Tag Archives: cartier

Cartier Winter Tale 2013

VIDEO: Cartier Winter Tale 2013

Cartier Winter Tale 2013

Cartier has presented its traditional “Winter Tale,” starring a butler and Cartier’s signature panther.

Complete with snow and Christmas lights, the video captures all the magic of the holidays. To direct this video, Cartier called upon Bibo Bergeron, the director behind “Shark Tale” and “A Monster in Paris.”

The two protagonists – a baby panther and a butler – make their way through the snow-covered streets of 1920s Paris towards an apartment, where they delicately place Cartier jewels and watches at the foot of the Christmas tree. This is the fourth installment in the luxury brand’s “Winter Tale” series.

CARTIER WINTER TALE HOLIDAY CAMPAIGN 2010

CARTIER WINTER TALE HOLIDAY CAMPAIGN 2011

CARTIER WINTER TALE HOLIDAY CAMPAIGN 2012

Andy Lau stars in new Cartier short film (Video)

andy lau

Cartier and Hong Kong superstar Andy Lau celebrate the launch of the Tank MC watch with an exclusive short film as fast-paced as their philosophy of time and life.

“To emulate the fast-paced reality of life of a celebrated actor-singer, the majority of the film was shot in the bustling district of Tsim Sha Tsui, Hong Kong.”

“The production team, led by director Baillie Walsh, also made sure that each shot lingers no longer than two seconds. In some 50 scenes, a series of flashbacks and memories of Lau’s career and childhood was inserted to unfold the story while Lau hurries forward to his next performance at the Hong Kong Cultural Centre at default watch-ad time 10:10pm.”

Source: blouinartinfo

tribal necklace

Cartier’s luxury Odyssey

Cartier Zebra bracelet

French jeweler Cartier has created a new high jewellery collection called L’Odyssée de Cartier Parcours d’un Style, inspired by a magical and imaginary journey through the Old World.

‘L’Odyssée de Cartier’ riffs on Odysseus’s famous journey in Homer’s epic poem, with a modern twist. The collection represents “an inspired route winding its way to Africa via India, China and the Orient.”

In 1931 the brand first dabbled with African imagery creating their ‘Art Moderne’ bracelets for the Paris ‘Exposition Coloniale.’

Now they’ve revisited the African wilds with a new ‘Zebra’ bracelet, a traditional African bangle featuring bands of different-sized diamonds and onyx set in art-deco stripes, with a vivid garnet edge. Other pieces inspired by the continent include art brut and naïve tribal style necklaces.

There are also ‘Tutti Frutti’ styles inspired by traditional multicolored Indian ceremonial jewelry and voluminous pieces pairing intense fuchsia with diamonds and featuring serpentine elements.

Chinese-inspired pieces work diamonds and onyx into dragons and Zen garden shapes, with modern and minimalist bracelets using an abstract skyscraper motif to evoke the idea of the modern city.

Cartier brown tourmaline and obsidian bracelet

A diamond, brown tourmaline and obsidian bracelet from the L’Odyssée de Cartier collection

Cartier Chinese-style dragon bracelet

L’Odyssée de Cartier Chinese-style dragon bracelet with a Zen garden engraved rubellite stone

Cartier African-inspired ring

L’Odyssée de Cartier African ring with a brown tourmaline stone

Cartier diamond and platinum bracelet

A diamond and platinum bracelet from the L’Odyssée de Cartier collection

Cartier drop earrings in obsidian

L’Odyssée de Cartier drop earrings in obsidian

Cartier tribal necklace

A ‘tribal’ necklace from the L’Odyssée de Cartier collection

Cartier Tutti Frutti sapphire necklace

A ‘Tutti Frutti’ sapphire necklace from the L’Odyssée de Cartier collection

Cartier Zebra bracelet

A Zebra bracelet from the L’Odyssée de Cartier collection featuring stripes of onyx, diamonds and a garnet edge

Cartier African ring brown tourmaline stone

A ring in white gold, set with a 33.42ct brown tourmaline, obsidian and diamonds from the L’Odyssée de Cartier collection

Louis Vuitton Paris store

Louis Vuitton tops 2013 global luxury brand list

Louis Vuitton Paris store

Louis Vuitton, Hermes and Gucci were the top three global luxury brands of 2013, with Fendi and Coach entering the top 10 for the first time, a study said Wednesday.

The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media.

“On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated the tension between the exclusivity that protects brand desirability and the inclusivity needed to attract new customers,” it said.

The survey said luxury brands had become more “accessible, collaborative and experimental”.

After a modest purchase, for example, a firm might send a thank you note on twitter while a couture fashion customer might receive an invitation to an exclusive show.

Handbag firm Coach owed its position at number 10 on the list to its presence in China where it added 30 stores by the end of 2012, taking its total there to 69.

The survey said it was among the firms making extensive use of social media and the Internet, “emailing over 1.2 billion messages to selected customers”.

And it found that the Chinese customer continued to be key to the fortunes of luxury firms in Europe.

Although, the sector felt the impact of government limits on official gift giving and slowing economic growth in China, purchases by Chinese and other Asian tourists to Europe “buoyed luxury sales in the economically troubled markets of western Europe”, it said.

Overall in the past year, the value of the luxury sector had risen six percent, compared with a 15 percent increase a year ago, it added.

The top ten brands were: Louis Vuitton, Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi and Coach.

alain delon watch

Alain Delon Luxury Watch Collection Auctioned

alain delon watch

Chinese buyers showed their economic clout in Paris Thursday at an auction of watches owned by French film idol Alain Delon, with prices going through the roof.

Auction house Cornette de Saint-Cyr told AFP that the sale brought in a total of 443,875 euros ($590,300) as collectors and fans thronged the room while many buyers, especially in China, took part by phone.
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Cartier joaillier des Arts

‘Cartier, Jeweler of the Arts’ exhibition in Paris

Cartier joaillier des Arts

The Fondation Cartier, the contemporary art museum of the luxury jewelry house, will present its latest expo, Cartier, Jeweler of the Arts, in Paris beginning April 3.

The exhibition brings together four artworks made by artists including David Lynch and Takeshi Kitano using precious and semi-precious stones no longer deemed suitable for the brand’s jewelry. Preview images of what they came up with here.
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Odyssee Cartier

L’Odyssée de Cartier – The Film

TOP EXCLUSIVE! LUXUO’s readers are now able to view “L’Odyssée de Cartier” before it is presented on Cartier’s Facebook page tomorrow morning, Paris time.

Cartier will reveal today a preview of its upcoming film “The Cartier Odyssey”, with the ambitious short to feature three panthers and a host of fantasy scenes.

In honor of Cartier’s 165th anniversary, the panther will take viewers on a journey through Cartier’s iconic designs during the three-and-a-half-minute spectacular.

“The Cartier Odyssey” (L’Odyssée de Cartier) marks the label’s most ambitious advertising project for over a decade.

Directed by Bruno Aveillan, the film will debut March 4 on television screens across the US, France, China, Russia, the UK, Hong Kong and the Middle East.

Through this film, Cartier offers a unique moment of escape, inspired by the desire to enchant, to share its passion and to communicate its values.

You will have the opportunity to discover the first screening of this film via an exclusive screening on March 2 on Cartier’s Facebook page.

Odyssee Cartier

Cartier Tank folle watch

Cartier Tank Folle watch

Cartier Tank folle watch

At the Baselworld 2012, Cartier will be presenting the new Tank Folle hand-wound ladies watch, a reincarnation of the legendary Cartier Crash from the late 1960s.

Clearly influenced by Salvador Dali’s “liquid” clocks, the original watch was an homage to one of Cartier of London senior managers who died in a car crash.

His wrist watch was deformed by fire to a degree of melting and some other member of staff took the destroyed timekeeper as a source of inspiration.
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cartier winter tale campaign 2011

Cartier Winter Tale Holiday Campaign 2011

cartier winter tale campaign 2011

Cartier released its Winter Tale video a few weeks ago. One version is found on YouTube and the other at www.cartier.wintertale.com.

The video shows the famous Cartier leopard running, walking and leaping through an icy terrain while products from the jeweler’s holiday collection emerge from under snow or in bubbles and are simply resting against the landscape.

In the YouTube version, consumers can click on the links that appear in the video to search for the “her,” “him” and “all” products.
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Cartier Skeleton Pocket Watch

Cartier Skeleton Pocket Watch – SIHH 2012

Cartier Skeleton Pocket Watch

For each of the past few years at the SIHH show in Geneva, Cartier has unveiled a “grande complication” wristwatch featuring a tourbillon, perpetual calendar and monopusher chronograph.

This year, Cartier has drawn inspiration from Cartier pocket watches produced in the 1930′s to produce the eye-catching piece you see here.

The watch is crafted in white gold, with skeletonized Roman numerals, something that we have also seen the past few years in some of Cartier’s higher end pieces.
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