Ferran Adrià To Create Products For PepsiCo

Indra Nooyi with Ferran Adria 468x263 Ferran Adrià To Create Products For PepsiCo

Though world renowned Spanish chef Ferran Adrià will be shuttering his legendary restaurant El Bulli this month, regular folks will be able to sample his creative genius at a fraction of the price and the wait now that he’s teamed up with PepsiCo.

The food and beverage giant announced the partnership Thursday, saying that Adrià will lend his creative, culinary genius to all of the company’s brands worldwide.

El Bulli was named the World’s Best Restaurant five times by Restaurant magazine and Adrià himself has likewise been described as the best chef in the world.
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Iberia revamps food offering with “eight-star” menu

Iberia inflight menu 468x296 Iberia revamps food offering with eight star menu

Spanish airline Iberia has announced a new Mediterranean-themed food lineup, drawing on the experience of some of the country’s top chefs.

Emulating the top-notch German cuisine offered by Lufthansa and Air France’s gastronomic offering by Alain Ducasse, Iberia has invited a committee of culinary experts to come up with a new menu to be rolled out for business class passengers.

The chefs include Paco Roncero of Madrid’s La Terraza del Casino, Ramón Freixa, the head of Ramón Freixa Madrid, Caceres chef Toño Pérez of Atrio and Malaga’s Dani García, chef at Calima restaurant in Marbella.
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Ladurée to open in New York City

laduree store 468x381 Ladurée to open in New York City

Famous, luxury Parisian patisserie Maison Ladurée has announced plans to set up its first US outpost in New York this summer.

The opulent boutique — known for its pastel-colored, feather-light macarons and elegant tea houses across Paris — will open a boutique on Madison Avenue in July.

In a city where the cupcake continues to reign as the frosted, portable dessert snack of choice for New Yorkers and tourists alike, the French house is hoping to take a bite out of the market and start a new trend.

Oone that appeals to the well-heeled Manhattanite who dines on fine china, drinks tea with her pinky held aloft and swoons at dainty, fairytale pastries.
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GILT launches Online luxury food store

gilt taste ruth reichl 468x376  GILT launches Online luxury food store

A new online artisanal food market helmed by former Gourmet magazine editor and prolific food writer Ruth Reichl has launched for the deep-pocketed foodie gourmet.

After much hype, Gilt Taste launched Wednesday with a welcome message from Reichl and a virtual store stocked with premium, artisanal seafood, meats and other specialty items normally only accessible to professional chefs and restaurateurs.

And like all top-of-the-line products, they also come with a premium price tag.
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Paris names best baguette maker in the city

Grand Prix de la baguette 2011 468x296 Paris names best baguette maker in the city

After smelling, crackling, tasting, and scrupulously examining an interminably long row of baguettes, a panel of judges whittled down a list of 174 contenders, all vying for the Grand Prize for best baguette in Paris, to just one.

Tuesday’s competition crowned Pascal Barillon the best baguette maker in Paris this year, a competition that turns humble bakers into instant celebrities and attracts snaking lines of customers outside their bakery every day.

The edible icon of Paris is an institution not just for tourists, but for the French who also rhapsodize about the best baguettes in the city.
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Vogue Italia launches chic online cooking classes

Vogue Italia Kitchen 468x292 Vogue Italia launches chic online cooking classes

When Vogue Italia does food, they put an Italian goddess in a pretty, bohemian strapless dress, choose a folk jazz soundtrack to accompany her instructions, and cook healthy, simple dishes for calorie-conscious fashionista foodies.

The Italian edition of Vogue magazine launched a new online feature called Vogue Kitchen earlier this week with short three-minute segments which offer online cooking classes in Italian with English subtitles.

Vogue’s editor-in-chief Franca Sozzani introduced the new feature on her Twitter account, saying they will offer “easy, fast, delicious, and above all, healthy recipes.”
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