Breguet has unveiled a new one-of-a-kind Reveil Musical watch, created specially for Only Watch 2011. It enchants the audience with a unique tune, “Castle in the sky”, played on demand or at a pre-set time.

The new Breguet watch boasts a round-shaped 48mm case in 18-carat white gold. The case-band is engraved with a musical stave.

The model reveals rounded and soldered lugs as well as screw-secured spring-bars. Its back side is engraved with the “Piece Unique” inscription.

Originally released in 1958 for the French Fleet Air Arm aka Aéronavale (the equivalent of the U.S. Naval air fleet), the historic XX is being re-released for 2010 in a 1,000 piece run to celebrated the 100th Anniversary of Breguet and Aéronovale’s historic relationship.

Nicolas Hayek, chairman and former chief executive of the giant Swiss watch-manufacturing firm Swatch, has died. He was 82.

As chairman of the Swatch group, Hayek cut a high profile in the world of Swiss watch-making and was one of the most well known Swiss business leaders.

In the 1980s, he transformed two Swiss watchmakers struggling to cope with Japanese competition into what would become Swatch, owning brands such as Breguet, Blancpain, Omega, Longines in addition to its eponymous Swatch line.

According to a survey published April 27 by New York’s independent Luxury Institute, Blancpain, Vacheron Constantin, and Breguet are considered the three most prestigious watch brands by ‘high net-worth consumers.’

Despite not being widely known outside of timepiece connoisseurs, Swiss manufacturer Blancpain stood out as the most luxurious brand of the 33 featured in this study, with the highest ratings for all four measures.

They were defined as ‘consistently superior quality,’ ‘uniqueness and exclusivity,’ ‘making the customer feel special across the entire experience,’ and ‘being consumed by people who are admired and respected.’

Breguet unveiled its new Regal Haute Joaillerie collection at Baselworld 2008, which includes numerous examples of drop dead gorgeous high jewelry and watches.

These pieces are amazingly crafted and designed and even in sketch form, you can imagine how incredibly breathtaking they will be in person. Breguet describes the new collection as “An ode to women and feminine sensitivity,” which “grants itself the privilege of eternity.

Precious stones and gold illuminate these jewellery models with a dazzling light over which time has no power.” These beauties have quite a reputation to uphold.