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Rolex Celebrates The Art Of Storytelling

The spirit of Rolex and cinema were brought to life in a broadcast during the 2017 Oscars, featuring memorable scenes, showing legendary characters in films with Rolex watches on the wrists. The Rolex Testimonees in cinema share the understanding of the importance of time and making a mark on the world through excellence in storytelling.

Mar 11, 2018 | By LUXUO

The 2018 Greenroom, hosted and designed by Rolex, reflects the brand and its Swiss heritage.

The Spirit of Rolex and Cinema

Rolex is proud to be the sponsor for this year’s Oscars® as well as founding supporter of the Academy Museum of Motion Pictures. Being part of the legendary films, Rolex have  long fronted the shows for decades, and the luxury watch brand will continue to support the Academy as it represents the pinnacle of cinematic art, preserving the history of cinema and in its recognition of exceptional achievement.

Rolex transports its Greenroom guests to a contemporary chalet in the Swiss mountains, surrounded by the Rolex atmosphere, in complete contrast to the outside metropolis of Los Angeles on Oscar night.

Celebrating Cinema

This year, a Rolex film was unveiled during the 90th Academy Awards, featuring an impressive line-up of four outstanding filmmakers, who have each won Best Director Oscars for their work.

The spirit of Rolex and cinema were brought to life in a live broadcast during the 2017 Oscars, featuring memorable scenes, showing legendary characters in films with Rolex watches on the wrists.

The Rolex timepieces were often chosen by the filmmakers (and in some cases, even belonged to the actors themselves) due to the importance of capturing moments in time with their works serving as an artistic interpretation of the world.

Rolex supports those who achieve the highest level in their field, from sports to cinema and the arts. These Rolex Testimonees have made it to the pinnacle of success and are masters of their craft, whose films stand the test of time. In film, each with their own style and personality have contributed to creating some of the most unforgettable cinematic experiences.

“The Academy and the four exceptional Rolex Testimonees in cinema – Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese – exemplify a determination to reach unimaginable goals.” – Arnaud Boetsch, Rolex Director of Communication & Image.

The Rolex Testimonees in cinema share with Rolex “the understanding of the importance of time and making a mark on the world through excellence in storytelling,” added Boetsch.

Rolex: Elegance and Prestige

Headquartered in Geneva, the Swiss watch manufacturer Rolex is recognised the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Rolex has also been actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.

For more information, please visit www.rolex.com.

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