Kate Moss for Matchless

One of Britain’s oldest motorcycle companies Matchless London has chosen Kate Moss as the face of its latest campaign. The company was bought up earlier this year by the Malenotti family.

Founded way back in 1899, Matchless Motorcycles manufactured classic bikes until 1966 in South London, but the brand has been reborn in 2013 with a new line of motorbike-inspired luxury apparel.

Brothers Michele and Manuele Malenotti have now hired famed fashion photographer Terry Richardson to shoot Croydon-born supermodel Kate Moss for the upcoming fall-winter campaign. The full campaign, styled by Joe McKenna, is set to drop later this year.

Shot at MC Motors in the East End area of Hackney, London, the latest photographs from the set see Moss straddling Marlon Brando’s Thunderbird 650cc motorbike from the 1953 classic “The Wild One.”

With their experience turning Belstaff from grubby biker label into a global fashion brand, the Malenotti brothers are banking on a collection of leather and washed cotton jackets designed to be suitable both for authentic bike fans and backseat drivers.

Prices are set to range from £900 (€1,000) to £1,300 (€1,500) for the brand’s luxury leather jackets.