Giorgio Armani has recently opened a huge new store near Louis Vuitton over Roppongi Hills with limited edition commemorative items and a lineup of the latest from this fashion icon.
The interior of the new store was deisgned by Armani himself and includes walls of glass, granite floors and a three VIP lounges for those gentleman that need some personal assistance.
Last night was the opening of the new Armani megastore on New York’s Fifth Avenue.
Designed by Italian architects Massimiliano and Doriana Fuksas, the 4,000-square-metre with the sinuous and futuristic spiral staircase in cream-coloured cement, had already been called by the Mayor Bloomberg as “Guggenheim Two”.
”This is not just a great architectural masterpiece but is also a vote of confidence in the future of New York as a fashion capital,” Bloomberg added at the opening.
This new Armani store held an exclusive party to celebrate the opening of Armani’s latest piece of Manhattan real estate.
A host of celebrities were present at the event included Leonardo DiCaprio, Alicia Keys, John Mayer, Josh Hartnett, Milla Jovovich, Molly Sims, Ricky Martin, celebrity stylist Rachel Zoe, Victoria Beckham, and a pregnant Mira Sorvino.
Armani created a “capsule collection” that will be available only in the Fifth Avenue, and some lucky celebs already wore it last night.
Victoria Beckham models for the Emporio Armani Underwear Spring/summer 2009 campaign, which was again shot by Mert Alas and Marcus Piggott. (Her husband David shot the men’s version of the Emporio Armani underwear line.)
The 34-year-old former Spice Girl has said, “It’s an honor to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.”
Posh is locked into a three-year deal, for which, according to the Daily Mail, she was paid $24 million. Billboards, magazines, blogs — Posh’s six-pack is about to be all over them until 2012.
Giorgio Armani has unveiled his vision for his latest store: « Massive » can’t even begin to describe the 43,000 square-foot space that will house all of the designer’s collections - from the mainline Emporio Armani and Giorgio Armani ranges to Armani Casa and Armani Jeans.
Set along New York’s trend setting Fifth Avenue, the space, which formerly housed Hugo Boss, will give its customers a “total experience” that will include an in –house restaurant.
Armani himself was actively involved in the design, which was realised by architects Doriana and Massimilano Fukas - the creative minds behind the brand’s Chater House and Ginza Tower concept stores in Hong Kong and Tokyo respectively.
