, there will be negative impact on chronometric stability. The change from February to March, especially on non-leap years, are the worst.”

Perfectly Perpetual Rotonde De Cartier Astrocalendaire 3

By replacing spring-and-lever system with an innovative wheel driven system, the movement yields a whopping 80 per cent gain in chronometric stability. The entire movement consists of 382 parts, of which 67 are wheels. It is also more robust than ordinary perpetual calendars as, instead of correctors, the calendar is adjusted through the crown (with the exception of day of the week). Basically the possibility of over-winding or mishandling this perpetual calendar has been greatly reduced. More astoundingly, the Rotonde de Cartier AstroCalendaire bears the prestigious Poinçon de Genève and both its movement and case are individually numbered. With a 50-hour power reserve, this watch is limited to only 100 pieces in platinum and retails for around €150,000 (to be confirmed).

Cartier Winter Tale 2013

VIDEO: Cartier Winter Tale 2013

Cartier Winter Tale 2013

Cartier has presented its traditional “Winter Tale,” starring a butler and Cartier’s signature panther.

Complete with snow and Christmas lights, the video captures all the magic of the holidays. To direct this video, Cartier called upon Bibo Bergeron, the director behind “Shark Tale” and “A Monster in Paris.”

The two protagonists – a baby panther and a butler – make their way through the snow-covered streets of 1920s Paris towards an apartment, where they delicately place Cartier jewels and watches at the foot of the Christmas tree. This is the fourth installment in the luxury brand’s “Winter Tale” series.

CARTIER WINTER TALE HOLIDAY CAMPAIGN 2010

CARTIER WINTER TALE HOLIDAY CAMPAIGN 2011

CARTIER WINTER TALE HOLIDAY CAMPAIGN 2012

Andy Lau stars in new Cartier short film (Video)

andy lau

Cartier and Hong Kong superstar Andy Lau celebrate the launch of the Tank MC watch with an exclusive short film as fast-paced as their philosophy of time and life.

“To emulate the fast-paced reality of life of a celebrated actor-singer, the majority of the film was shot in the bustling district of Tsim Sha Tsui, Hong Kong.”

“The production team, led by director Baillie Walsh, also made sure that each shot lingers no longer than two seconds. In some 50 scenes, a series of flashbacks and memories of Lau’s career and childhood was inserted to unfold the story while Lau hurries forward to his next performance at the Hong Kong Cultural Centre at default watch-ad time 10:10pm.”

Source: blouinartinfo

tribal necklace

Cartier’s luxury Odyssey

Cartier Zebra bracelet

French jeweler Cartier has created a new high jewellery collection called L’Odyssée de Cartier Parcours d’un Style, inspired by a magical and imaginary journey through the Old World.

‘L’Odyssée de Cartier’ riffs on Odysseus’s famous journey in Homer’s epic poem, with a modern twist. The collection represents “an inspired route winding its way to Africa via India, China and the Orient.”

In 1931 the brand first dabbled with African imagery creating their ‘Art Moderne’ bracelets for the Paris ‘Exposition Coloniale.’

Now they’ve revisited the African wilds with a new ‘Zebra’ bracelet, a traditional African bangle featuring bands of different-sized diamonds and onyx set in art-deco stripes, with a vivid garnet edge. Other pieces inspired by the continent include art brut and naïve tribal style necklaces.

There are also ‘Tutti Frutti’ styles inspired by traditional multicolored Indian ceremonial jewelry and voluminous pieces pairing intense fuchsia with diamonds and featuring serpentine elements.

Chinese-inspired pieces work diamonds and onyx into dragons and Zen garden shapes, with modern and minimalist bracelets using an abstract skyscraper motif to evoke the idea of the modern city.

Cartier brown tourmaline and obsidian bracelet

A diamond, brown tourmaline and obsidian bracelet from the L’Odyssée de Cartier collection

Cartier Chinese-style dragon bracelet

L’Odyssée de Cartier Chinese-style dragon bracelet with a Zen garden engraved rubellite stone

Cartier African-inspired ring

L’Odyssée de Cartier African ring with a brown tourmaline stone

Cartier diamond and platinum bracelet

A diamond and platinum bracelet from the L’Odyssée de Cartier collection

Cartier drop earrings in obsidian

L’Odyssée de Cartier drop earrings in obsidian

Cartier tribal necklace

A ‘tribal’ necklace from the L’Odyssée de Cartier collection

Cartier Tutti Frutti sapphire necklace

A ‘Tutti Frutti’ sapphire necklace from the L’Odyssée de Cartier collection

Cartier Zebra bracelet

A Zebra bracelet from the L’Odyssée de Cartier collection featuring stripes of onyx, diamonds and a garnet edge

Cartier African ring brown tourmaline stone

A ring in white gold, set with a 33.42ct brown tourmaline, obsidian and diamonds from the L’Odyssée de Cartier collection

Louis Vuitton Paris store

Louis Vuitton tops 2013 global luxury brand list

Louis Vuitton Paris store

Louis Vuitton, Hermes and Gucci were the top three global luxury brands of 2013, with Fendi and Coach entering the top 10 for the first time, a study said Wednesday.

The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media.

“On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated the tension between the exclusivity that protects brand desirability and the inclusivity needed to attract new customers,” it said.

The survey said luxury brands had become more “accessible, collaborative and experimental”.

After a modest purchase, for example, a firm might send a thank you note on twitter while a couture fashion customer might receive an invitation to an exclusive show.

Handbag firm Coach owed its position at number 10 on the list to its presence in China where it added 30 stores by the end of 2012, taking its total there to 69.

The survey said it was among the firms making extensive use of social media and the Internet, “emailing over 1.2 billion messages to selected customers”.

And it found that the Chinese customer continued to be key to the fortunes of luxury firms in Europe.

Although, the sector felt the impact of government limits on official gift giving and slowing economic growth in China, purchases by Chinese and other Asian tourists to Europe “buoyed luxury sales in the economically troubled markets of western Europe”, it said.

Overall in the past year, the value of the luxury sector had risen six percent, compared with a 15 percent increase a year ago, it added.

The top ten brands were: Louis Vuitton, Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi and Coach.

alain delon watch

Alain Delon Luxury Watch Collection Auctioned

alain delon watch

Chinese buyers showed their economic clout in Paris Thursday at an auction of watches owned by French film idol Alain Delon, with prices going through the roof.

Auction house Cornette de Saint-Cyr told AFP that the sale brought in a total of 443,875 euros ($590,300) as collectors and fans thronged the room while many buyers, especially in China, took part by phone.
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Cartier joaillier des Arts

‘Cartier, Jeweler of the Arts’ exhibition in Paris

Cartier joaillier des Arts

The Fondation Cartier, the contemporary art museum of the luxury jewelry house, will present its latest expo, Cartier, Jeweler of the Arts, in Paris beginning April 3.

The exhibition brings together four artworks made by artists including David Lynch and Takeshi Kitano using precious and semi-precious stones no longer deemed suitable for the brand’s jewelry. Preview images of what they came up with here.
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Odyssee Cartier

L’Odyssée de Cartier – The Film

TOP EXCLUSIVE! LUXUO’s readers are now able to view “L’Odyssée de Cartier” before it is presented on Cartier’s Facebook page tomorrow morning, Paris time.

Cartier will reveal today a preview of its upcoming film “The Cartier Odyssey”, with the ambitious short to feature three panthers and a host of fantasy scenes.

In honor of Cartier’s 165th anniversary, the panther will take viewers on a journey through Cartier’s iconic designs during the three-and-a-half-minute spectacular.

“The Cartier Odyssey” (L’Odyssée de Cartier) marks the label’s most ambitious advertising project for over a decade.

Directed by Bruno Aveillan, the film will debut March 4 on television screens across the US, France, China, Russia, the UK, Hong Kong and the Middle East.

Through this film, Cartier offers a unique moment of escape, inspired by the desire to enchant, to share its passion and to communicate its values.

You will have the opportunity to discover the first screening of this film via an exclusive screening on March 2 on Cartier’s Facebook page.

Odyssee Cartier