Soccer star Cristiano Ronaldo strips down and flaunts those famous abs of his for the S/S 2010 campaigns for Emporio Armani Menâ€™s Underwear and Armani Jeans.
The 24-year-old Portuguese stud, who plays for Spanish club Real Madrid and the national Portuguese team, replaced David Beckham who has been the spokesmodel for Emporio Armani Menâ€™s Underwear since January 2008.
Italian design label Armani has teamed up with sports label Reebok for a new line of running shoes, introduced during the men’s fashion shows in Milan.
The new EA7 collection, which consists of sporty (The Runner) and more sophisticated styles (Mega Chic), comes after fellow Italian designer Salvatore Ferragamo launched sneakers with Yohji Yamamoto and Kanye West’s successful design stints for Louis Vuitton and Nike sneakers.
Combining fashion and fitness in shoes isn’t completely new then — however, Armani’s translation could be the most sports-focused yet. Continue reading →
Giorgio Armani has recently opened a huge new store near Louis Vuitton over Roppongi Hills with limited edition commemorative items and a lineup of the latest from this fashion icon.
The interior of the new store was deisgned by Armani himself and includes walls of glass, granite floors and a three VIP lounges for those gentleman that need some personal assistance. Continue reading →
Designed by Italian architects Massimiliano and Doriana Fuksas, the 4,000-square-metre with the sinuous and futuristic spiral staircase in cream-coloured cement, had already been called by the Mayor Bloomberg as â€œGuggenheim Twoâ€.
”This is not just a great architectural masterpiece but is also a vote of confidence in the future of New York as a fashion capital,” Bloomberg added at the opening.
This new Armani store held an exclusive party to celebrate the opening of Armaniâ€™s latest piece of Manhattan real estate.
A host of celebrities were present at the event included Leonardo DiCaprio, Alicia Keys, John Mayer, Josh Hartnett, Milla Jovovich, Molly Sims, Ricky Martin, celebrity stylist Rachel Zoe, Victoria Beckham, and a pregnant Mira Sorvino.
Armani created a “capsule collection” that will be available only in the Fifth Avenue, and some lucky celebs already wore it last night.
Victoria Beckham models for the Emporio Armani Underwear Spring/summer 2009 campaign, which was again shot by Mert Alas and Marcus Piggott. (Her husband David shot the menâ€™s version of the Emporio Armani underwear line.)
The 34-year-old former Spice Girl has said, â€œItâ€™s an honor to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.â€
Posh is locked into a three-year deal, for which, according to the Daily Mail, she was paid $24 million. Billboards, magazines, blogs â€” Posh’s six-pack is about to be all over them until 2012.
Giorgio Armani has unveiled his vision for his latest store: Â« Massive Â» can’t even begin to describe the 43,000 square-foot space that will house all of the designer’s collections – from the mainline Emporio Armani and Giorgio Armani ranges to Armani Casa and Armani Jeans.
Set along New York’s trend setting Fifth Avenue, the space, which formerly housed Hugo Boss, will give its customers a “total experience” that will include an in –house restaurant.
Armani himself was actively involved in the design, which was realised by architects Doriana and Massimilano Fukas – the creative minds behind the brand’s Chater House and Ginza Tower concept stores in Hong Kong and Tokyo respectively. Continue reading →
Giorgio Armani explored a merger with French luxury group Hermes but without success, the Italian designer told Bloomberg, adding he planned to keep control of his fashion empire as long as he stays healthy.
Mr. Armani, who is in his 70s and one of Milanâ€™s long-established names, was quoted in an interview with the news agency as saying a merger with Hermes would have united the companiesâ€™ strengths in clothes and accessories.
“(A deal) could have been something fantastic,” Mr. Armani said in the interview published on Friday. “Hermes has such class, such prestige.”
Twenty years have passed since Giorgio Armani launched his first line of eyewear. In order to celebrate this event Armani Eyewear is releasing an updated and limited version of one of their original styles and placed it inside a palladium frame with green lenses. the Italian designer has meaningfully called them the Anniversary Exclusive Edition.
Each pair is engraved with its edition number of 0001 – 1000 on the inside by the temple and comes in a specially marked “Anniversary Editon” Neiman Marcus case. $1000
Colombian designer Miguel Caballero has developed a range of clothing tagged “high-security fashion”, which incorporates an ultra-lightweight bullet-proof fabric that is virtually indistinguishable from regular designer clothing.
A $12,000 anti-ballistic polo shirt has been developed as part of his “Black Collection” line and is available now from Harrod’s of London.
The polo-shirt is able to resist bullet-fire ranging from a 9mm pistol to an Uzi submachine gun, which is really impressive. Continue reading →