The 2012 season of The King’s Cup Elephant Polo tournament kicked off on 12 September in Hua Hin, Thailand. Currently into its 11th year, this year’s tournament saw 12 teams from all over the world competing for the coveted trophy.

Audemars Piguet has been the lead sponsor of this event for the past four years. Interestingly, the Audemars Piguet polo team has also been the defending champions of the cup for the past three years.

Luxury Swiss watchmaker Audemars Piguet has recently joined hands with Roaring Thunder Media to capture Manhattan’s 34th Street Heliport.

The custom-tailored “domination program includes five backlit interior static duratrans, a state-of-the-art digital monitor, an exterior vinyl building wrap featuring the Royal Oak Offshore 44mm, and four Royal Oak wall clocks in-terminal.

Argentine Football superstar Lionel Messi became a brand ambassador for Audemars Piguet in 2010 and today he gets his own AP.

The Audemars Piguet Royal Oak Leo Messi Limited Edition watch is based on the new 41mm Royal Oak chronograph and will come in three different models.

Chinese buyers showed their economic clout in Paris Thursday at an auction of watches owned by French film idol Alain Delon, with prices going through the roof.

Auction house Cornette de Saint-Cyr told AFP that the sale brought in a total of 443,875 euros ($590,300) as collectors and fans thronged the room while many buyers, especially in China, took part by phone.

Audemars Piguet redesigned the Royal Oak Jumbo in celebration of its 40th Anniversary.

The “AP” logo has been moved from the 12 o’clock position back down to 6 o’clock, and the tapisserie is also smaller, just like it was on the original.

As well, this watch will retain the reference 15202 despite the cosmetic changes, and it will only be available with a historically inspired blueish grey dial.

The Audemars Piguet Royal Oak 40th Anniversary watch will be officially unveiled January 2012 at SIHH in Geneva.

AP will be producing 40 of these special edition pieces featuring a platinum case and an extra-thin movement (the 3.05mm) that has been meticulously skeletonized.