While most people are worried about what the exterior of a car looks like, it makes sense as a driver to pay at least a little attention to the interior.

Ten cars were honored last week in the prestigious “10 Best Interiors” list from US publication Ward’s Auto, ahead of the magazine’s Interiors Conference next month.

Those selected for recognition were an eclectic mix, with economy vehicles sitting alongside luxury models from the likes of Audi and BMW.

Audi has unveiled its new ‘Duo’ hardwood bike – a collaborative creation between Renovo Hardwood Bicycles and the German premium brand.

Renovo is the only all-hardwood bike maker and Audi has commissioned from them a bicycle that will be representative of its luxury and performance brand values.

Renovo’s bicycles are designed to offer the smoothest ride of any bike frame material as wood absorbs shock and vibration better than metal or carbon fiber.

The Audi Concept Design Munich designed and developed the Audi Carbon Ski concept that combines technology from the motorsports and winter sports industries.

The Audi Carbon Ski has wooden core plus layers of aluminum and titanium, all covered in a carbon case.

At 1,550 grams (with a ski length of 170 cm), the ski will be about 200 grams lighter than comparable models.

Designed by the Walter de’Silva, the man behind the curves of Audi A5, the Leica M9 “Titan” Audi comes in pure titanium and bold Audi leather.

Available at a cost of 22 000 euros, only 500 cameras have been produced and the piece is yet a collector very thought after by Leica and Audi lifestyle ‘afficionados’.

German automaker Audi has taken the wraps off its new A6 sedan ahead of its planned debut at the Detroit North American International Auto Show (NAIAS).

The A6 is set to be the second Audi model equipped with hybrid technology, which Audi said will combine the power of a V6 engine with the fuel efficiency of a smaller four cylinder unit.

Drivers will be able to reach 100 km/h on electric power, although the all-electric operation will only manage three kilometres at a constant speed of 60 km/h.

Cristiano Ronaldo received, along with all his Real Madrid teammates, a new car from team sponsor Audi in Madrid on Monday.

In attendance were the players who accepted the car keys from the children of the members of the club along with President Florentino Perez.

Cristiano Ronaldo who already boasts of glorious cars in his garage took home a blue RS5 while Kaka opted for RS6.