cartier winter tale campaign 2011

Cartier released its Winter Tale video a few weeks ago. One version is found on YouTube and the other at www.cartier.wintertale.com.

The video shows the famous Cartier leopard running, walking and leaping through an icy terrain while products from the jeweler’s holiday collection emerge from under snow or in bubbles and are simply resting against the landscape.

In the YouTube version, consumers can click on the links that appear in the video to search for the “her,” “him” and “all” products.

Cartier Winter Tale Holiday 2011

The video on the Winter Tale microsite shows little plus signs near each item that when clicked on give the user a full product description with a link to buy it through the ecommerce store.

Via Top 10 luxury branded videos of 2011