Shu Qi is the new face of Emporio Armani for the fall campaign season – in China, Singapore and Malaysia – photographed by Mario Sorrenti.

Giorgio Armani Fall 2011 Campaign featuring Sasha Pivovarova photographed by Mert & Marcus.

Less than a month after announcing its partnership with Italian designers Dolce & Gabbana, e-tailer Yoox has said it is readying an online destination to shop all of Armani’s ranges under one virtual roof.

The new armani.com Online Store “Powered by YOOX Group” will be launched in the second half of 2011.

Armani.com will be mainly active in Europe, the US, Japan and China, and will feature the Giorgio Armani, Armani Collezioni, Armani Junior, EA7, Emporio Armani and Armani Jeans brands.

Photographed by Mario Sorrenti, the Emporio Armani Fall/Winter 2011 Campaign features models Iselin Sterio and Simon Nessman.

To bring the campaign to life, Mario Sorrenti has shot a short film starring the two models.

Drawing on Giorgio Armani’s love of cinema, this narrative references the aesthetic of film noir, and features an EA couple in a contemporary, urban, industrial setting.

Yvan Rodic, the street style photographer behind the Face Hunter, has released a new video as part of Armani‘s ‘real people’ campaign.

For the debut of its new Heritage Frames glasses last month, Armani previously enlisted some of Rodic’s colleagues.

Tommy Ton shot print ads for the Frames of your Life project, designed to showcase the collection on people on the street, not professional models.

Rihanna will replace Megan Fox in the next cycle of underwear and jeans ads for Emporio Armani.

Rumors were previously swirling when the star tweeted: “U would NEVER guess what I’m doing right now!!! Hint Hint #Armani,” but now it’s official: she will star in the campaign for both lines starting this fall.

Rihanna is upping her advertising game at the moment, also having just been named the new face of skincare brand Nivea.