16 Ways to Bring Fun to Luxury Watches

It is time to add some color to your watch collection – luxury doesn’t always have to be understated. Here are 16 watches, in four categories, that our friends at WOW (World of Watches) have curated that will do the trick.

Audemars Piguet Royal Oak Jumbo

Audemars Piguet redesigned the Royal Oak Jumbo in celebration of its 40th Anniversary. The “AP” logo has been moved from the 12 o’clock position back down to 6 o’clock, and the tapisserie is also smaller, just like it was on the original. As well, this watch will retain the reference 15202 despite the cosmetic changes, … Continued

Audemars Piguet Royal Oak 40th Anniversary Watch

The Audemars Piguet Royal Oak 40th Anniversary watch will be officially unveiled January 2012 at SIHH in Geneva. AP will be producing 40 of these special edition pieces featuring a platinum case and an extra-thin movement (the 3.05mm) that has been meticulously skeletonized.

Djokovic Joins Audemars Piguet’s Ambassadors

Novak Djokovic, the world’s top-ranked men’s tennis player, joined team Audemars Piguet as its latest brand ambassador. In a secret visit several months ago to the watch company in Le Brassus, Djokovic expressed his high regard for the brand’s latest watches. The three-time Grand Slam champion stated that he had been deeply impressed by “the … Continued

The new Audemars Piguet book

In 1875, Jules Louis Audemars, aged 22, and Edward Auguste Piguet, aged 24, founded Audemars Piguet in Le Brassus, a small village in the Swiss Jura. This agreement entailed a workshop in the family home, a registered brand name, and a decade-long partnership contract. In 2011, the Manufacture Audemars Piguet employs almost 1,000 people in … Continued

Audemars Piguet Gstaad Classic for Only Watch 2011

Luxury timepiece maker Audemars Piguet will be once again present to Only Watch 2011 with the Jules Audemars Gstaad Classic. This one-of-a-kind model in pink gold features a caseback engraved with the inscription “Audemars Piguet Only Watch – Gstaad Classic – 2011”. Its dial is inspired by the 1920s, lending a discreetly vintage touch that … Continued

Audemars Piguet x Four Seasons

Audemars Piguet, the industry-leading manufacturer of high-end timepieces, will now be the official timekeeper at all Four Seasons hotels and resorts in the Americas. Beginning immediately at locations in Buenos Aires, Beverly Hills, Chicago, Houston, Las Vegas, Miami, Mexico City, and New York City, Audemars Piguet’s iconic Royal Oak clocks will be displayed prominently through … Continued

Lebron James Partners With Audemars Piguet

Audemars Piguet has just announced the appointment of NBA basketball player LeBron James as the new global brand ambassador. In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a special limited-edition watch. LeBron has decided to donate the proceeds from any future auctions of his timepieces … Continued

Audemars Piguet Millenary Tour Auto 2011

Serving as Official Timekeeper of the Tour Auto for the sixth year running, Audemars Piguet is launching a limited edition watch to commemorate the event. With its distinctly retro touch, the 2011 Audemars Piguet Millenary Tour Auto Chronograph masterfully captures the vintage spirit of the Tour Auto race. The new watch is available with a … Continued

Audemars Piguet pays tribute to Schwarzenegger

2011, a new milestone for Governator ? Arnold Schwarzenegger has just finished his term as Governor of California, and should work again with James Cameron … BusinessMontres reports that he might also become an administrator of Audemars Piguet with whom he has a long-established friendship! 2011 marks a new step in the historic partnership between … Continued

Audemars Piguet inaugurates its online magazine

Audacity.ch, the new Audemars Piguet online information platform, officially launched on Monday October 18th 2010. This site is intended for all devotees of watches and haute horlogerie, as well as to the public at large, collectors and the press. The Audacity.ch platform will cover the brand news: technical innovations, limited editions, sponsoring, AP icons, new … Continued

Audemars Piguet Royal Oak Offshore Forged Carbon

Audemars Piguet’s new Royal Oak Offshore Forged Carbon features a forged carbon case made of carbon fiber that has been compressed at high temperatures. The case measures 42mm with a sapphire crystal and ceramic bezel. It features the exclusive AP caliber 3126/3840 Movement with a power reserve of 60 hours. Zipping past the inner workings, … Continued

Chanel: J12 Intense black

The Chanel J12 Intense Black is made as a jeweled watch but replaces the jewels with baguette cut black ceramic pieces which are set into the eighteen karat white gold case. The movement is the Audemars Piguet Caliber 3125 movement which has been specially adapted for Chanel.

Audemars Piguet Millenary Chalcedony Tourbillon

The Millenary Chalcedony Tourbillon is the latest haute horlogerie stunner from Audemars Piguet. The Millenary watch utilizes the natural beauty of a sublimely lovely mineral to accentuate the visual allure of one of the finest tourbillon movements in existence.