Marriott International, together with British luxury brand Lily and Lionel and non-profit company SleepingBags, is releasing a limited edition tote bag made entirely of recycled bed linens from its hotels.
With the launch of this limited edition bag, Marriott International scores two points for corporate social responsibility. The first involves the reduction in waste that comes from upcycling its worn out linens, while the second involves committing a share of revenues from the initiative to The Prince’s Trust, a charity working to improve the lives of disadvantaged youth.
The dark grey bag has been printed with a blue and white design from Lily and Lionel, depicting birds in flight around a globe.
Only 1,000 of these tote bags will be produced, and each will sell for €23 (£20) through the Marriott website.