aSmallWorld is an online social network service similar to Facebook. Also called “Snobster” by critics, it is an exclusive invitation-only network with roughly 250,000 members.
Founded in 2004 by by Swedish banker and globetrotter Erik Wachtmeister, the network is mainly about lifestyle, society, celebrities: Naomi Campbell, Ivanka Trump, Quentin Tarantino, Paris Hilton, Tiger Woods, Prince Emanuele Filiberto Di Savoia and James Blunt are among the members.
SmallWorld shares many features with other social network services, such as profiles, an event calendar, private messaging and allows users to list multiple cities as their location of residence. Members can also buy, and sell items (Bugatti Veyron, Caviar, etc…) using aSmallWorld’s private forums or even rent property or find a flatmate.
People must be invited to join. Only certain members of the club have the privilege to invite other members and five members must approve your existence before you’re “in.” (since it’s difficult to verify wealth levels)

Admins closely monitor the network : Rules state that members aren’t allowed to “annoy, harass or unreasonably disturb members, or try to connect to members with whom you have no previous contact.” aSmallWorld kick out members who engage in improper behavior (like networking rapidly with the celebrities or selling products too aggressively).
Members are not allowed to discuss the inner goings-on of aSmallWorld on any outside website”. Problematic users are immediately exiled to a separate network called aBigWorld;
” However, it’s very difficult to build a network based solely on wealth,” says Stephen Martiros, a managing director of a coalition of rich families based in Boston. “You might start with a few wealthy people, but as you grow it eventually reverts to the mean. And once that happens, the wealthy leave. If you have one guy worth $100 million sitting at a table with a guy worth $1 million, only one of them is going to be excited to be there.”
Besides, membership invitations or passwords to the site can be easily purchased on eBay. Some angry users have therefore posted hilarious comments that THE WALL STREET JOURNAL brought to us :
“Who invites these people? We should be selective who to invite. What about quality control?”
“There is no reason why when we come online we should have to socialize with truck drivers”
“One of my friends told me that the site has lowered so much its level, that she has invited her maids.”



























It’s a great place to meet flight attendants and waitresses.
so…..would you be able to send me an invite to the site? =) I’m a member of another invite-only site I could send you an invite for.
Found from a humble friend that why i am not on network of millionares face book . so tried to resaerch and was not very happy about the situation , I DONT UNDERSTANT IF YOU MAKE MILLIONS AND THEN WHY WOUKLD YOU TELL LIES TO BE ONIT ,
Sorry, none of us is a member of aSmallWorld. Not rich enough :)
asw has nothing to do with wealth. the majority in my net work is not super rich. this platform is about people with the same interests as meeting other people around the world with similar tastes, i.g. in wine, nice restaurants, good hotels etc. it is for people participating actively in social life. you don’t even need 100k to do so. its about the people, not their their wealth. however, obviously there is a high correlation, but it is not a requirement. i have the previleg to invite other. i don’t need 5 people for this to confirm anything. and the wealth of the respectiv person is never a question. 80% of this article is BS!!!
This story was posted 6 months ago. Things may have changed. We cannot update every post !
At the very beginning this site was aimed at wealthy people only though.